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Author Topic: A review of L.A. theaters
Dennis Atkinson
Expert Film Handler

Posts: 129
From: Birch Run Michigan
Registered: Feb 2000


 - posted 12-26-2002 11:03 AM      Profile for Dennis Atkinson   Author's Homepage   Email Dennis Atkinson   Send New Private Message       Edit/Delete Post 
I hope this is the right forum!

Dennis

http://www.calendarlive.com/movies/cl-wk-cover26dec26.story

From 'plex to palace: A tour
* Deco, digital or in disrepair -- the new and old theaters that serve our movie mecca might just redefine your filmgoing experience.

By Nancy Rommelmann, Special to The Times

That Los Angeles was built on the back of the movie business is axiomatic. That it is a cultural crazy quilt, ditto. The mystery is how these two realities reduced most of our moviegoing to a tiny screen in a multiplex in a shopping mall.

Or maybe not such a mystery: Gone are the days when the theater down the street could survive with one or two screens. In the contemporary Darwinian era, the big fish eat the little fish, as when the Regal chain of theaters recently subsumed the United Artists and Edwards chains, giving Regal almost 6,000 screens nationally, and hundreds in the Southland. Paradoxically, more screens mean fewer choices, with most big chains showing whatever movie with teen/scream appeal that was released last Friday.

It's a zero-sum game for the moviegoer who craves beauty with their culture, comfort with the popcorn. Shall we capitulate and see a lousy movie at the googolplex? Or bow out entirely and wait for that hot documentary only playing at one art house all the way across town to come out on DVD?

Luckily for Angelenos, the answer is neither. This is where movies as we know them were born, and just because Philip Anschutz (the billionaire who owns Regal) wants to herd us into his domain doesn't mean we have to go. Los Angeles has as many settings to see films as there are films to see. Below is an in-depth look at all there is to celebrate about getting out of the house and into L.A.'s movie houses, especially during this season of blockbuster (and other) holiday releases.

ArcLight Hollywood, 6360 Sunset Blvd., Hollywood

The original Cinerama Dome was a very cool spot. A geodesic dome built in 1963, it featured a wraparound screen that was the place to see anything filmed in Cinemascope or starring James Coburn. Even when the ceiling tiles were falling on patrons' heads, it had style. Several years ago, ArcLight revamped the Dome -- and what a vamp job: Even the breezeway is dramatic, all soaring asymmetrical steel and glass. The sweeping lobby features a glossy gift shop, a full restaurant and bar and a desk where you can get an ArcLight membership, which is free and helps you accumulate points toward merchandise and tickets. The concessions are quasi-gourmet: a sausage baguette, real butter on the popcorn, homemade caramel corn. The ushers seem superfluous, unless you've reserved seats, which you can do. And what seats: deep and plush, with enough legroom for Kobe Bryant and set up stadium-style. The screens (two in the Dome, 14 in the ArcLight) are gargantuan and super-crisp, and you could feel the intensity of the Dolby sound during a preview for "The Lord of the Rings: The Two Towers" down to your bones. The ArcLight hosts live events, the bathrooms sparkle and everything is orchestrated so that going to the movies becomes a holistic experience, so long as you are punctual: Management will not let you into the movie once previews have started.

AMC Media North 6, 770 N. 1st St., Burbank

People like this theater behind the Burbank Ikea because of the loveseat-style seating: The arms of all the chairs go up, which means when the theaters are less than full you can sprawl across several, a couch potato's home-away-from-home. But the fun stops there. The lobby of this six-plex has garish, soiled carpeting and a fake butter smell so pernicious my throat swelled. While snacks are the usual (sodas, candy, popcorn), the concessions area is exceptionally filthy, with drifts of popcorn on the floor and servers who pull on their plastic sanitary gloves with their teeth. The screen is fine -- not big, not small -- but the sound is abrasive and without subtlety. This AMC branch makes use of something called National Cinema Network's Movie Tunes, which promotes albums that are "in stores now!" before running a bunch of ads for off-brand electronics. This, before the eight movie trailers, played for a predominantly teenage crowd which laughed hardest for "The Hot Chick." Amazingly, none of this gets one in the mood for a movie, no matter how comfortable the seats are.

Vista Theater, 4473 Sunset Drive, Los Feliz

Locals adore this 75-year-old theater at the juncture of Hollywood and Sunset boulevards for its beauty, comfort and choice in films. The façade is ornate Spanish, the theater itself lavish Egyptian-Deco, with carved serpents and sarcophagi, inverted-pyramid chandeliers of opaque glass and, looming over the audience, busts of Egyptian maidens with Mona Lisa stares. Several years ago every other row of seats was pulled out, meaning a yard of spare legroom. The seats are very comfortable, the screen is wall to wall and the picture and sound quality are excellent. There are always first-run flicks, and they're almost always right in step with what the arty Los Feliz-Silver Lake crowd wants to see.

