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This topic comprises 2 pages: 1 2
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Topic: Newsflash - Dolby EX and DTS-ES are the same thing!
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Mark J. Marshall
Film God
Posts: 3188
From: New Castle, DE, USA
Registered: Aug 2002
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posted 07-31-2004 07:31 PM
Steve, We're talking about sound formats used on the print. Just because Panastereo wants to decode the EX/ES matrix and call it something else, that's great. That doesn't change the format used on the print.
Brad, I agree that EX and ES are from a technological standpoint identical, however they are competing formats, and they're licensed separately. And since someone like Spielberg, who has a hard on for DTS, COULD in theory license ES on the DTS track, and then mix the track down to 5.1 for the SRD crowd and screw them out of EX, I see no problem in stating both.
If you want a sound format misunderstanding and redundancy issue to champion, how about joining me and condemning the folks who constantly type "SR/SRD." That is a CLEAR redundancy since it basically means "there is an SR track, and a Digital track with an SR backup track." But unfortunately too many people just accept that now, and I'm sure I'll get criticized for not knowing what I'm talking about. Fire away, folks... I'll just ignore you.
I fear the day when AMCs way of notating the sound tracks becomes mainstream. In an email from the corporate office, they tell us all every week that movies are "A/SR/SRD..."
But the bottom line is, I know they are the same, and yet they are different, and one does not necessarily imply the other, although usually they do at the moment. It is your site, though. So if you don't want me to correct DTS into DTS-ES when someone else has already corrected SRD into SRD-EX, then I won't do it. Your FITA forum won't be as complete and accurate as it probably should be, in my opinion, but again, it's your site, and your call.
Cheers,
Mark
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 07-31-2004 08:01 PM
Dolby•EX and DTS-ES have different logos. Well, at least DTS finally developed a logo a year or so after launching its competing format (after getting some suggestions to do so from some particular people).
But the logos mean nothing! At least they don't mean anything to the folks making the newspaper stack ads. In browsing through the latest Gemini and Wagner Zip Change catalogs, there aren't any Dolby•EX or DTS-ES logos in there that one can put on a marquee. Of course, you could call some anal-rententive graphics guy like me who could make you some for a phat phiggidy price. Brad has the only 70mm sign I've been able to make though.
With the effort in advertising these formats being absolute crap, there's little reason for commercial theaters to invest in the next big thing. Dolby•EX and DTS-ES have been failures in this regard in both the theatrical and home venues. No ad blitz to support it. Most home theater systems are still sold with 5.1 speaker packages in spite of most new receivers supporting the 6.1 formats.
For the DTS XD-10 to get anywhere two things need to happen. First, someone like Universal Pictures needs to have a real, 10 channel discrete movie. And they need to promote the shit out of that fact, just like they promoted DTS with its launch for "Jurassic Park". You need new logos, new posters, and jeez-louise -a new freaking trailer!
For now, the vast majority of people just treat all this stuff like it is the same old generic digital 5.1 thing. They don't understand it and there aren't any titles really showing off the advantages of the new stuff. [ 07-31-2004, 11:40 PM: Message edited by: Bobby Henderson ]
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