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Author Topic: Secrets of Trailer-Making Revealed Via SIGNS Trailer Gerard S. Cohen Jedi Master Film Handler Posts: 975 From: Forest Hills, NY, USA Registered: Sep 2001 posted 07-29-2002 10:56 AM                     "The 150-Second Sell, TAKE 34" by Marshall Sella in the July 28 '02 New York Times Magazine, reveals in detail the work of making the trailer for "Signs" as an example of the marketing and editing art of making trailers and teasers in Hollywood today. "Think it's hard to put together a big-budget Hollywood thriller like M. Night Shyamalan's 'Signs'? Well, try editing a trailer that has something for everyone." http://www.nytimes.com/2002/07/28/magazine/28TRAILERS.html [Four pages with still-frame photos; for a continuous version without photos click on the "Printer-friendly" button.] Registering for nytimes.com is free.  |  IP: Logged John Hawkinson Film God Posts: 2273 From: Cambridge, MA, USA Registered: Feb 2002 posted 07-29-2002 02:34 PM                     Wow; I had no idea the MPAA limitted trailers to 2.5 minutes. "Hmm." Interesting article, Gerard! --jhawk  |  IP: Logged Manny Knowles "What are these things and WHY are they BLUE???" Posts: 4247 From: Bloomington, IN, USA Registered: Feb 2002 posted 07-29-2002 03:27 PM                     By special arrangement, each studio is allowed one trailer in excess of that time limit per year. I learned that from a letter that came with the really long trailer for DINOSAUR.  |  IP: Logged Alex Grasic Film Handler Posts: 90 From: Toronto, ON, Canada Registered: Jul 2002 posted 08-01-2002 01:52 PM                     Now, this MPAA, is it an American based organization? Or does this 2.5 minute rule apply for trailers running in Canada as well?  |  IP: Logged Ken Lackner Phenomenal Film Handler Posts: 1907 From: Atlanta, GA, USA Registered: Sep 2001 posted 08-01-2002 02:16 PM                     Motion Picture Association of America  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 08-01-2002 04:52 PM                        The 2:30 trailer limit is fine, but what gets me is NATO sending out letters stating that so-and-so studio has been "granted" an exception to the rule with a trailer running time of 2:36, or some other such piddly excess. Why don't they save their postage for exceptions that might make a scheduling difference, like a minute or so?  |  IP: Logged

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