Landmark's Rialto, 1023 S. Fair Oaks Ave., South Pasadena

Recognized by the National Registry of Historic Places, this "Spanish baroque with Egyptian touches" theater opened in 1925 and once featured vaudeville. Like a grande dame who's lost that ingenue glow, the Rialto retains its glamour, reservedly. The sea-toned tiles may be cracked and the azure and carnelian woodwork may have dulled, but they are still marvelous to come upon for their anachronistic craftsmanship in a nation of teal-and-fuchsia mass-produced multiplexes. The Rialto shows exclusively art-house fare and the occasional midnight movie. The seats of this large theater are of so-so comfort, with enough if not ample legroom. That is, if you sit below. Make your way up to the balcony and it's 1940: The wood floorboards creak ominously; the seats are deep and of cracked leather; and the projector's blue light breaks the darkness and bounces back and over the mesmerized faces of those in the front row. Those who've seen "The Player" will recognize the Rialto: It's where Tim Robbins meets and kills Vincent D'Onofrio.

Academy 6 Cinemas, 1003 E. Colorado Blvd., Pasadena

Less frilly than other Laemmles, this Pasadena six-plex, popular with local seniors and teens, shows a strong and consistent roster of independent and foreign films, usually 12 at a time, some in double feature, some by separate admission. Sure, the seats are a little squeaky and, yes, the two downstairs theaters look like college lecture halls, but the upstairs theaters have balconies, the place is clean and, for the procrastinators among us, you can catch all those art films you meant to see but missed at the Laemmle up the street, and for about half the price.

Pacific's Hastings 8,355 N. Rosemead Blvd., Pasadena

If the thought of finding a place to park in Pasadena makes you weepy, drive a few miles east to the low-gloss mall Hastings Ranch, where you will find Pacific's Hastings. This eight-plex does not feel like a Los Angeles venue but a theater tucked behind a bowling alley in the shadow of the mountains -- which it is. There are pinball and video machines in the lobby, the usual concession goodies and eight theaters showing mainstream fare. The seats are covered in a thick pile that puts one in mind of suburban dens and La-Z-Boys. And speaking of which: The chairs in the two larger theaters semi-recline! Hastings is not sophisticated and is not trying to be.

Pacific's the Grove Stadium 14, 189 the Grove Drive, 3rd Street and Fairfax Avenue, Los Angeles

The concept of a behemoth mall being slapped onto the back of ye olde rickety Farmers Market was rather distressing. And yet the Grove puts a cheerful face on corporate consumerism, with a sleek outdoor shopping village that, especially decked out as a winter wonderland, proves a pleasant place to promenade. The movie complex looks like the lobby of the Bellagio, with marble floors, a guest services desk and liveried concierges. The 14 screens draw in unpredictable numbers: I have been shut out of all three new-release features on a Friday night and the next day been one of a handful of viewers. The stadium-style seating is plush and comfy, with lots of legroom and dedicated spots for wheelchairs. The front rows are a bit close to the big screen, which is at eye level (no looking up) and whose picture is crisp. The movies are a mix of art-house and commercial, in tune with what a gazillion shoppers want.

New Beverly Cinema, 7165 Beverly Blvd., Los Angeles

For nine years before this revival house opened in 1978, it was an X-rated theater, and today the New Beverly retains a certain porn-house aura: The seats are dilapidated, the floors sticky, the air still and tangy. And yet the New Beverly is arguably the best revival house in Los Angeles, showing double bills that change every other day, everything from "Don't Look Back" to "Back to the Future," Fritz Lang to Bob Zemeckis, and a last chance to see last year's big movies, foreign and domestic, on a big screen. Not that the screen is in very good shape; it's sort of grainy. But nowhere else in town can you get this kind of consistently intrepid and creative programming for six bucks, for both features.

Los Feliz 3, 1822 N. Vermont Ave., Los Feliz

There are good and bad things about the Los Feliz. The good: It's next door to an excellent independent bookstore (Skylight) and within a block of a dozen eateries and bars; the movies are almost always of special note or quality; and, with rare exceptions, they all start at the same time -- 1:40, 4:20, 7 and 9:40 -- which makes it easy to show and go. Now the bad: Since the seats in the main theater were reconfigured, there are arguably no good seats, and the screen feels uncomfortably close. The smallest theater is so tiny it's earned the nickname "the shower curtain," and finding a parking spot within 10 blocks on weekends can flay your last nerve. Still, the choice in films is choice and in tune with locals' tastes; what is lost in presentation is made up for in convenience.

