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This topic comprises 2 pages: 1 2
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Topic: Dollar Theaters, Good idea or bad Idea.
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Tom Wienholt
Master Film Handler
Posts: 371
From: Towson, MD, USA
Registered: Dec 2002
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posted 02-08-2004 11:24 AM
My family owns and operates a very successful second run theatre in Baltimore. We charge $2.50 for all shows and consistently have a per cap of about $2.15. The theatre is very successful. Also, when it comes to the amount of time between first run and video, it is much longer than people think. We always show movies well before they make it to video. But, with a very successful movie, such a Finding Nemo, we may hold on to a film even after it goes on video and it still will draw a crowd.
Also, don't assume that all second run theatres are crap and have crappy projection. That's not true. And, by the way, the last time I checked, a large percentage of first run theatres have terrible projection and terrible employees. Don't act like first run theatres are great and second run are just shit.
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David Stambaugh
Film God
![](http://www.film-tech.com/ubbmembers/1102d.jpg)
Posts: 4021
From: Eugene, Oregon
Registered: Jan 2002
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posted 02-08-2004 08:37 PM
Cinemark's $1.50 Movies 12 seems to do very well here. Obviously I haven't done a scientific market survey, but my general impression is that a good chunk of their business is people who just flat out wouldn't pay full first-run price to see a movie, no matter what.
When Finding Nemo went subrun, they had it on 2 screens, and it did very well. And this was right around the time the DVD was out. Go figure.
They keep the place very clean -- I'll give them that. However, last time I was there, the presentation sucked. Come to think of it, the presentation there sucked 14 years ago when the place was brand new. But it's suckier now than it was then. They couldn't get a bright, steady image on the screen if their business depended on it (which apparently it doesn't). And the sound from the Peavey and UltraStereo audio equipment is weak, anemic, and totally unimpressive. (They do have DTS on 3 screens though, and they sound kind of sort of OK)
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