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Topic: Roadshow definitions
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Christian Appelt
Jedi Master Film Handler
Posts: 505
From: Frankfurt, Germany
Registered: Dec 2001
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posted 12-03-2003 06:38 PM
How would you define a roadshow presentation? I had a lengthy discussion with a friend these days, and since the roadshow presentation is an American invention, I'd like to have your opinion.
In understand that roadshow presentation means
1. Running a film exclusively and for a longer time than in standard release practice;
2. Giving special care to presentation, like having entrance music, overtures, intermission music, possible presentation in large format or special sound formats;
3. Preselling tickets for a long time, offering seat reservations in a theaterlike manner, no nonstop shows ("this is where we came in").
Are this the only criteria of roadshowing, and are there other important considerations?
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