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Author
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Topic: See every Trailer on Lobby Monitors.
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Ian Price
Phenomenal Film Handler
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Posts: 1714
From: Denver, CO
Registered: Jun 99
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posted 06-06-2000 03:31 PM
I used to work for a company that installed lobby video monitors and video walls. We also installed side programs. I now own my own movie theatre. There are no lobby video monitors, video walls or slide projectors. Does this tell you something? For in-theatre maketing we have flyers, postcards, trailers (no more than 3 per film) and posters. What we need is more out of theatre marketing that is effective and inexpensive.
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John Pytlak
Film God
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Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000
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posted 06-07-2000 06:55 AM
I have rarely seen good quality on video lobby displays. On video walls, the different panels usually don't match for color or tone scale, and normal video doesn't have the quality to support such large displays close-up. Large screen projection video and even simple CRT monitors are often poorly maintained and incorrectly set up.IMHO, video trailers for the current features are useful when displayed for those waiting in line to buy tickets, to aid them in their decision. But "coming attractions" are best shown once people are seated, on the large screen with good sound and no distractions, to build excitement for future movie-going. I really dislike being subjected to television-like commercials anywhere in a theatre. ![](http://www.film-tech.com/ubb/frown.gif) ------------------ John P. Pytlak, Senior Technical Specialist Worldwide Technical Services, Entertainment Imaging Eastman Kodak Company Research Labs, Building 69, Room 7419 Rochester, New York, 14650-1922 USA Tel: 716-477-5325 Fax: 716-722-7243 E-Mail: john.pytlak@kodak.com
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