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Author Topic: Prohibiting the Showing of Trailers
Mitchell Cope
Master Film Handler

Posts: 256
From: Overland Park, KS, United States
Registered: Jun 99


 - posted 09-28-2000 01:38 PM      Profile for Mitchell Cope   Email Mitchell Cope   Send New Private Message       Edit/Delete Post 
We're seeing a lot in the news lately about how the movie studios will prevent trailers for R rated films being shown with a G rated movie. Is this something the studios have absolute control over? Seems like to me that those running the movie theatres will be the ones ultimately responsible for this. Is it expected that the MPAA will change distribution contracts to enforce this with the theatre owners? It seems as though the MPAA will also start requiring the showing of green bands.

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Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 09-28-2000 02:22 PM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
What about a movie that has not been rated yet? How will they handle that? If they started to make more "red band" trailers and restricted them to "R" rated movies, that would be fine. Otherwise this will turn into a MAJOR pain for theaters trying to place trailers.

At least they will start requiring the green band to be shown. I'm all for it.

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Dave Cutler
Master Film Handler

Posts: 277
From: Centennial, CO
Registered: Jun 2000


 - posted 09-28-2000 02:54 PM      Profile for Dave Cutler   Email Dave Cutler   Send New Private Message       Edit/Delete Post 
From what I had heard of the report, it sounded like they were more concerned with the TV ads. Particularly which ads were being shown during times when more kids would be watching. ie. prime time and just after schools let out.

I agree, it is the exhibitors that decided what trailers go on to what. Most theatres try to put on trailers that would interest the audience seeing any given show. If they don't, their are just being stupid in my opinion.

I understand the advertising issues put I still disagree with the ratings arguments. Ultimatly it should be up to the parents what their children see or not see. The rating system should be used as a tool to aid in that decision, not as an absolute. Perhaps ratings should just be more indepth. Someone else mentioned the ratings that stations like HBO, Cinemax, Showtime, and Starz use. That would be a good idea, even with all the jumble of letters I don't have any problems deciphering them.

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Tom Kroening
Expert Film Handler

Posts: 214
From: Janesville, WI USA
Registered: Oct 1999


 - posted 09-28-2000 04:54 PM      Profile for Tom Kroening   Email Tom Kroening   Send New Private Message       Edit/Delete Post 
HELL YEAH, I WANT MY GREEN BANDS BACK!!! Okay sorry, i just miss those little guys. It pains me to cut them off every time.

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Paul Cunningham
Expert Film Handler

Posts: 146
From: Melbourne, Australia
Registered: Jun 2000


 - posted 09-28-2000 05:06 PM      Profile for Paul Cunningham   Email Paul Cunningham   Send New Private Message       Edit/Delete Post 
I am not familiar with the US rating system, but most movies in Australia it is up to the parent to decide what they want their child to see. The exception is R 18+ where you have to be over 18 to see it, this is movies like Boys dont cry or Chopper.

On our posters it has a brief explanation why each movie is rated the way it is, it might say " M Recommended for mature audiences. High level coarse language. Low level violence. Adult themes. Medium level sex scenes." It does then give the person some idea what they are in for.

Paul

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Leo Enticknap
Film God

Posts: 7474
From: Loma Linda, CA
Registered: Jul 2000


 - posted 09-28-2000 05:52 PM      Profile for Leo Enticknap   Author's Homepage   Email Leo Enticknap   Send New Private Message       Edit/Delete Post 
In the UK, the British Board of Film Classification (BBFC) examines and certificates features, trailers and commercials as being either U (Universal - suitable for all) Uc (especially suitable for children), PG, 12, 15, 18 or 18R (18R is for porn films which should only be shown in premises to which under 18s are never admitted).

By a quirk of British law, these certificates do not have legal force for cinema exhibition. By law, cinemas only have to have a licence from the local government authority (e.g. town or city council). However, almost all such authorities make it a condition of the license that the BBFC certificates are observed, e.g. no under 15s admitted to a 15-cert film. This law dates back to 1909 - the law which brought in the licence system was designed to ensure that cinemas took adequate precautions against nitrate fires, and that they could be closed down if they didn't. But local authorities then started using this law to impose censorship (e.g. 'if you show violent films to under 15s, then we'll take away your licence') and so the BBFC was founded in 1913 to try and standardise the chaos, i.e. to end the situation whereby a film could be banned in one town but shown in the next one. To this day, however, the BBFC remains a self-financing, self-regulating body (although its decisions do have legal force for home video classification).