American Cinematheque at the Egyptian Theatre, 6712 Hollywood Blvd., Hollywood

So, you'd like not to feign fluency in film, not to look panicky or blank when someone starts talking about John Ford or "The Golden Voyage of Sinbad," but you feel it's just too late? Go get yourself a membership to American Cinematheque, where the film's the thing. This hub for cinephiles shows different movies daily, sometimes several. There are goofy comedies and sober documentaries; there are tributes and retrospectives, often featuring a live appearance by the star or director or auteur. The theater -- the old Egyptian, refurbished -- is swank, with just about the prettiest ceiling going; the chairs feel like airline seats, with high headrests and as much legroom as in business class; the screen is large, the picture excellent. The concessions area is sort of second-rate, but no one cares: They're here to see the movie. While "American Cinematheque" sounds a little highfalutin, the place is not precious or academic but a serious celebration of film. Go.

Grauman's Chinese, 6925 Hollywood Blvd., Hollywood

In the beginning, there was Grauman's Chinese, and every person who came to Hollywood went to stand in the shoeprints of John Wayne and Marilyn Monroe and to breathe in what was left of the Golden Age of Hollywood's fairy dust. Then Grauman's became a Mann's, and the place was just dusty, if still majestic and with one of the largest screens in town. Enter Hollywood & Highland, and yet another incarnation of Grauman's. Gone is the exterior's Chinese red; in are ecru and electronic signage. Still, the interior is as dazzling as ever: 2,200 bright ruby seats, a spectacular starburst chandelier and a palpable sense that movie stars were here. The screen is enormous, the sound thunderous; this is definitely the place you want to see the latest flying wizard-spaceship flick.

Nuart Theater, 11272 Santa Monica Blvd., West L.A.

Militantly independent, the Nuart never shows a film that is not provocative, cerebral and/or outrageous. When the new "Solaris" recently hit theaters, the Nuart showed the Tarkovsky original. Obscure yet worthy foreign films and documentaries often get their only L.A. run at the Nuart and, lest you think the place takes itself very seriously, there are also 3-D and animation festivals and midnight showings of "The Rocky Horror Picture Show" and other cult hits, such as "The Evil Dead" and "Clockwork Orange." While not plush, the theater (built around 1930 as a screening room) implies that old-school pact that, once you step into that darkness, you will be transported, for two hours, outside of time. The crowd leans toward film erudition and a contrary opinion on the outcome of the 2000 presidential election.

Laemmle's Sunset 5, 8000 Sunset Blvd., West Hollywood

This Laemmle theater in the Virgin Megastore complex is easily a contender for best selection of independent and commercial films in all of Los Angeles. Filmgoers of a certain stripe -- namely, those who follow film and eagerly await the next Alexander Payne-Todd Haynes-Spike Jonze flick -- know that what they want to see is going to be here first. The theaters may not be big, but they are clean and the quality of the picture and sound are swell. There is one big obstacle, however, to falling in love with the Sunset 5, and that is the underground parking lot, a facility with a claustrophobically low ceiling and exhaust fumes so thick and noxious you feel as though you're sliding down into your concrete coffin.

Beverly Center Cineplex Odeon Theatres, 8500 Beverly Blvd., Los Angeles

It's hard to find nice things to say about the 13 theaters atop the Beverly Center, at the corner of La Cienega Boulevard. The screens are small, the theaters not especially comfortable, the general mien is a bit grubby, the movies themselves the epitome of mainstream, with the occasional token art film. The only reason to go, really, is if you've burned out on shopping but your partner has not.

Loew's Cineplex Century Plaza Cinema, 2040 Avenue of the Stars, Century City

A big, Big, BIG screen begs the showing of the latest "Star Trek" adventure and re-releases of epics, such as last year's "Apocalypse Now Redux." The antithesis to the nearby AMC Century City 14, this four-plex never feels crowded (though lines can be long), and the fare, while commercial, never insults your intelligence. The complex, which also houses the Shubert Theatre, is open and elegant, and if you'd like to check it out, do so before February, when the entire structure is slated for demolition.

