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Topic: Film-Guard Sales

Andy Davis
Film Handler

Posts: 49
From: Gainesville, FL
Registered: Dec 1999

posted 01-19-2000 09:02 PM

This question is actually for Brad. I was curious how well Film-Guard is selling. Have any major theatre chains committed to using it in their theatres? I heard AMC was running some field tests. If this is true and AMC decides to use Film-Guard in all their theatres, it'll be tough to complain about their poor presentation.

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Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99

posted 01-19-2000 10:19 PM

Sales are very strong. Each month seems to be roughly doubling the previous month's sales. Some dealers are selling several cases a month, others are only selling a dozen bottles. Theaters in the northern part of the country seem to be the majority (mostly due to static problems I'm assuming), but it is being used everywhere.

It has not been "mandated" as a requirement at any particular chain, but it is available as a stock item to all of them except one...Cinemark. They are the only ones who are not using it. I find that odd, as they are usually more of a "cutting edge" company, or at least the company I "knew" was.

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Randy Stankey
Film God

Posts: 6539
From: Erie, Pennsylvania
Registered: Jun 99

posted 01-20-2000 12:47 AM

There are some Cinemarks that are using FG. Erie, PA is one. I don't know exactly why Cnmk. isn't getting it but they haven't outlawed it either.

I am mail ordering FG, direct.

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Nic Margherio
Film Handler

Posts: 91
From: St. Louis MO, USA
Registered: Dec 1999

posted 01-20-2000 01:13 AM

AMC hasn't embraced FilmGuard fully, but it is available from our supplier, NCS. (Which, incidentally, is owned by AMC) But the only way I knew of it was through this website, certainly not from AMC. My theatre is the only one in the St. Louis area to use it to so far but our sister theatre will be implementing it very soon. Its probably just a matter of time before it catches on in the entire market. It will be a proud day for me when that happens as I was the person who introduced it to the St. Louis market.

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Martin Frandsen
Master Film Handler

Posts: 270
From: Denmark, Europe
Registered: Jun 99

posted 01-20-2000 06:51 AM

I can not find the international dealer of Film-Guard. He used to be listed on the Film-Guard page.

Is there any dealers of Film-guard in europe?

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Paul Konen
Jedi Master Film Handler

Posts: 981
From: Frisco, TX. (North of Dallas)
Registered: Jun 99

posted 01-20-2000 10:03 AM

I am with Cinemark and I also care. I don't have to deal with the new color scheme because our theatre is using the new Gold / Maroon colors. Very Pleasing. Not like the NEON orange, green, purple.

We have been using Film-Guard and we have been able to get it direct from Film-Tech. Our workaround for now until direct stops in Feb is to get Direct from Brad and then petty cash reimbursement.

Also, we are continuing our efforts to make the product known and accepted. Tough road ahead.

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Jason Burroughs
Jedi Master Film Handler

Posts: 654
From: Allen, TX
Registered: Jun 99

posted 01-20-2000 11:47 AM

I'd have to agree with Paul... the new Cinemark colors are VERY nice. I don't know if the Cinemark Legacy 24 in Plano (Cinemark's Headquarters) is a prototype or an example of their new "image" but I prefer it over any other chain's current image. I'd also have to agree that Cinemark is usually fairly cutting edge. Some examples:

They no longer install SDDS - Only DTS and Dolby Digital
They have one of the first Dolby Digital installations in the nation (Not THE first but one of them)and its still going.

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Chris Erwin
Expert Film Handler

Posts: 195
From: Olive Hill,KY
Registered: Oct 1999

posted 01-21-2000 06:15 PM

Hey Cinemarkers!

What ever happened to "Front Row Joe"? I liked the "Joe" Policy trailers much better that the current "best seat in town" ones playing in my area.

Are the new colors going to make it to all locations in time? In KY,most are Barney colored seats and wall treatments. Well,at least the plastic ties and suspenders got canned. Not classy in my book. The new looks are better,IMHO.

--Chris

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Randy Stankey
Film God

Posts: 6539
From: Erie, Pennsylvania
Registered: Jun 99

posted 01-21-2000 11:40 PM

The new "Cinemark Image" trailers stink. They look like some stock footage that's had a logo tacked on to the end and a voiceover that says, "Cinemark!... The best seat in town!" It could have been any theatre name inserted...

Carmike! The Best seat in town!
Regal! The best seat in town!
The list could go on and on. The point is that I don't think it's very distinctive at all. Okay, It's got a few special effects but that wears off after the first 9,000,000 times you have to watch it!

Okay, Front Row Joe was pretty cheesy, but he was a distinctive character. If I told somebody I worked for Cinemark, they'd often answer, "OH! You mean the place with the singing cats?" People remembered him! In fact, people used to stand up and sing the songs right in the theatre! I've actually seen a whole theatre full of people sing the "Starstruck" song!

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Stephen Jones 1
Film Handler

Posts: 62
From: Tulsa, OK, USA
Registered: Aug 1999

posted 01-22-2000 06:22 AM

Cinemark has retired Front Row Joe and has adopted the new color scheme. All new Cinemark theatre are built in the art deco style (gold and maroon). The Legacy is a beautiful theatre and is not a prototype. In my part of the woods, Cinemark beats out the competition (UA and Carmike) in every aspect. I know Cinemark is not the perfect company, but they at least try to keep they're theatres in good shape. I have to say I liked the neon colors, but the new style is great too. You always know when you're in a Cinemark theatre. I too, miss good ol' Front Row Joe.
"Hey Let's party, Let's rock, we've got tickets to the Cinemark..."

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Robb Johnston
Expert Film Handler

Posts: 147
From: St. Louis Suburbs
Registered: Nov 1999

posted 01-22-2000 12:02 PM

I oversee the projection staff and Maintenance of 3 AMC locations and have started ordering Film Guard as well. I liked what I read here, but wanted to get a "Testimonial" from someone I knew. Within a few days of the new year I heard from an old co-wworker of mine who loved it, and one of our Megaplexes in the area started using it with positive (almost rhapsodic) response. Needless to say, all three of my facilities have orders being processed

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Neil Hunter
Film Handler

Posts: 74
From: Salisbury, NC, USA
Registered: Oct 2001

posted 11-08-2001 06:08 PM

I think the only thing I can say that I hate about the "hollywood" line of Cinemarks is that when I tell people that I work for Cinemark, they say "Where?" I then I have to say "I work at Tinseltown." Then they say "Oh, Yeah, I know that place." Then I get the questions about Front Row Joe. Other than that, I don't really have any complaints about Cinemark.

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Paul G. Thompson
The Weenie Man

Posts: 4718
From: Mount Vernon WA USA
Registered: Nov 2000

posted 11-09-2001 01:23 AM

Personally, I am still "Out To Lunch" on Film-Guard, but I will admit my stance is weakening. But remember, it is not a "cure all".

Paul

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Sean McKinnon
Phenomenal Film Handler

Posts: 1712
From: Peabody Massachusetts
Registered: Sep 2000

posted 11-09-2001 01:26 AM

Certain Loews Locations (including mine) use it

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Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
Registered: May 99

posted 11-09-2001 01:29 AM

Paul, what does FilmGuard fail to help? Obviously it can't improve the ability of a projectionist, but what coud it be doing that it doesn't?

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