So if I showed 'Crash' to a load of schoolkids in a cinema, I wouldn't actually be breaking any law!

The way most authorities deal with the trailer issue is that the 'programme' rather than an individual feature has a rating, so if a complete performance is billed as being 15, then no commericals or trailers of with a higher classification can be shown during it. Trailers are given individual certificates according to their content even if the feature hasn't been examined yet. I've never received or shown a trailer without a certificate and I doubt if anyone would attempt to distribute one.

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Dustin Mitchell
Phenomenal Film Handler

Posts: 1865
From: Mondovi, WI, USA
Registered: Mar 2000


 - posted 09-28-2000 06:17 PM      Profile for Dustin Mitchell   Email Dustin Mitchell   Send New Private Message       Edit/Delete Post 
As of today, this is Carmike's Policy:
Only G trailers on G movies
Only G and PG trailers on G movies
Anything on PG-13
Anything on R
We are never to show Red Band trailers without written permission from the home office in Georgia.

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Frank Prete
Film Handler

Posts: 55
From: Victoria, Australia
Registered: Sep 2000


 - posted 09-30-2000 06:21 AM      Profile for Frank Prete   Email Frank Prete   Send New Private Message       Edit/Delete Post 
To expand more on what Paul said, our classifation system is similar to the US system. We have G (general), PG (parental Guidance recomended), M (recomended for 15 plus) M15+ (must be over 15 or accompanied by a parent or gardian) and then R (restricted 18+). Maybe someone could match up the corresponding ratings for the states.

With regard to trailers, our classification board rate the trailers as well as the films. Generally the trailer receives the same rating as the film. A traile cannot run with a lower rated film (eg R18+ cannot run with an M rated film). Trailer can receive exceptions which allows them to run with a film that is classified one step lower (eg M trailer, PG film).

It is up to the cinemas to enforce this. Lets face it, we are the ones who put the trailers in. We are the one who are responsible for checking suitability of content.

Same goes for ads as well. I was recently in the situation where I was being asked to run a Club X ad with Big Mommas House. Sorry, no can do was the answer to the advertising company.

Frank.


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John Wilson
Film God

Posts: 5438
From: Sydney, Australia.
Registered: Dec 1999


 - posted 09-30-2000 06:32 AM      Profile for John Wilson   Email John Wilson   Send New Private Message       Edit/Delete Post 
>>With regard to trailers, our classification board rate the trailers as well as the films. Generally the trailer receives the same rating as the film. A traile cannot run with a lower rated film (eg R18+ cannot run with an M rated film). Trailer can receive exceptions which allows them to run with a film that is classified one step lower (eg M trailer, PG film).<<

Frank,

Do you know this for certain? I have never heard that the board censors the trailers. If that is the case, why can't we run what we want to run with what? The trailers are the same version as the US on the most part and they get a 'all audiences' rating also for the most part although the tag at the head does state the movie's real censorship also.

The censor issue with trailers here is so undefined that it might as well not exist. It only does exist because a few years back some dip at a multiplex in Sydney decided that running a trailer for Ghost (complete with Patrick Swayzee's covered in blood) would be the ideal trailer to run with the latest Disney film.

Sheesh!

If we could get a 'this film has been classified for all audiences...the feature has been classified...' etc tag intead of those stupid things that are on there now, we would be able to advertise films to their group audiences (eg: action movies) instead of having to just match them because of their ratings.

The only reason they get a run at my theatre is so I can show off how clean they are thanks to Filmguard.


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Greg Anderson
Jedi Master Film Handler

Posts: 766
From: Ogden Valley, Utah
Registered: Nov 1999


 - posted 09-30-2000 07:08 AM      Profile for Greg Anderson   Author's Homepage   Email Greg Anderson   Send New Private Message       Edit/Delete Post 
Technically, a film isn't rated until just a few weeks before its release. So, for example, a movie like Pearl Harbor has no rating. Does that mean nobody can show trailers for it before anything but an R-rated film (just in case it gets an R rating)?

