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This topic comprises 3 pages: 1 2 3
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Author
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Topic: Is EX dead?
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Oliver Pasch
Film Handler
Posts: 53
From: Europe
Registered: Jun 2002
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posted 04-27-2004 09:44 AM
Dear colleagues,
are you satisfied with the supply of films featuring EX (or ES) encoding? We've bought not a few systems to be able to play the films the way they are pretended to be seen - or heard - and the way audiences expect them to be, but we don't see films featuring this format - well, it's more an addition anyway - often today. Actually, the list of upcoming films is not even short, it's more or less non-existent. None of the upcoming blockbusters, such as "Troya", "Day after tomorrow" or "Van Helsing" is announced as EX, not even the third "Harry Potter", even though his predecessors have been.
Is EX dead?
Congratulations to the manufacturer, that more than 20 % of his digital format installations feature EX, but does this match that - estimated - not one percent of the films support EX?
What are the reasons for this? Do sound-engineers not like EX? I tend to say that audiences definitely do and that even the same manufacturer provides a solution for not EX-encoded soundtracks with the ProLogicIIx-technology for home-cinema-audio, enabling to play every 5.1-feature in reasonable 7.1, which doesn't sound bad or artifical at all, definitely not comparable to such bad DSP-soundfields á la "Stadium".
What do you think?
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 04-28-2004 01:01 AM
The cost of equipping an existing theater for Dolby-EX or DTS-ES is relatively small. You're out $2,000 to $3,000 for a Dolby SA-10 unit, or a DTS-ES model, or any other offering out there. Add in some extra wiring work, possibly the need for an additional amplifer or two and my guess is you may still get out under $5,000 for the upgrade.
Doesn't the Dolby CP-650 processor already have DD-EX built in?
At any rate, adding in a matrixed extended surround process is a very low cost thing when compared to other items like video projection, which costs well over $100,000 per screen.
Overall, this is just a symptom of movie studios no longer taking the commercial theatrical market seriously at all. I'm not the only one who believes movie studios are merely using the theatrical market as a rehearsal/sales-pitch for the home video release.
If most DVD driven home theater equipment had DD-EX and DTS-ES built in from the start there might have been a chance for better title support theatrically. But even still, more movies surprisingly get DD-EX treatment on DVD than they do in theatrical release. Again, the theatrical release is very often just a rehearsal for the home release. You get a decent audio mix for the commercial theater and then they pull out all the stops later for the cranked up "near field" discrete 6.1 mix.
I strongly agree that DD-EX and DTS-ES has been very poorly promoted in theatrical release. Very often, the DD-EX logo is left off of one sheet posters for films with a DD-EX mix. I have personally not seen a single one sheet at all bearing a DTS-ES logo. I've seen a few DVDs boasting about it however.
Technical info about sound and projection has disappeared from most movie theater stack ads. That leaves customers to assume every theater is equipped with digital surround sound when many still are not.
Finally, lots of movie theaters don't do much to brag about their sound and projection systems when they have any reason to brag. A few theaters still use the THX and sound format snipes on a regular basis, but those clips have disappeared from most others. You see them more often on DVD (especially that damned DTS "piano" trailer that needs to be replaced with something NEW).
In the end, DD-EX may not be dead but it is definitely comatose and on life support when it comes to the theatrical version.
Just as frustrating, DTS' new XD-10 still has no theatrical title support to take advantage of all its extra capability. I have a feeling the only way we'll hear 10 channel surround coming from this thing is when it is hooked up to a 15/70 or 8/70 special venue system. The folks running the regular commercial end of the film business seem to think straight 5.1 is "good enough" for commercial theaters.
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 04-29-2004 11:55 PM
Apparently not.
"The Punisher" is not listed on Dolby's web site as being an official EX title (Dolby's list was last updated in December of 2003). Going by that list, none of the summer's upcoming films are going to be DD-EX. Of course, that could change at the last minute. The previous holiday season saw only three DD-EX releases ("LOTR: Return of the King," "Master and Commander," "Peter Pan,").
I'm not denying the data flag's possible existence on "The Punisher" audio track. However, it does raise my suspicion someone somewhere in the film audio mastering process is just leaving a switch "on" all the time.
Title support (at least theatrically) seems pretty weak for DD-EX. There is a decent amount of support in places like India and Thailand. Overall, I'm not sure if that is enough to keep DD-EX going.
And to be quite honest, DD-EX is really an interim workaround format. It may be time for theaters to boost the number of sound channels upward for theatrical audio tracks. Of course, the movie industry will drag their heels on that while they leverage everything toward DVD release. If a next generation of surround sound is to arrive, I would predict it coming from special venue theaters. IMAX, Iwerks and other large format producers should take advantage of items like the DTS-XD10 or other types of playback technology to deliver 10 channel (or more) audio tracks.
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Oliver Pasch
Film Handler
Posts: 53
From: Europe
Registered: Jun 2002
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posted 04-30-2004 03:23 AM
quote: Bobby Henderson Of course, that could change at the last minute
You're right! "Matrix Reloaded", "Matrix Revolutions" and "Men in Black II" had been listed there for a very long time as EX, but shortly before the opening the EX-logo disappeared...
...question is, if they've ever been planned as EX or if this announcement was just to increase hardware sales.
I do not regard EX as a technical or audiophile must in theatres, actually a lot of people won't even realize that it is, the question is about marketing and dissociating a theatrical presentation from home-cinema. Once again: Pro-LogicIIx-technology enables people at home to play everything in 6. or 7.1 (or whatever, more than 5.1 in any case), why shouldn't we do so in our theatres. It should be no problem to have a IIx-Update for a CP-650-like-DSP-grave.
And finally the same company has now announced the "Plus"-technology for their format on DVDs, suggesting even higher audio quality in competing markets. I can't see from the informations that this is intended to be introduced to 35mm as well. Again: i don't believe that you will hear a difference from a let's say 24Bit/96KHZ-format theatrically as long as there's someone with loads of popcorn sitting next to you, but that's another point that might suggest that the theatrical version of films or their presentation withholds something from the audience.
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