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Author
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Topic: Landmark Theaters Files Chapter 11
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 04-25-2001 07:17 PM
I can understand how the overall 2nd run bargain movie theater business is being badly hurt these days, and that the art-house specialty theater market may still do well.Unlike the mainstream multiplex scene, the art house market is very under-screened. Few mainstream first run theaters want to play indie film product. So that just leaves a handful of theaters in larger cities to play those movies. The rest of us living in smaller cities often wind up having to wait until the DVD is released. DVD, I believe, is making a negative impact on the 2nd run business. We have one bargain house here in Lawton (the Vaska Theater). Since theatrical releases go by so quickly and it seems like the films are out on video sooner than ever, few people want to pay $2 a ticket to watch a film in a theater that can only afford to show films with moderate projection quality and mono sound --especially when they can just wait a couple weeks and see the show in a better way on DVD. Independent films are much harder to come by. A lot of people (provided they know about the movie even being at the theater) will try to get there quick to see it before it leaves. But often, through little marketing, most indie films get ignored at the box office. A friend mine jokes about how him and I were the only people in Lawton to see "The Usual Suspects" in its original theatrical release. We bring up those jokes when someone mentions seeing the film on video, how incredible it was and then adding, "it is too bad films like that never come to Lawton!" We holler back in response, "they do!" You just have to look for them.
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