Laemmle's Fairfax, 7097 Beverly Blvd., Los Angeles

This theater on the corner of Beverly Boulevard and Fairfax Avenue had fallen on hard times and was showing discounted double-features until, several years ago, it was swooped up by Laemmle. The place has been spiffed up, there's a faux-Deco thing going on in the lobby and the selection in this three-plex is consistently intrepid. There are always six movies (some shown in double-feature), including indies making a two-week stand before disappearing into oblivion; film festival darlings, like 2001's "The American Astronaut"; little pics looking for distributors; foreign films; and documentaries. There are midnight shows, notably "Hedwig and the Angry Inch" with live cast and sing-along every fourth Friday, which attracts scads of Hed-heads. Theaters 1 and 3 are fairly small, and the comfort factor less than optimal, as the screens are skewed left or right. The center theater, by contrast, is large, with a nice big screen and -- look up -- an intricately stenciled ceiling.

Aero Theater, 1328 Montana Ave., Santa Monica

You would think that an independent theater tucked amid the pasta shops and Pilates studios of Montana Avenue would be embraced by the locals. For whatever reasons, the Aero, built in 1939 and with a great old neon sign, is not. This is not to say the management is not trying: there's a kids' matinee on the weekends, a fairly new art house film every night and special benefit screenings to bring in the crowds -- who are not coming. One reason may be the lack of parking; another, the small-town feel: this is the only theater I know that has a fish tank in the lobby and, behind the concessions stand, a household refrigerator, with a shopping list affixed by a magnet. But the theater itself is a pretty teal with Deco touches, the screen of a nice size and quality. Go before it goes under and becomes a chain you complain about.

Landmark's NuWilshire, 1314 Wilshire Blvd., Santa Monica

Not particularly pretty, not particularly clean and, boy, the place could use new carpeting. Nevertheless, the NuWilshire always features indie or just-to-the-left-of-commercial pics, and the two theaters themselves are intimate and nicely old-fashioned: a narrow center aisle, pleated fabric on the walls, sconces. The screen takes up the entire front wall, the picture is crisp and the sound is loud and clear. (Though not, perhaps, loud enough for some older patrons, who make up the bulk of daytime audience. The crowd skews younger at night). A nice place to see a matinee on a rainy day and, added bonus, there are Ben & Jerry's ice cream bars at the snack counter.

AMC Century City 14, 10250 Santa Monica Blvd., Century City

Step right up if you want to see a movie at the most heavily attended theater in Los Angeles. Although this massive outdoor mall has its quirky touches (e.g., independent vendors and non-chain restaurants), the 14-plex is straight-ahead commercial, with a predominately young crowd that appreciates the aesthetic credo "no neon too bright, no sound too loud." The place can be a zoo on weekends: Tickets sell out (you can reserve ahead), getting popcorn takes 30 minutes and woe to the woman who needs to use the loo in a hurry. Of the 14 screens, Nos. 1 through 4 are the largest, with good screen, sound and seat quality in all theaters.

Laemmle's Monica 4-Plex, 1332 2nd St., Santa Monica

A little down at the heels, this Laemmle's nevertheless shows an excellent selection of art-house, documentary and intellectually vigorous films. The stylish if slightly shabby lobby is awash with fliers touting "Derrida" and the latest Almodóvar. The crowd tends to be older during the day, Boho by night. There's a swell candy selection (Toblerone! Penuttles!), the seats are comfortable, the screen and sound fine. Of all the art-house theaters on the Westside, this one has the widest and most adventurous film lineup.

Laemmle's Grande 4-Plex, 345 S. Figueroa St., downtown L.A.

This four-plex beneath the Marriott hotel like the embodiment of teen gloom. The lobby is ratty and hung with a young Bell Gardens artist's unframed watercolors -- spooky, self-conscious images of emaciated, doe-eyed youths ripping open their skin. The theater shows a mix of art-house and commercial films for the few tourists, punks and schlubs who show up. The floors are sticky, the seats have the quarter-circle, flip-up desks you had in grade school and the screen and sound are serviceable. It's a good place to watch a movie while wondering what you're doing here.

Pacific's El Capitan, 6838 Hollywood Blvd., Hollywood

Restored several years ago to its original '40s glitz, the candy-colored El Capitan shows exclusively Disney or other Buena Vista movies, sometimes preceded by a kid-centric and extravagant floorshow. The balcony is the place to sit; the multiple curtains add to the anticipation and, if you're bringing folks from out of town and/or the grandkids, it might be worth the $23 per person.

The Bridge: Cinema de Lux and Imax Theatre at Howard Hughes Center, 6081 Center Drive, Westchester

The Promenade at Howard Hughes Center, an outdoor mall off the San Diego Freeway near LAX, is so spiffy and generic it could be an industrial park in Houston or Short Hills, N.J. On top is the Bridge, a multiplex that looks like an op-art airport, or the lobby of a hotel as rendered by the magazine Wallpaper. The place is scrupulously clean (no small feat considering the crowd is pretty young), the theaters -- including an Imax six stories tall -- spectacularly plush. The screens are wall to wall, the Dolby sound is the best of any local theater save the Arc-Light, the chairs are supple black leather, with high headrests and fat armrests and a comfort level set at "cradle." There's a cocktail lounge that looks as though Esquivel should be playing and a snack bar where, in addition to regular concession fare, you can order chicken or pizza or frozen yogurt to take into the theater.

