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Author
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Topic: Coke Matrix Commercials: "SPLICE HERE" frames
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Mark J. Marshall
Film God
Posts: 3188
From: New Castle, DE, USA
Registered: Aug 2002
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posted 04-17-2003 01:06 PM
Setting aside the fact that the commercial itself is pretty lame, the first frame of picture on the film is immediately preceeded by a frame with large letters saying... "\/ SPLICE HERE \/" And the last frame is immediately followed by... "/\ SPLICE HERE /\"
Now, how do you interpret this? Since everyone knows that the correct place to cut the head is a good two dozen frames before that frame, does one just assume that "SPLICE HERE" is part of the commercial?
Clearly this is just a pathetically produced piece of crap that by its design is impossible to "do right." So, how would you best compromise in a situation like this? Yes, it's just a commercial, but that's not the point. Our Movie Tickets.com trailers have giant vertical white bars running down every black frame right up till the first picture too, and it also looks like crap on the screen. Do you just cut it there and forget it? Or cut it in the right spot and leave the "SPLICE HERE" frames in place as an to Coke? Or do you cut in the right place, then somehow block or remove the "SPLICE HERE" frames?
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Thomas Procyk
Phenomenal Film Handler
Posts: 1842
From: Royal Palm Beach, FL, USA
Registered: Feb 2002
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posted 04-17-2003 07:55 PM
Looks like someone beat me to this. Our theater is running these horrible things as well, and I thought the Will Rogers ones were crap!!
Paul -- From what you said, I assume you haven't seen one of these trailers. The "SPLICE HERE" is on the absolute last frame of black before and after the image, so you would be leaving NO black at all at the beginning or end. (Not that there was enough to begin with anyway...) What's more, there IS sound present in the black area before the "SPLICE HERE" message.
And, to top it all off nice and sweet, the Scope versions of these trailers are windowboxed HORRIBLY off-center. I thought the lens was out of alignment the first time I saw this run, but looking at the film itself, the black bar on the left side is MUCH thicker than the one on the right.
All in all:
But that's what The Matrix gets for selling out to Powerade. Bastards...
=TMP=
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