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Author Topic: Pepsi policy trailers Brad Miller Administrator Posts: 17775 From: Plano, TX (36.2 miles NW of Rockwall) Registered: May 99 posted 05-20-2000 02:10 PM                     Has anyone heard of the new Pepsi generic policy trailers? From what I hear, if your theater carries Pepsi products that they will send you free generic policy trailers to run (promoting Pepsi of course). I'm curious as to how bad or good the policy trailer itself is and if there is a limit on them. I could easily see this becoming a standard thing if Coke was to do the same thing and eat the costs of the trailers all in the name of promoting their product. We all know how theater chains love to save money.  |  IP: Logged Dwayne Caldwell Master Film Handler Posts: 323 From: Rockwall, TX, USA Registered: Apr 2000 posted 05-20-2000 02:21 PM                     You said they were generic trailers? I take it then that these new Pepsi policy trailers aren't going to have that little girl with the Joe Pesci voice over? Ugh! Gag a magget! ------------------ The man with the magic hands.  |  IP: Logged Daryl Lund Film Handler Posts: 88 From: Chehalis,WA, USA Registered: Feb 2000 posted 05-20-2000 03:39 PM                     Brad pepsi has a folder of items that comes with a new NATO membership but the slides and trailers it sayes nothing about price ect. I will call pepsie and find out what the scoop is. and let the group know. If you would like to see the promo items. I will ask ken layton to scan them for you. My scanner is a dust collector due to the fact that can hardly turn on the computer.  |  IP: Logged Brad Miller Administrator Posts: 17775 From: Plano, TX (36.2 miles NW of Rockwall) Registered: May 99 posted 05-20-2000 03:59 PM                     I couldn't care less about their paper items. I don't even like Pepsi. I was just curious about their 35mm policies, how bad/good they are and the cost to theaters. Anyone know? If it's got that annoying dubbed girl on them, I will take a razor blade and scratch her in a moustache on every frame!  |  IP: Logged Tom Ferreira Expert Film Handler Posts: 203 From: Conway, NH, USA Registered: Jun 99 posted 05-20-2000 10:39 PM                     Pepsi has a house trailer that changes every few months. The current one is a promo for the American Film Institute-it's not bad; shows clips from comedy films over the years. I believe this one runs into July. The previous one was an Oscar promo; again, not bad. I am not aware of a generic trailer still in circulation-there was the old black and white Felicity trailer, which we ran for years. The nice thing about these trailers is that they're all encoded on the DTS trailer disk, and I believe they're in all digital formats(I could be wrong). Speaking of the DTS Trailer disk, I always notice a couple of Kodak trailers listed on there-John, what are these, and how are they available to theatres?  |  IP: Logged Scott Norwood Film God Posts: 8146 From: Boston, MA. USA (1774.21 miles northeast of Dallas) Registered: Jun 99 posted 05-20-2000 10:52 PM                        The current Pepsi-AFI trailer is actually pretty decent. It's not a cheesy video->film transfer, so the picture quality is actually good. It even has SR-D and SDDS tracks and DTS timecode. I believe the Kodak trailers are for Screencheck-approved theatres. At least, there's one trailer called "Million Hours" that promotes the Screencheck program. There may be others, too...  |  IP: Logged Dustin Mitchell Phenomenal Film Handler Posts: 1865 From: Mondovi, WI, USA Registered: Mar 2000 posted 05-20-2000 10:54 PM                     We have Coke products so naturaly don't run these but the competition in town has had a pretty good Pepsi policy trailer for a year or so. It demonstrates all the things not to do in a theatre using Barbie dolls and human hands evicting the 'disruptive' ones. It is really quite funny, or was the first dozen times I saw it.  |  IP: Logged Daryl Lund Film Handler Posts: 88 From: Chehalis,WA, USA Registered: Feb 2000 posted 05-21-2000 03:16 PM                     Brad the paper that you could care less about shows each frame of the policy trailer that why I thought you might like it.  |  IP: Logged Brad Miller Administrator Posts: 17775 From: Plano, TX (36.2 miles NW of Rockwall) Registered: May 99 posted 05-21-2000 03:32 PM                     Aha, I have misunderstood.  |  IP: Logged Scott Norwood Film God Posts: 8146 From: Boston, MA. USA (1774.21 miles northeast of Dallas) Registered: Jun 99 posted 05-21-2000 09:02 PM                        Am I the only one who has a perverse fondness for the "Road to Snack Canyon" Coke trailer? I run it occasionally...audiences usually don't react to it and friends who have seen it all seem to think that I'm totally nuts. Am I?  |  IP: Logged Ethan Harper E-dawggg!!! Posts: 325 From: Plano, TX, USA Registered: May 2000 posted 05-21-2000 11:08 PM                     cinemark runs pre show trailers that suck. one being coke or sprite. pretty soon i think people are going to pay 7.75 for 90min. of crappy ncn commercials. aghh they are taking over earth. they will suck you r brains out and oh wait the torture. another commercial. ahhhhhhh!!!! obviously you can tekk how pointless i think thse trailers are! ------------------ --"That's my story and i'm sticking to it!"--  |  IP: Logged Kevin Crawford Expert Film Handler Posts: 207 From: Sacramento, CA, USA Registered: May 2000 posted 05-22-2000 01:06 AM                     The current Pepsi AFI trailers are not provided by Pepsi. They are on screen thanks to those wonderful people at NCN. GCC is running them, and they are compensated for placing them on screen. You have to phone in to NCN and tell them how many screens you have them on.  |  IP: Logged Dustin Mitchell Phenomenal Film Handler Posts: 1865 From: Mondovi, WI, USA Registered: Mar 2000 posted 05-22-2000 03:00 AM                     We run Coke Ads provided by the Screenvision company. Probably the same as the NCN ones. We're not talking about Coke/Sprite/Pepsi ads, we're talking about policy trailers that just happen to plug Pepsi by displaying their logo at the end or something similar. Trailers that tell the audience to be quiet, not to smoke, etc.  |  IP: Logged Scott D. Neff Theatre Dork Posts: 919 From: San Francisco, CA Registered: Oct 1999 posted 05-22-2000 03:06 AM                        When we were with Coke we ran strictly the generic Coke Policy Trailers as our ONLY policy trailer. My FAVORITE was the cheezy animation with the pics of the REALLLLLY stale looking popcorn and candy bar. "REMEMBER!!! HAVE A COKE - AND A SNACK!!!" And of course the COKE Planet... such a snazzy little tune.... We're with Pepsi now - and I didn't know they had any generics. I TOO would be interested in seeing what it's like. OOOOhhh... BTW - if anybody out there has any recent GCC Trailers... I could really go for a dancing candy concert right about now. I'm serious... GCC managers look at you like you're nuts when you offer them cash for a policy trailer.  |  IP: Logged Richard C. Wolfe Master Film Handler Posts: 250 From: Northampton, PA, USA Registered: Apr 2000 posted 05-22-2000 09:08 PM                        Scott: I still have "Road to Snack Canyon", and run it once in a while...usually for kiddie shows! I can't believe that people still ask..."Whatever happened to Snack canyon?" I also run "Let's All Go To The Lobby" after a cartoon on family films...people sing along with it. You can still buy brand new prints of it from Filmack. RCW  |  IP: Logged

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