Magic Johnson Theatres, Crenshaw Mall, Baldwin Hills, (323) 290-5900

The Magic Johnson Development Corp.'s mission statement reads: "Dedicated to serve the educational, health and social needs of our community." One of the most visible ways Johnson has done this locally is to open the Magic Johnson Theatres, in South Central, an area that was woefully short of movie venues. Located in the Crenshaw Mall, this 15-plex with all the amenities shows mostly commercial new releases, though there's also the occasional smaller film and documentary. While most multiplexes' bottom line is the bottom line, this chain (there are four more across the country) seems dually committed to showing films of both cultural relevance and entertainment value to the community, which is mostly minority. Johnson, a great entertainer on and off the court, understands that film is America's common language and that going to the movies is a treasured pastime for every community.

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David Stambaugh
Film God

Posts: 4021
From: Eugene, Oregon
Registered: Jan 2002


 - posted 12-26-2002 11:15 AM      Profile for David Stambaugh   Author's Homepage   Email David Stambaugh   Send New Private Message       Edit/Delete Post 
Sorry to say that even though I lived in So Cal for many years, I only visited a couple of those theatres.

Re Arclight & The Dome: "2 screens in the dome"? What's up with that? And has Arclight done anything about the terrible acoustics in their new theatres? When I saw "The Rookie" there in May, the room had a very bad slap-echo problem. It was like watching a movie in a recqueball court.

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Paul Linfesty
Phenomenal Film Handler

Posts: 1383
From: Bakersfield, CA, USA
Registered: Nov 1999


 - posted 12-26-2002 01:12 PM      Profile for Paul Linfesty   Email Paul Linfesty   Send New Private Message       Edit/Delete Post 
This L.A. Times article is pretty sloppy with the facts.

quote:
Academy 6 Cinemas, 1003 E. Colorado Blvd., Pasadena

Less frilly than other Laemmles, this Pasadena six-plex

hmmm. The Academy 6 ISNT a Laemmle. But "less frilly" is the understatement of the year!

quote:
the two downstairs theaters look like college lecture halls, but the upstairs theaters have balconies,
The "two" downstairs theatres? Well, there are actually FOUR downtstairs theatres, with two piggybacked. The upstairs theatres have balconies? No, they reside in what was the former balcony.
quote:
The original Cinerama Dome was a very cool spot. A geodesic dome built in 1963, it featured a wraparound screen that was the place to see anything filmed in Cinemascope or starring James Coburn. Even when the ceiling tiles were falling on patrons' heads, it had style.
It STILL features a wraparound screen (well, a deeply curved one) that is the same size. CinemaScope films were projected with a heavily-masked down screen before the remodeling (only 70mm filled the old screen). Only now do scope films fill all (or most) of the screen.

Ceiling tiles falling on audience member heads? Ouch! Those original tiles were CONCRETE. Doubtful story. If this had happened, surely it would have been covered up by now.

quote:
Gone is the exterior's Chinese red; in are ecru and electronic signage. Still, the interior is as dazzling as ever: 2,200 bright ruby seats
.
2200 seats? Not even close. I guess 1200 is more like it. The theatre, at least since the 50's, sat 1500. New rocking chairs went in with more legroom and quite a few rows were eliminated by expanding the lobby into the old back of the theatre. And the electronic signage is not on the original building, but at the new box office located on the streel level of the Hollywood & Highland complex.

quote:
There are always six movies (some shown in double-feature)

Maybe the one week she happened to attend the Fairfax.

quote:
Of the 14 screens, Nos. 1 through 4 are the largest, with good screen, sound and seat quality in all theaters.
Actually, the AMC has 5 widebody theatres, all of which at one time were THX certified and had 70mm projection (don't know current status). The other 14 theatres are pretty bad, however. Long, narrow bowling alley auditoriums with doors opening to the loud noise of the hallway.
quote:
Pacific's El Capitan, 6838 Hollywood Blvd., Hollywood

Restored several years ago to its original '40s glitz,

Oh? Actually, it went back to the original 20's "glitz". It was in the 40's when the streamline moderne look covered up the original design.
[quote]

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Mike Olpin
Chop Chop!

