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Topic: Digital Cinema Article in EW
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Mike Blakesley
Film God
Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 05-08-2001 07:08 PM
I finally got a chance to read this article in the actual magazine.There are things in here that are just amazingly stupid. Here's one: *WHAT ABOUT THE SMALLER MOM ANP POP THEATERS? On the face of it, the coming conversion would seem to favor the major chains who (in theory at least) have deeper pockets .... in reality though, the mom-and-pops may be in the best position. "The cost of conversion for a small business is within the realm of possibility for a small business loan," says Eric Scheirer (analyst with Forrester Research). "If all I need to lay out is my $150,000, I make some technology arrangements, and all of a sudden I have a bright and shiny new screen."
(End quote) This guy is a good example of how these "analysts" have no real idea of how the world actually works. I own one of those mom-and-pop theatres and there is no way I can justify that kind of money. Sheesh, you could outfit four booths with brand new equipment for $150K! I can't see why anyone in ANY business would want to drop $150,000 on a technology that's almost guaranteed to be obsolete within a couple of years anyway.
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