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This topic comprises 3 pages: 1 2 3
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Topic: Do you remove the attached trailer?
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Randy Stankey
Film God
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Posts: 6539
From: Erie, Pennsylvania
Registered: Jun 99
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posted 05-19-2004 08:08 AM
I don't know if we are obliged to play the entire trailer, green band included, or not. I suspect there is such an obligation but, like many things in the movie business, people look the other way.
Now, MOST theaters don't play anything but green banded trailers. Being a small non-commercial venue, we occasionally DO play red banded trailers. I think, if you play a red band trailer, you are obliged to inform the viewing public what they are about to see. If you play a red band trailer you NEED to leave the band on.
Therefore, if you play even one red trailer you need to leave the green bands on all the other trailers too. I say if you play even an occasional red trailer you should play all your green bands.
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Frank Angel
Film God
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Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 05-19-2004 11:00 AM
We remove ALL green bands; we collect them for about a month or so, then splice them together and then run a full reel of them to get it out of everyone's system.
Hey, I hate being crewl to animals, but let me beat this poor dead horse just one last time --
Why would anyone lop off green rating bands you ask?
1) because most of them look like 6th generation garbage, 2) if you are playing 3 or 4 or 5 trailers, the rating bands are ridiculously repetitious -- one at the head of all your trailers will do what it needs to do -- inform the patrons that the FOLLOWING attractions are OK for their tender eyes. No need to say it over and over before EACH trailer.
As for the trailer(s) that come attached to the film, it all depends on your presentation format and where you are in the food chain. We are second run. Any trailer that manages to survive still attached to the body of the print is probably out of date. And in addition, we keep all coming attractions on our cartoon/attraction reel.
Our feature always opens with a curtain and curtain warmer cue, so we must move any trailer off the head of R1 and splice it into the attraction reel, otherwise the thing makes no sense. If your theatre plays everything straight -- without a curtain and curtain warmer cue, just trailers running right into the feature, then it won't matter; you can leave them attached.
On the other hand, if you have a policy like we do -- which is that we DO NOT play any trailer if we are not going to play that feature in our theatre -- then off it comes. If we are not going to play that feature, then its trailer just becomes confusing to the audience. And to take a mercenary moment, it also becomes promotion NOT for OUR theatre but it's an ad for the film company. I say, if the studio wants to advertise on my screen, it will jolly-well have to pay CASH for screen time, just like any other merchant. But, oh wait.... I forgot; we never, EVER play merchant ads or commercials....so gee, I guess they are just plumb out of luck. And sticking their commercial on the front of the print doesn't get them a free ride. They sure would scream like banshees if I decided to splice a commercial for my theatre at the head of their print before I sent it back.
And, PS, I asked this question in the other thread and never got an answer: when did running coming attractions become, not a promotion for the theatre's up-coming engagements, as it did originally -- you only played a trailer for what was going to appear on your screen -- to the situation which we seem to have now, where theatres play all kinds of trailer for titles that may never play in their house?
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