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This topic comprises 2 pages: 1 2
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Author
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Topic: Trailers: how to
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Richard Quesnelle
Film Handler
Posts: 67
From: Penetang, Ontario, Canada
Registered: Mar 2000
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posted 08-16-2000 10:06 PM
So it seems that lately I have been making up all the new prints at the theatre. I have even been putting on the trailers (sometimes the manager will pu them on if I had to make up a film on 6000' for in if the platters were full). Just to clarify a few things (that have probably been answered before). 1) You should keep the same lens ratio (ie scope/flat) for the whole print -meaning a couple of flat and a couple of scope trailers.-Yes or No 2) Do you normally try to accompany the same distributing companies trailers on that same print. -Yes or NO 3) Is there normally an order as to placing them on the print: ie by release date or any other fashion. -Yes or No Any other info I may have missed please add it to my list. Thanks Richard
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Mike Spaeth
Phenomenal Film Handler
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Posts: 1129
From: Marietta, GA
Registered: Jul 2000
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posted 08-16-2000 10:13 PM
Here's what I do.1 - If the film is flat, play flat trailers, if the film is scope, play scope trailers. 2 - This step is cut out from me, as I get "Trailer Commands, er Requests" from the home office - I simply play what they wish. Basic guidlines - Never play more than one trailer from any film company, except the one who distributed the movie, then play the attachment and one other, also never play fewer than 5 trailers per print. 3 - order is insignificant - it'll get changed around as you add new trailers, etc. There's my two cents worth.
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Paul Konen
Jedi Master Film Handler
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Posts: 981
From: Frisco, TX. (North of Dallas)
Registered: Jun 99
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posted 08-16-2000 11:14 PM
1. Same as above - Same format all the way through unless your automation can handle it. It also makes the breakdown of the trailer pack simpler if they are all one type.2. Cinemark gives a "request" with mandatory and alternate titles. I believe the rule is as above. No more that one or two from the same company. 3. Again, order unimportant although I like to place the attached at the end of the trailers just so that the trailer checker has to watch the whole thing just to verify that we put it on. Paul.
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Dustin Mitchell
Phenomenal Film Handler
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Posts: 1865
From: Mondovi, WI, USA
Registered: Mar 2000
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posted 08-16-2000 11:35 PM
1) All the same format 2) The only trailer you HAVE to play-and many don't anyway-is the attached trailers. I get requests too, but they're not mandatory. Basicaly, my only rule is, if I'm booked for it and its appropriate to the movie, I play it. 3) I like to put the first four on in order of release date, soonest ot latest. The last one is the attached, deepest in since it won't have to be changed anyway.Basicaly, other than the attached trailer, its all your discretion.
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Russ Kress
Expert Film Handler
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Posts: 202
From: Charleston, WV, USA
Registered: May 2000
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posted 08-16-2000 11:40 PM
No more than three trailers, please!! *grin* Play what ever you want provided you do not plug "Scary Movie" on the front of "Thomas ans the Magic Railroad" (LOL).Then play your policy trailer if applicable, followed by the appropriate digital snipe. House lights should be cue-ed to fade to black simultaniously with the last "subwoofer pulse" on the Dolby "Canyon" snipe. "Canyon" is (was) the best of the Dolby trailers. Ken, why did they stop printing that one!? Russ
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Aaron Sisemore
Flaming Ribs beat Reeses Peanut Butter Cups any day!
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Posts: 3061
From: Rockwall TX USA
Registered: Sep 1999
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posted 08-17-2000 02:26 AM
When making a trailer pack I program in the following manner:Only one of our plexes has automatic turrets, so all the trailers are in the same format as the feature. Our policy states that we play 7-10 minutes of trailers (including the attached one, if applicible) which usually means 3-4 trailers including the attched one. I do my best to place trailers that are appropriate for the feature, no family trailers with R-rated films and no 'hard PG/PG13' or R-Rated movie trailers with G films. Sometimes the attachments are inexplicable, case in point was Sony's asinine decision to attach 'Mirror Has Two Faces' on 'Fly Away Home' we got tons of complaints about "the preview with Jeff Bridges and Barbra Streisand Talking About Having Sex"...obviously it was removed soon after. I also seem to remember Warners attaching 'Quest For Camelot' and 'Space Jam' trailers to some R-rated titles back in the day... enough of this rant... Last thing I do is place all the trailers that are on the feature's DTS disks LAST. This way all the analog trailers play in analog and then we switch into DTS for the remainder. Aaron
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Ian Price
Phenomenal Film Handler
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Posts: 1714
From: Denver, CO
Registered: Jun 99
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posted 08-17-2000 02:31 AM
When I had a very reliable, automated booth, we could put flat trailers on a scope picture. There is a sense of drama as the masking pulls back and we hit the screen with a scope movie. Of course that was defeated when we moved the print to one of the smaller houses with scissor masking (top and bottom). We used to get complaints, "How come the screen got smaller.Now we always program the same format. My booth isn't near as automated as the last one. We have manual lenses and manual masking. We are careful only to program films we are going to get or films we might get. If the competition gets one of our films, we pull the trailer quickly. We try to place trailers for films we are currently playing near the front so we can remove them easily. We have a shortage of trailers so we play cross plugs for are other screens. That said we try never to program more than three. I like trailers as much as the next guy but nobody remembers the middle trailers. After too many trailers it all becomes noise. What we can't believe is the film companies that run out of trailers. It is their number one method of marketing. When they deny us a trailer it's like saying, "We don't want to make any money." Technicolor does this to us each week. We always call Exhibitor Relations for the film company involved and usually we get a couple of trailers.
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John Walsh
Film God
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Posts: 2490
From: Connecticut, USA, Earth, Milky Way
Registered: Oct 1999
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posted 08-17-2000 11:51 AM
OK, to fill in the form:1) You should keep the same lens ratio (ie scope/flat) for the whole print -meaning a couple of flat and a couple of scope trailers. If the feature is flat, we run only flat trailers - scope; only scope trailers. The zipper does not close when the turret rotates; that's why we do it that way. I have yet to find out "who" is responsible for this: the turret control box on the Simplex, or the automation. 2) Do you normally try to accompany the same distributing companies trailers on that same print.
No, we want to advertise all studios films we might get, on any film we are running. We mix them all. Of course, we're not going to put on a trailer for "Shaft" followed by one for "Thomas and the Magic RR." 3) Is there normally an order as to placing them on the print: ie by release date or any other fashion. No, since they are added to and/or changed every week, it would be too much to remove and insert certain trailers at certain locations. If the trailers are *generally* for similar films, it usually shouldn't matter. We don't put on any more than three trailers at a time. We don't cut off the green rating section at the beginning. I try to get the kiddies to leave on as much "black" at the head and tail of trailers, so there's a nice "pause" or break between. As soon as the film opens (at our theater or elsewhere) that trailer is removed from all screens. We usually throw them away, as our company has no "mechanism" to send them out for return.
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