Posts: 1852
From: Dallas, TX
Registered: Jan 2002


 - posted 12-26-2002 09:34 PM      Profile for Mike Olpin   Email Mike Olpin   Send New Private Message       Edit/Delete Post 
More factual errors:
quote:
In the contemporary Darwinian era, the big fish eat the little fish, as when the Regal chain of theaters recently subsumed the United Artists and Edwards chains, giving Regal almost 6,000 screens nationally, and hundreds in the Southland. Paradoxically, more screens mean fewer choices,
Regal/UA/Edwards were ALL bankrupt. Regal Cinemas could not "Subsume" any other chain because they, like most chains, were in financial ruin. Phil Anchutz (I hope I spelled that right!) Bought all three companies and then MERGED them into Regal Entertainment Group.

In terms of selection, Regal has done a lot for independant film. In the last year they have shown at most of their locations:
"The Other Side of Heaven"
"Punch-Drunk Love"
"Posession"
"Auto Focus"
and "Greek Wedding" long before it achieved comercial succes.
They are currently working to book
"Antwone Fisher" and
"Chicago" to name a few.

In addition, they run nearley 40 locations that play independant & art-films on a regular basis.
Regal Independant & Alternative Film

Also, one of the Regal companies, Edwards Theatres, has contributed greatly to the industry in LA over the past 70-80 years. They built some of LAs best auditoriums.

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Paul Linfesty
Phenomenal Film Handler

Posts: 1383
From: Bakersfield, CA, USA
Registered: Nov 1999


 - posted 12-26-2002 10:21 PM      Profile for Paul Linfesty   Email Paul Linfesty   Send New Private Message       Edit/Delete Post 
quote:
Regal/UA/Edwards were ALL bankrupt. Regal Cinemas could not "Subsume" any other chain because they, like most chains, were in financial ruin. Phil Anchutz (I hope I spelled that right!) Bought all three companies and then MERGED them into Regal Entertainment Group.
Ironically, in the same issue of today's L.A. Times, there was an article in the Business section pointing that out.:

Click my ridiculously long link


Americans escaped to the movies more often this year than at any time since the Eisenhower administration, giving the nation's theater operators a much needed surge in business as they continue on the road to financial recovery.

By some estimates, admissions could climb more than 10% over last year's record levels, with folks flocking to theaters more than 1.5 billion times.

When the holiday season wraps with such major fare as "The Lord of the Rings: The Two Towers," "Chicago" and "Catch Me If You Can," attendance is expected to hit levels not seen since 1959. Back then, admissions totaled 1.488 billion.

Jack Valenti, president of the Motion Picture Assn. of America, said that although the population is larger today, this year's surge is "stunning" because of the choices technology now provides, including VCRs, cable television, satellite dishes and the Internet.

Those outlets "didn't exist 42 years ago," Valenti said. "Movies were the prime form of entertainment." He noted that 1946 was the high-water mark for moviegoing at 4 billion admissions. The low was 1971, with 820 million.

Although Hollywood has released an enticing and diverse mix of hits this year -- from the budget-straining "Spider-Man" to the low-priced "My Big Fat Greek Wedding" -- there may be an undercurrent pushing consumers into theater seats: the lingering effects of 9/11.

"The real world is probably more terrifying than Americans have ever known," said Armond Aserinsky, a Philadelphia-based clinical psychologist who uses movies as a tool to treat patients and train colleagues. "It's the same kind of desire for escape we also saw during the Depression in the '30s."

Whatever's driving the trend, no one is complaining. Studio revenues this year are expected to top $9 billion for the first time, and exhibitors are anticipating a future without the need for bankruptcy protection.

"If you're looking for a year to come out of reorganization, it doesn't get any better than this," said Larry Gerbrandt, chief content officer for Kagen World Media.

The theater business has spent 18 months trying to right itself after a multiplex building binge in the mid- to late 1990s forced a dozen movie circuits into Bankruptcy Court. This move allowed exhibitors to shed unprofitable old theaters, exit high-cost leases and get out from under heavy debt loads.

This year, the last of the bunch -- Regal Cinemas, Carmike Cinemas Inc. and Loews Cineplex -- emerged from bankruptcy protection as various investment groups bought theaters at deep discounts.

The biggest of the deals belonged to Denver-based billionaire Philip Anschutz, whose assets include Staples Center and the L.A. Kings hockey team.

He went on a buying spree that transformed the theater landscape, merging three major circuits that had filed for bankruptcy protection -- Regal, United Artists Theatre Co. and Edwards Theatre Co. A month later, he took them public. Parent company Regal Entertainment Group is now the world's largest theater chain, with more than 5,660 screens.

