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Author
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Topic: Easy Cinema at Milton Keynes UK
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David Graham Rose
Expert Film Handler
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Posts: 187
From: Cambridge, UK
Registered: Sep 2002
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posted 06-24-2003 02:44 PM
Greetings from Cambridge, UK.
Herewith a direct copy of an e-mail sent to me from my counterpart in the Department of Cinema Management, here at St. Johns, Cambridge, whom I quote with his permission.
" =============================================================== To: Prof. D.G.Rose <Davidgrahamrose@aol.com> DGR@DeptCinTechStud From: Prof. P.C.Thistleton <Peterthistleton@aol.com> PCT@DeptCinStud
Subject: Hypotheses
Graham,
My currect third year UG's were treated to a worthy lecture this morning on the economics on running a hypothetical Theatre. I presented to them 2 scenarios.
The first of these was a situation whereby the owner (who I believe formerly owned an airline) set a gross admission price which varied exponentially with the number of patrons demending tickets. In addition to this, there was no provsion for FOH sales or indeed a box office - sales being conducted electronically. As a final clause in the scenario, at any one time there were to be only 3 staff on duty - a Projection Operative, Janitor and Duty Computer Technician. Number of weekly performances over 10 screens 140.
The second scenario was thus;
A standard 10 screen theatre running a minimum of 5 performances per day in each auditorium (ca. 500 per week). Total number of staff: 32 (including 4 Projection Technicians and 4 Managers). Ticket prices range from £5.50 to £6.40 and and avarage SPC of £1.97
I then asked which of these two ventures would be most likely to succeed.
In excess of 94% of the year suggested that the latter would be the more likely to succeed.
Maybe it would be worth posing this to your Technical undergraduates in Year 3 so we can measure the true success of the hypothetical theatres.
With intentions good
Peter
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As you will have noticed I have removed the date from the forwarded e-mail, but it will come as surprise to the owners of the Easycinema that this e-mail was sent to me on April 24th 2001!!
How prophetic this series of lectures was!
I bid you good afternoon
David
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Dick Vaughan
Phenomenal Film Handler
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Posts: 1032
From: Bradford, West Yorkshire, UK
Registered: Jul 2000
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posted 05-31-2006 06:20 AM
Well Easy Cinema finally closed. To be honest I was suprised they manged to last so long . Article here on BBC online
'No frills' Easycinema shuts down Stelios Haji-Ioannou founded Easycinema three years ago The company behind the Easyjet airline has closed its "no frills" cinema because of high rent levels. Easycinema sold tickets in Milton Keynes for as little as 20p. The building has now been returned to rival chain and leaseholder Odeon.
Initially, film distributors refused to offer new films to Easycinema, claiming the pricing structure devalued them
A spokesman said Easycinema would "move away from bricks and mortar" and use its website for listings and DVD hire.
"Odeon became not only our competitors but our landlords," said James Rothnie, Easygroup's director of corporate affairs.
"Our lease ran out and with the costs we were going to incur continuing to run the cinema, we preferred to hand it back to Odeon.
"Running that cinema was a great brand-building exercise, and everyone has heard of us."
Easycinema launched three years ago as one of a number of businesses - such as car hire, bus journeys and a hotel - attempting to replicate the model of Easyjet, which started in 1995.
All promise a "no-frills" service with prices increasing as demand grows.
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