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THX means the theater's equipment, auditorium, etc are peachy keen. It DOESN'T mean the monkey flipping the switch behind the port-hole window knows what he's doing. And it doesn't mean you will get the experience THX promotes.

The only time I every hear people talking about THX anyway is when Star Wars movies come out.

We're doing a World Premier this weekend and TAP is coming to check the screens we are running it on. I guess in this situation, their critical minds are a calming effect. Something going wrong or not being perfect during an event of that magnitude would be a catastrophy, IMHO.

Maybe it could be reccomended to Carmike to spend the money on Kodak's Screen Check. A brilliant idea on their part. Not a clue on cost tho.

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"And the monkey flips the switch."
- Major Don West, "Lost In Space"

I attributed it to bad ad writing...this same theatre constantly puts STEREO next to films that are in DTS. (they have DTS in all screens.) Unless they have a couple of malfunctioning units......

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What's THX going to come up with next? A projectionist REQUIRED to run the machines and not a manager? Now that would be ludicrous.

Then, about 5 years ago, Cinemark dropped THX and within seconds their theatres turned to crap. A few months later, Carmike came to Utah and eventually they built some THX houses. If they drop it here, then we'll run low on quality again.

At least with THX, there's SOME kind of notion that the equipment will be maintained. One of the greatest theatres in Salt Lake City (the big house at Trolley Corners) was great in the 1980s but, after a half-dozen bad shows there in the early 90s, I haven't been back since THE FUGITIVE. They never had THX.

(I remember asking a Cinemark manager why they dropped THX 5 years ago and he said something like "Now we have DTS and that's better." I guess managers thought DTS was a cure-all back then. Thing is, they'd already had DTS for 18 months while they still had THX... and THOSE were good presentations. I can't wait to hear some other bone-head explanation from someone who will instantly reveal he doesn't know what he's talking about. Of course, another manager at a different theatre once admitted that the DTS player was at the shop but said "We just turn it up louder and people think it's digital." Unfortunately, he was right, since the average customer's mind has been numbed by too much VHS.)

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I think Gordon is right; theaters are loosing money, and this is a cost they can "save" on right away.

I never heard of a requirement to lock the THX cabinets, either. Ours do lock, but the keys are just stuck in the lock itself. Knowing us, we would loose them if they were anywhere else...

About 5 years ago, it was $10,000 for the first year of THX; $1,000 per year after. Those amounts could change, depending on how many screens you were doing a one time.

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I was just informed today that we will be pulling all forms of THX advertising including trailers, signs, newspaper ads, etc. Supposedly Carmike no longer likes the overly strict THX standards.

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Ads in today's newspaper for Carmike theaters in Mobile, AL still tout THX. Plus an ad for a new Carmike theater opening in April says it will be THX also.