Exhibitors are hopeful that this and other consolidations may finally give them more clout with the Hollywood studios, possibly leading to a reduction in the "film rental" that theaters pay distributors to play their movies. The studios, which control how box office revenue is split with theaters, typically keep about 55% of the receipts today.

The surge in ticket sales also is important for exhibitors because of the vast sums moviegoers spend at concession counters.

"Not only are people buying more tickets to our movies, they're buying more popcorn, candy and sodas," said John Fithian, president of the National Assn. of Theater Owners.

Unlike having to split box office proceeds with distributors, theaters get to pocket the profits they make on food and drinks. Concession sales comprise an estimated 35% to 40% of theater profits.

Still, as Mike Campbell, chief executive of Regal's theater operations group, cautioned: "Concessions make or break us, but we wouldn't sell anything unless the film product brings customers into the theater."

Ronald Krueger II, president of St. Louis-based Wehrenberg Theatres, said business was brisk in part because of the "larger number of family-friendly films that struck a chord with audiences." Among them: the animated hits "Ice Age" and "Lilo & Stitch" and the live-action movie "Scooby-Doo."

At the same time, there were a number of successful adult-oriented art-house movies such as "My Big Fat Greek Wedding," "Y Tu Mama Tambien" and "The Good Girl."

Some exhibitors say this year's box office run also may reflect a shift by some studios to release big-title movies during months typically considered "off-season."

"There were some brave souls this year," said Raymond W. Syufy, chief executive of San Rafael, Calif.-based Century Theatres Inc., who applauded the studios for not hoarding their movies for the summer and winter holidays.

Twentieth Century Fox, for example, debuted "Ice Age" in March. Walt Disney Co. opened "Sweet Home Alabama" in September; DreamWorks and Universal Pictures released their respective pictures, "The Ring" and "Red Dragon," in October.

What's more, exhibitors suggest that the ease with which consumers can now buy tickets online or by phone probably is contributing to the spike in admissions.

Art Levitt, chief of online movie ticket seller Fandango Inc., said advanced sales for "The Two Towers" exceeded those sold by the company for the entire opening weekend of last year's "Lord of the Rings."

Although exhibitors tip their hats to distributors for providing movies people want to see, they say they also deserve some credit for the upswing by improving the moviegoing experience with updated megaplexes featuring stadium seating and state-of-the-art picture and sound presentations.

The management of Milwaukee-based Marcus Theatres Corp. goes one step further.

"We give after-movie mints.... And our ushers even clean the snow from windshields," said Bruce Olson, president of the 67-year-old chain.

Regal's Campbell pointed out that during the last four or five years, "exhibitors have invested a huge amount of capital -- as much as $4 billion or $5 billion -- in new theaters." Meanwhile, they also have jettisoned their underperforming movie houses.

Yet it's crucial, industry observers say, that the construction and refurbishing plans be executed cautiously. Despite the boost the theater business has received of late, Fithian of the exhibitors association is warning members not to repeat the mistakes of the past by embarking on another building frenzy.

"They have to be rational," he said.

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Scott Norwood
Film God

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From: Boston, MA. USA (1774.21 miles northeast of Dallas)
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 - posted 12-26-2002 10:24 PM      Profile for Scott Norwood   Author's Homepage   Email Scott Norwood   Send New Private Message       Edit/Delete Post 
Did they finally do something about the sound quality at the Chinese? As of 2000 (pre recent renovation), it was quite horrible...the only THX house that I have ever heard that was truly bad. I've heard mono presentations that were more intelligible than the film I saw at that place.

I basically liked the Egyptian when I visited, but what's up with the reverse-sloped seating for the first few rows on the main floor? And did they ever get the curtain installed and working there?

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Paul Linfesty
Phenomenal Film Handler

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From: Bakersfield, CA, USA
Registered: Nov 1999


 - posted 12-26-2002 11:06 PM      Profile for Paul Linfesty   Email Paul Linfesty   Send New Private Message       Edit/Delete Post 
quote:
And did they ever get the curtain installed and working there?
Was there SUPPOSED to be a curtain installed? I think the look of the theatre doesn't support a curtain (unless its black). Yeah, I miss a curtain, too, but I think they're going for some sort of post-tech look.

I never really was horrified by the Chinese accoustics (I know this puts me in the minority. I will agree they were rather "live.")
The sound is somewhat different then it was, and I thought it was excellent for SIGNS.

