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This topic comprises 2 pages: 1 2
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Author
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Topic: Automation Lens Change
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Scott Norwood
Film God
Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99
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posted 09-01-2003 08:14 AM
I know of a couple of platter houses that can do automated lens/masking changes, although I doubt that the functionality has been used more than a couple of times. In platter houses, I think I've only seen it done once, anywhere, as a customer. Personally, I've only done it in changeover houses.
Agreed with Brad's comments that switching from flat to scope at the start of the feature looks impressive with side masking and lame with top masking. The one exception would be at the Avon, where we use top masking for scope, but show flat trailers using the 1.33 lenses (which are longer than the 1.85 lenses) and a special plate. This results in a very small 1.85 image (same height as the scope image), which then becomes wider after the changeover to scope. It's pretty clever, actually, and looks fine.
Personally, I would never go to this amount of trouble for ads. If the advertising company can't be bothered to send the correct number in the correct format, then I see no reason why an exhibitor should go to any amount of extra effort to show the ads. Any excuse to not show ads is fine by me!
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Tim Reed
Better Projection Pays
Posts: 5246
From: Northampton, PA
Registered: Sep 1999
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posted 09-01-2003 10:58 AM
When I started in this business, lens changes were a fact of life. I can remember starting the show with a 45-second reel of a merchant ad and a kiddie show announcement trailer, changing over to the scope feature. Granted, these were the days of "continuous picture service" (i.e., two projectors), but I would think with automatic lens turrets it wouldn't even be a concern.
Now, as a part-time trailer producer, I get the occasional request for scope trailers because the operator is either too lazy to cue a lens change, the theatre doesn't employ enough operators to properly cover the number of screens, or the theatre doesn't employ an operator at all. The point Brad made about the theatres being improperly designed as an excuse for never changing lenses, is a new one.
That's all well and good, but speaking from the standpoint of a producer in a specialty trailer environment, making a scope version involves shooting another negative and keeping a double-inventory. Guess at whose expense?
This is what I'm driving at: the circuits have eliminated the craft of projection. They refuse to pay what the job's worth, understaff their booths, and cut corners on design; and they expect someone else to pay for it!
I think the following speaks volumes about the current state of the business, and society. I have seen our flat trailers run in scope... ON TWO PROJECTOR SETUPS! That's just plain laziness.
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Frank Angel
Film God
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 09-01-2003 12:03 PM
I can understand that common-width happened out of pure necessity in conversions -- those single screens years ago that were tortured into multiplexes and needed to have common width setups because there was just no other way to physically do it, other than tearing down the theatre (now THERE'S a thought). But do you mean to tell me that today there are NEW builds that actually design auditoria with common-width setups ON PURPOSE? It's absurd and the architect should be banned from ever designing a theatre again. Are there really such abortions out there in any number?
At a time when it has become so glaringly apparant that exhibition is in direct competition with home theatre and needs to be bigger and BETTER, doing common-width is like a square TV screen doing letterbox for scope! HELLO....the hot thing now in home theatre is WIDE display screens. Even non-techies know what 16:9 is where it's at. Does the exhibitor think the patron who's got a 16:9 won't realize that this theatre where he's paid $10 can't even do wide screen, but is doing letterbox scope? Even in his home theatre, the flat picture is square and the scope picture is WIDER.
And yes, change-over houses do have that advantage -- we can easily do format changes. But automation can do it too -- it's jsut a matter of making it a priority. Our cartoon/attraction reel is ALWAYS 1.37, so that even if our flat feature is only 1.66, the mask and curtains STILL open wider than the trailers and of course the width change from 1.37 to scope is, well, it's practically orgasmic, and it's why scope was invented, damn it. To not comprehend how letterboxing it castrates the scope presentation....well, it's just one of the many major things that's wrong with exhibition. Certain things shouldn't be compromised no matter what the reason. Castrated Scope is one of them. If an exhibitor is doing that, then he should just get out of the business altogether and run a hot dog stand or something, although all bets are on that he will run that half-ass as well.
Frank
PS -- Steve, above the equator, turrets turn clockwise....below the equator they turn counterclock wise.
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