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Author
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Topic: Barbie Policy Trailers
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Randy Stankey
Film God
Posts: 6539
From: Erie, Pennsylvania
Registered: Jun 99
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posted 11-17-2004 11:25 PM
Y'Know, I'm sure they are every bit as bad as people are telling me they are. But, what the hell!
We were having one of those brainstorming sessions and were kicking out ideas. It started out with an idea on how to get people to turn off their cell phones in the theater.
We run a M$ PowerPoint-based slide show on the screen before the movie. We use it to advertise upcoming shows and on-campus events. We throw in a few videos and trivia slides to make it interesting. Because of the videos which need sound, the computer that plays back the Pwr. Pt. show is connected through the theater's sound system.
I found a nice looking JPEG picture of a cellular phone and Photoshopped in the words, "Don't forget to turn off your cell phone!", in big letters across frame. I put that as a background pic for the Pwr. Pt. slide, tossed in the sound of a cell phone ringing and made it "auto-play" when the slide came on.
So... The slide comes up. The sound, "Ring! Ring!", comes through the speakers and the screen says "Dont' forget to turn off your cell phone!" Can you believe the slide actually got applause?!
I think the key is twofold.
1) The attention getting device of the "Ring!" sound. 2) The words "Don't forget".
Everybody knows they should turn off their phones. Yes, some people DO actually, honestly forget. However, those who DON'T forget but STILL don't turn them off now know that 100 other customers will be staring directly at THEM should their phone ring in the middle of the show.
We'll see whether it has a continued effect of reminding people to turn off their phones.
So, if the Barbie trailer is THAT bad, I can plunk it on the table at our next brainstorming session and say, "Here's your trailer. You have been warned..."
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