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This topic comprises 2 pages: 1 2
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Author
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Topic: JBL Logo Trailer
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Manny Knowles
"What are these things and WHY are they BLUE???"
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Posts: 4247
From: Bloomington, IN, USA
Registered: Feb 2002
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posted 09-24-2003 09:59 PM
Someone special was telling me about seeing a JBL trailer at a theatre in Southern California.
A JBL Logo Trailer!!??
When did this happen? And who do I have to know to get these?
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Well well well...lookee here:
JBL Press Release
LAS VEGAS, NEVADA - MARCH 5, 2002 - Theatre owners know how important quality sound is during a performance. Good sound can transport the moviegoer right into the film. With this in mind, JBL Professional has produced a visually exciting and sonically dramatic cinema trailer. In addition to letting the audience know they are listening to a JBL loudspeaker system, the trailer gives a theatre the opportunity to showcase their audio system with a brief preview of the phenomenal sound the audience is about to experience during the movie.
The 20-second trailer features a custom soundtrack created for JBL by Soundelux in Hollywood and was mixed at the Vine Street Studios. This trailer features both Dolby Digital EX and DTS soundtracks and is specifically designed to let the audience know that your theatre offers the latest in JBL Professional Cinema sound system technology. The visuals transport the theatre patron from the auditorium to behind the screen, exposing the JBL screen loudspeakers. Sound explodes from the screen into and across the auditorium through the surround loudspeakers.
The JBL trailer is now available to all theatres with a JBL sound system. For information on how to obtain the trailer, please contact Lyn Dean, Cinema Sales Representative at JBL Professional, telephone (818) 895-3406.
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Frank Angel
Film God
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Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 10-08-2003 10:37 AM
Evans, I don't know if I like that idea, at least if the theatre uses a curtain so that the audience never sees a naked screen. You know, that used to be the "mortal sin" of exhibition years ago when curtains were the hallmark of classy, first-run flagship theatres. Back then, a theatre that allowed patrons to walk in to see a screen with no picture on it was basically the earmark of a dregs-of-the-dregs grindhouse. Even the second-run neighborhood house that strived to emulate their first-run cousins would use curtains before and after their shows.
Today, of course, exhibition is about utility and assembly-line, characterless boxes with no personality, devoid of even a hint of any archetectural spark. Even in the newest first-run builds, curtains are missing.
But in my theatre where we do use curtains, I would be reluctant to distroy the illusion that there is nothing up there but the movie. Showing not only the naked screen, but the speakers behind it would be too much like a magician showing how his tricks were done. In one of the theatres where I work that doesn't have a curtain, we use fairly a elaborate changing light show that pulses to the preshow music to at least minimize the "nakedness" of the screen; in that theatre I couldn't do the speaker thing even if I wanted to because behind the screen is a wall and the speakers are in a room behind it and are simply placed in cutouts in the wall. There isn't much the audience would see except the grill on the front of three rectangles. They may not even understand that what they are seeing are speakers. And besides, the perferated screen is "theatre folk" knowledge....there are certain things that the general public need not know.
Frank
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