I have noticed that some cinemas as well as having P&D add reels also show P&D slides before the film. (While non-sync music is playing)

As a Student Cinema we are always looking to pull in extra income from advertising. And if slides were an option for us we would consider showing them.

So:

Will P&D be willing to have slide advertising at a University Cinema?
Do P&D provide the slide projection equipment?

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We have gone from No curtains, No decorative lighting, No masking (UGC should be ashamed for this policy)and now No escape from advertisers...

If you can avoid it.....

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quote:

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KEN...No masking??
So do you/they just show everything in the 1.85:1 space or inside the scope area, or is it just a plain sheet?

Pearl and Dean in australia closed down a few years back now, but when we worked with them they never payed for the slide projectors or helped out with the upkeep.
These days it's VAL MORGAN advertising or nothing, Val Morgan doesn't like competition, so it just gobbles up the small fries!

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UGC Screens are 2.35:1

1.85:1 Flat is shown on the middle of the screen with black space at the sides.

The other big problem is high gain screens along with no masking it's about the worst thing imaginable!!

I believe Lydia went on to a directorship at Rank Screen Advertising after P&D.

All the best

The original policy when this cinema opened was to FULLY close the masking prior to the start of the show and during any intervals....

The original policy when this cinema opened was to FULLY close the masking prior to the start of the show and during any intervals....

It was truly awful!! it was like looking into a black hole. The whole front of the auditorium was BLACK!! it was the first thing I changed when I took over.

I first saw a 1.85 wide picture without masking within a masked 2.35 scope screen, much to my disbelief, at a United Artists multiplex in Orlando over 10 years ago. Although the screen was matt white, and obviously the aperture plate was machine cut, naturally I hated the bare sides. The Paramount picture I watched was about Bikers in Florida, which I doubt, saw the light of day in the UK. The story had an environmental message, and actually was quite surprisely good, although I finished up watching the film on my own, as the other audience of three must have screen hopped.

Almost opposite the United Artists was a Cineplex Odeon, both were showing different pictures. I also visited an AMC multiplex which did have movable side masking, and stereo sound. I must say that both cinemas displayed excellent picture and sound, as was presentation! Perhaps still in the days of only dedicated qualified projectionists running the boxes.

It is sad to learn on this Forum that a major multiplex operator in the UK is cheap skating with no movable side masking for 1.85 wide ratio. Like the sides being chopped off of scope on a fixed 1.85 screen, it is about time the Studios stepped in and refused product until poor standards are put right! Whatever next, pictures squeezed or stretched with a variable anamorphic to fit the screen?

I see your cinema got a very nice accolade recently on an UK website.

tell me more about the acolade.... can you give me the address of the web site please.....

I don't know all of the science about this subject but having no side masking, just white sheet, reduces the apparent contrast of the 1.85 picture. As for appature plates, these are not machine cut and as you can imagin are seldom well cut. Cutting plates to masking is hard enough but cutting without an edge to work to is very difficult. Unfortunatly its a skill that very few have as time spent on them is limited so the job gets rushed.

I remember when I worked in the Cannon Tottenham Court Road, the new owners of the Maybox Slough Multiplex, came along to see what the difference was running a picture with the side masking open. We were able to convince him how awful it was and he did put masking in, although I seem to remember that it was hand cranked at the screen!! Better than nothing I suppose.....

However we seem to be getting way off the topic......

Just going to catch 8mm on CH4.