Of course, any filmmaker with half a brain knows what rating his movie's going to get while he's making the movie. Because of the potential for earning (and the fact that the summer of 2000 was such a financial disappointment) I'll bet Pearl Harbor will show up with a PG-13 rating in May. Nobody will be surprised by the MPAA's decision. Still, technically, the film has no rating. So what do you do with the trailer (under new guidelines)?

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Scott Norwood
Film God

Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99


 - posted 09-30-2000 09:06 AM      Profile for Scott Norwood   Author's Homepage   Email Scott Norwood   Send New Private Message       Edit/Delete Post 
If anyone figures out how to enforce this policy (doutful) and actually attempts to do so (more doutful), this will have the unpleasant side effect of hurting the NC-17 rating and making it even less of a viable option for film producers. This, of course, will result in even more pressure for the MPAA to grant "R" ratings to films that really should be "NC-17" (which, of course, happens already because various newspapers refuse to accept advertising for NC-17 movies.)

What about "unrated" films? Many of these are foreign films or limited-distribution films and don't necessarily have offensive content in them. Take the example of a Canadian production from 1994: "Thirty-Two Short Films About Glenn Gould"; this is an absoutely brilliant film which, except for some veiled drug references, is totally nonoffensive and would be entirely appropriate for any age group. Would this new MPAA "policy" prohibit showing trailers for something like this just because it happens to be "unrated"?

The whole thing sounds pretty silly if you ask me, but then I tend to think that the whole US ratings system, in its present form, is pretty silly...

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Greg Anderson
Jedi Master Film Handler

Posts: 766
From: Ogden Valley, Utah
Registered: Nov 1999


 - posted 09-30-2000 02:01 PM      Profile for Greg Anderson   Author's Homepage   Email Greg Anderson   Send New Private Message       Edit/Delete Post 
Would this new MPAA "policy" prohibit showing trailers for something like this just because it happens to be "unrated"?

My guess is... of course it would! The MPAA wants as many films as possible to submit to the MPAA system (and, don't they have to pay the MPAA to give them a rating too?). Power and money, fellas. Those two words will answer most of your questions.

Why are politicians suddenly having trouble with movies during this election season? I mean, they're holding hearings to find out about test audiences for Judge Dredd? It's a 5 year-old movie which was a bomb in the United States. Why couldn't they have been outraged last summer when kids were seeing There's Something About Mary and South Park? After all, those were popular movies with teenagers and those movies tried to break new boundaries for bad taste in R-rated movies. But, no... the politicians didn't get too upset until they saw a toss-up election on the horizon.


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Tom Kroening
Expert Film Handler

Posts: 214
From: Janesville, WI USA
Registered: Oct 1999


 - posted 09-30-2000 05:38 PM      Profile for Tom Kroening   Email Tom Kroening   Send New Private Message       Edit/Delete Post 
The way I understand it, trailers don't depend on movie ratings, or what the movies are going to be rated. Like "Next Friday" had red band trailers but it also had Green band trailers. So If a trailer turns out ot be rated R, the studio could make a new cut of a trailer.

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Greg Anderson
Jedi Master Film Handler

Posts: 766
From: Ogden Valley, Utah
Registered: Nov 1999


 - posted 09-30-2000 06:50 PM      Profile for Greg Anderson   Author's Homepage   Email Greg Anderson   Send New Private Message       Edit/Delete Post 
Just so we're on the same page...

Yes, the green band trailers are supposed to be approved for all audiences... including G, I suppose. But because of the pressure being put on Hollywood right now, some are saying they won't advertise R-rated films by putting trailers for them in front of G or PG-rated features. So... this goes beyond the green band seal of approval.

Am I understanding this situation correctly?

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Jesse Skeen
Phenomenal Film Handler

Posts: 1517
From: Sacramento, CA
Registered: Aug 2000


 - posted 09-30-2000 07:51 PM      Profile for Jesse Skeen   Email Jesse Skeen   Send New Private Message       Edit/Delete Post 
YES! Prosecute anyone who cuts off green bands!
What I really want though are the BLUE bands back, plus I always liked the old rating tags at the end of movies better with that white stripe across.

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