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Author
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Topic: Teenagers don't care about blurry pictures as long as films are action packed!
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Robert Harrison
Expert Film Handler
Posts: 239
From: Harwood Heights, Illinois, USA
Registered: Jun 2005
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posted 07-24-2005 01:03 PM
Believe it or not, this is a quote from a book I am curently reading entitled "The Big Picture," which concerns the motion picture industry, including production, distribution and exhibition. This particular quote is attributed to an unnamed "multiplex owner." The thing I am not clear on (and perhaps the author doesn't know what he is talking about) is the following. The book states that since multiplexes now have one projectionist running multiple screens, occasionally an unattended projector may have a film get snagged and burnt by the projector lamp. As a preventative measure, the book claims, multiplex owners have their projectionists "slightly expand the gap between the gate that supports the film and the lamp. As a result of providing this margin of safety, flims are shown slightly out of focus."
After this statement, the above mentioned "multiplex owner's" observation about teens not caring about blurry pictures was inserted. This same mystery man went on to say that "Efficiency requires trade-offs." Then the text continued on to say that this practice also entailed leaving lamps in so long that the picture eventually dims to near darkness, all in the name of saving money.
Well, what is this "expanding the gap" crap? Has any one out there ever been "ordered" to do this? And, finally, do any of you buy this junk about having crappy presentations because of the supposed low expectations of teens?
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Kevin Wale
Expert Film Handler
Posts: 167
From: Guymon, OK USA
Registered: Aug 2003
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posted 07-24-2005 06:53 PM
When I was a teen, I definately cared about focus. I, for the most part, stopped going to movies in the old theatre here because the screen was torn and had been taped back together, there were lines all over everywhere and the sound was still mono. From what I remember, prints were taken care of but the building and screen had gone to pot.
I think the author meant just what he said... prolly adjusting the trap tension to the loosest setting, and even perhaps putting shims to pull the trap mount back. Result, floppy film through the gate and shakey and out of focus image. I'd almost bet money that is what the "multiplex owner" was describing to him and he just simplified it. All this thinking that the film would pass through the gate easier thus, suposedly, not snagging (the word that was used). I guess the owner feels that if the projectionist is not there for a brain or tail wrap, the loose gate will still allow the film to go through easier????
Why they don't just instead, inplement a walk around every 10 minutes or so policy to keep things in check is beyond me. 90% of brain wraps are due to a mishap on threadup anyway so a walk by after starting a round of shows and the guy should be able to see any mistakes he missed the first time anyway. I know my biggest mistakes are simply just walking away from the projector area too fast after starting a movie when things get rushed. Startup is more the issue for multiplexes, because of often having to get two or three movies started at 7 o'clock or whatever, than keeping a watch on things while the movies are running is.
I think the whole thing here is that people are just buying theatres but don't really know how the biz works. How could an owner than knows what he is doing justify things like that if he really knew how the stuff worked?
Just crazy. No wonder box office numbers are so far down....
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Leo Enticknap
Film God
Posts: 7474
From: Loma Linda, CA
Registered: Jul 2000
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posted 07-26-2005 05:13 PM
Unlike the book Michael savaged (I've since seen it, and would say that if anything, his review is overly complimentary!), this one doesn't claim to be primarily about the technology. According to this review (link to Washington Post review of Epstein's book by Jonathan Yardley, originally published 27 Feb 2005), it mainly deals with the changing economics and marketing practices of Hollywood in the '90s and '00s. So I guess that projection is a side-issue, and certainly not something he's likely to have researched very carefully.
So, without having read the book, I'd speculate that we have a classic case of a film writer who, to quote Dorothy Malone's character in The Big Sleep, 'affects a knowledge of antiques, but hasn't any' as far as technology is concerned. I could compile a pretty long list of books and articles that are OK, and some even quite good, until they try to make arguments based on technological issues and concepts their authors don't understand: at which point out spouts the bullcrap. The reason is that these guys all did English/history/economics/modern languages etc. etc. at college/university, and so technology to them means pressing the play button. Worrying about the shite they write too much is a quick way to an early grave, sadly. Randy's right: he probably hasn't been inside a projection booth in 20 years - if he ever has at all.
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