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Author
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Topic: Digital Pre-show Technology
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Gary Davidson
Expert Film Handler
Posts: 101
From: Santa Monica, CA
Registered: Jan 2004
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posted 07-31-2004 03:05 PM
I am designing an application for digital pre-show, and looking for advice.
I am designing a legitimate application that will tack on a one minute feed of third party digital content to the tail end end of a digital pre-show presentation (i.e. 2wenty, NCN’s digital pre-show, etc.). This one minute clip of content will not be transmitted along with the screen advertiser’s content, rather it will be transmitted separately via satellite, and play just prior to the trailers and feature presentation. Every time a digital pre-show plays in the theater this one minute clip will be transmitted.
If money was no object, how would you do it?
I was thinking of wiring a separate “black box” to the theater’s digital projector(s), that would route the satellite feed and “hold” it until the moment the pre-show ended. Using some sort of cueing (or automation) system, the moment the pre-show ends the one minute clip is projected.
Has anybody got any ideas on this?
[ 07-31-2004, 05:05 PM: Message edited by: Gary Davidson ]
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John Pytlak
Film God
Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000
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posted 08-01-2004 10:55 PM
There may be some intellectual property (IP) here --- be sure you are not violating it. ![[Roll Eyes]](rolleyes.gif)
http://www.kodak.com/US/en/motion/products/digital/contentManagement.jhtml?id=0.1.4.22.8&lc=en
quote:
Kodak encodes the content in the MPEG2 format (or accepts encoded content), adds the associated instructions to create a playlist, then packages and distributes everything to the designated cinema— where it’s automatically staged to the right auditorium screens, and/or to flat panels, lobby monitors, and other displays.
And, in accordance with the terms between ad suppliers and exhibitors, Kodak provides secure access to a Kodak-hosted Web site for verification that your inventory has been received—and played—according to the terms of your sales agreements.
Because the physical mastering, duplication, mailing, mounting, traying, and splicing of materials are eliminated, there are fewer chances for mistakes or the need to replace damaged material...
Now you can work with the world leader in imaging, able to prepare and distribute your inventory electronically, so you can react more rapidly to late—developing opportunities such as weekend festivals, sports competitions, or other fast-approaching local or regional events.
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