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This topic comprises 3 pages: 1 2 3
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Author
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Topic: Breaking Down First Run Movie
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Scott Norwood
Film God
Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99
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posted 07-13-2006 02:02 PM
I'm still baffled that people actually leave the attached trailer attached to the first reel.
Every place where I have worked has either a) inserted a policy or snipe after the attached trailer (necessitating its removal); b) run the attached trailer as part of a separate trailer reel; or c) chosen not to run the attached trailer at all. I've never worked at a place that left the attached trailer attached, and I'm at a bit of a loss to understand why anyone would. I have occasionally received second-run prints with the trailers attached, although that seems to be the exception more than the rule.
In any case, the attached trailer, if removed, does not get returned with the print. Should it be? I don't know, but I've never heard anyone complain about this.
Here's another question: for those who remove attached trailers: do you leave a frame of the MPAA rating band (if present) attached to the leader as a "reference frame"? This has the advantage of assuring the next theatre to get the print that the leader was cut in frame, but also has the disadvantage that the attached trailer, if used, will not have a second or so of black at the start and thus splicing tape would cover part of the first frame of the ratings band, which looks ugly on screen (whereas splices made on black film are far less visible).
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John Hawkinson
Film God
Posts: 2273
From: Cambridge, MA, USA
Registered: Feb 2002
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posted 07-13-2006 05:16 PM
Nathan asks, "Is it highly frowned upon to send back with out the attached trailer?"
To be explicit, no, it is not highly frowned-upon. There is no set standard, and it is the normal case that generally attached trailers are not sent back.
On the other hand, I do think that, all things being equal, it is best to send it back, for the reasons Brad gave. Second-run theatres do appreciate trailers.
Scott, I really hate it when people leave a single frame of trailer green. All too often I get prints that have such a frame and no associated trailer, and of course, they have to be cut off.
--jhawk
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Jack Ondracek
Film God
Posts: 2348
From: Port Orchard, WA, USA
Registered: Oct 2002
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posted 07-13-2006 05:41 PM
Whether it's highly frowned upon, or who might be doing the frowning, I wouldn't know. I do know that the studios send plenty of printed material out, claiming that the attached trailer constitutes part of the print and therefore is expected, by the terms of the theatre's license condition against modifying a print, to be played. As with the rest of you, I know of few, if any who don't at least insert local content in there, and there's always the question of whether the trailer is for a film that's likely to ever play at that theatre.
The other issue I'd be interested in knowing from the rest of you, is whether you leave all of the black film that follows the "included" trailer. Warners started putting an interminable delay in there a couple of years ago, and I've seen some other studios doing it this year. It's just about long enough to make you wonder if something's wrong in the booth... well, maybe not, but it seems curious to me none the less.
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Charles Greenlee
Jedi Master Film Handler
Posts: 801
From: Savannah, Ga, U.S.
Registered: Jun 2006
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posted 07-13-2006 10:45 PM
At the Carmikes, we left the attached trailer just that, attached, and our Carmike trailer and then sound format trailers came before that. The attached trailer is in ADDITION to the 4 or 5 trailer Carmike assigns to the print. Also, I'd collect the loose trailers we are done with (movies already came out), and return them with a print going back. Not company policy there, but I figured the labs could at least recycle them, and it makes our trashbags alot lighter.
At Regal, we cut the attached trailer off, and add it to the rest of the trailers, putting the Regal trailer just before the feature. The sound formats are one of the first trailers here, oddly enough, though I'd prefer to do them last. This time the trailer is already considered one of the 4 or 5 assigned previews. It's not company policy, but we never return the attached trailer. So far we don't return any of the trailers, though I'm going to start doing like I did at Carmike, and return the finished trailers with the movies.
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Frank Angel
Film God
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 07-14-2006 06:53 AM
Actually I don't think that the master contract does in fact say that attached trailer must be played. For sure it talks about playing the feature from beginning to the end, but the feature means the actual title, not necessarily all the crap they decide to attach. In fact, if they were to try to legally push that, I think a theatre would have a good chance of pushing back equally hard and even winning by asserting that it is one thing to play a trailer that the theatre is planning to book, in such a case it is to the mutual advantage of both the theatre and the studio, but when the theatre has no intention of booking a title, then the studio is essentially trying to get free advertising for their product without compensating the theatre for screen time; in fact, the studio is not just trying to get free screen time, but they are charging the theatre to run it by virtue of the rental fee. Talk about adding insult to injury.
I contend that it is even more than monetary -- it actually is detrimental to the theatre because it confuses the patrons since they will conclude, rightly so, that the picture will be playing at the theatre they are in.
If the studio wants to advertise on a theatre's screen, then the theatre should mail them whatever form they use when they sell screen time to local merchants. Throw in a cover letter saying how glad they will be to put the studio's advertisement in the rotating stock. No difference as far as I can see than any other merchant. And if they don't like the idea of paying for screen time, I have a simple, equitable solution: take a few percentage points off my rental. Why should the studio think it can get screen time on my dime? It's just arrogant....which I am sure will surprise no one.
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