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Author
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Topic: Where Have All The Trailers Gone?
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Jonathan M. Crist
Jedi Master Film Handler
Posts: 531
From: Hershey, PA, USA
Registered: Apr 2000
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posted 07-31-2000 08:49 PM
As a small, second run, single screen independent operator, I am amused by the posts complaining of the number of trailers that a first run theatre must run or the fact that as many as five additional trailers are sometimes included "in the cans".I would be tickled pink to open a can and find five trailers inside. At least I would have something to run. Every print that I receive second run has any attachments stripped off and nothing ever in the cans. About a year ago when Technicolor took over National Screen they quietly began expanding a second run policy which had been initiated by Warner Brothers in early 1999 ..... they will not take orders for trailers or posters from second run theatres until the pictures are playing or have cleared the first runs. By that time, of course, there is very little printed material left and usually no trailers. Meanwhile I know the first runs have lots of posters and trailers which end up either being thrown away or auctioned on ebay.... while many small theatres repeatedly go without. I more and more find myself having to buy posters at Suncoast Video just to have something to put up! - - - - - - - - - - - - - - - - - - - - Where you stand on an issue depends upon where you sit!
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Randy Stankey
Film God
Posts: 6539
From: Erie, Pennsylvania
Registered: Jun 99
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posted 07-31-2000 09:37 PM
Most of our trailers go into a box which the people from our dollar theatre come up an "raid" every couple of weeks. What they don't take either gets sent to another dollar theatre in Ohio or sent back to the company who sent them to us in the first place.(I have noticed that if you send them back you'll suddenly get a burst of new stuff from that company. Maybe it's coincidence.) As to taking the attached trailers off, we have to do that for two reasons: 1) We have to put in our Image (policy) trailers, etc. 2) Many times a trailer will 'debut' on a certain film but will be requested to play on other films after that. It could be the only copy we have. Of course when the movie of that preview comes out, the original print has already left. They go into the box. (see above.)
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Aaron Sisemore
Flaming Ribs beat Reeses Peanut Butter Cups any day!
Posts: 3061
From: Rockwall TX USA
Registered: Sep 1999
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posted 07-31-2000 10:20 PM
Bill Said:"by the time films are second run, nobody wants to see trailers for long ago released films, so we very rarely run them. When we do, patrons bitch about them" Back in the 80s I worked in a dollar house, and avoided running any trailers, although the boss forced us to run all attached trailers (no removing them) UNLESS it was for a film we have already played. I preferred to NOT run any trailers (attachments included) because it looked really stupid playing trailers that had voiceovers and tags (which were difficult to edit because of the soundtrack on them) that said 'Coming This Christmas' and we were playing the trailers in MARCH... Audiences would giggle and snicker... ugh... Aaron
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