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William Hooper
Phenomenal Film Handler

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From: Mobile, AL USA
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 - posted 12-27-2002 12:21 AM      Profile for William Hooper   Author's Homepage   Email William Hooper   Send New Private Message       Edit/Delete Post 
I remember a photo of Graumann standing in front of the curtain at the Chinese. I don't know what it looks like now, but the 20s screen has certainly been replaced by a wider one at least once, & that probably altered the front end including alteration or obscuring architectural features.

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Sean McKinnon
Phenomenal Film Handler

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From: Peabody Massachusetts
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 - posted 12-27-2002 03:52 AM      Profile for Sean McKinnon   Author's Homepage   Email Sean McKinnon   Send New Private Message       Edit/Delete Post 
"The management of Milwaukee-based Marcus Theatres Corp. goes one step further.

"We give after-movie mints.... "

Copycats [Mad]

Also, Magic Johnson Theatres is operated by Loews Cineplex Entertainment

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Carl Martin
Phenomenal Film Handler

Posts: 1424
From: Oakland, CA, USA
Registered: Feb 2002


 - posted 12-27-2002 04:20 AM      Profile for Carl Martin   Author's Homepage   Email Carl Martin   Send New Private Message       Edit/Delete Post 
on the arclight:

" Management will not let you into the movie once
previews have started."

is this true? what a terrible policy. not letting people in after
the feature has started is one thing, but forcing them to watch
advertisements after paying admission is another. most trailers
are a royal pain and i usually try to avoid them whenever possible
so as not to be exposed to spoilers (including "soft" spoilers like
the "look" of the film). and those voiceovers that try to encapsulate
the film in 2 or 3 trite sentences. don't get me started.

does any other theater have such a hard-line policy?

carl

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Aldo Baez
Master Film Handler

Posts: 266
From: USA
Registered: Mar 2001


 - posted 12-27-2002 10:58 AM      Profile for Aldo Baez     Send New Private Message       Edit/Delete Post 
Yes, I bought two tickets for lotr on thurs night and they would not let us in after it had started. (They showed about 5-6 minutes of trailers and that was it.) It was mentioned when we bought our tickets online so we had nothing to complain about we should have left earlier.

As for me I have been to almost all of these theatres and almost all of them have given me a great great movie going experience. Goonies at the Rialto was sooo fun, amelie at the NuWilshire was another great experience, I often to go the el capitan for the kids movies (expensive yes but there is nothing like the kids reactions when mickey comes up and greets them), I lived about 3 blocks from the art theatre rocky horror was crazy when I went one saturday night, I am also a Cinematheque member and will be going to see Raiders Sunday night. A good list, I wonder why they even put the AMC media north 6 in there all they did was bash it?

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Paul Linfesty
Phenomenal Film Handler

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From: Bakersfield, CA, USA
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 - posted 12-27-2002 11:13 AM      Profile for Paul Linfesty   Email Paul Linfesty   Send New Private Message       Edit/Delete Post 
quote:
but the 20s screen has certainly been replaced by a wider one at least once, & that probably altered the front end including alteration or obscuring architectural features.
When the Chinese installed CinemaScope in 1953, the new screen fit comfortably onto the wide stage they had, and I believe no alterations were made (except for the very ornate speaker boxes suspended between their pillars).

The theatre's major rennovation (with removal of stage) happened with the late 50's process, Cinemiracle (Cinerama "clone"). It was then that the projection booth was moved downstairs. A flatter screen was installed after the close of Windjammer and 70mm projectors went in. Reportedly, the screen was masked down to smaller proportions when the carbon arc lamphouses were replaced by xenons. The screen size was increased again last year when the projection booth was relocated to it's original location upstairs.

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John Scott
Master Film Handler

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From: Oakdale, MN, USA
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 - posted 12-27-2002 12:04 PM      Profile for John Scott   Email John Scott   Send New Private Message       Edit/Delete Post 
Sean --

How long have you guys been doing the mints? Marcus has for over 5 years now.

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Adam Martin
I'm not even gonna point out the irony.

Posts: 3686
From: Dallas, TX
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 - posted 12-27-2002 02:33 PM      Profile for Adam Martin   Author's Homepage   Email Adam Martin       Edit/Delete Post 
Loews started doing mints back in 1993 when Jim and Barrie Lawson Loeks were running the joint.

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Lionel Fouillen
Expert Film Handler

Posts: 230
From: Belgium
Registered: Nov 2002


 - posted 12-27-2002 03:07 PM      Profile for Lionel Fouillen   Email Lionel Fouillen   Send New Private Message       Edit/Delete Post 
Paul Linfesty about the Chinese said:
quote:
The screen size was increased again last year when the projection booth was relocated to it's original location upstairs.
Wow! Is that true? How great! I was only there once in 1998 when on holiday in the US and I thought the screen was a bit small.

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