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This topic comprises 3 pages: 1 2 3
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Topic: BKSTS Membership drive
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Leo Enticknap
Film God
Posts: 7474
From: Loma Linda, CA
Registered: Jul 2000
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posted 03-03-2007 12:59 PM
I let my BKSTS membership lapse, probably around 5-6 years ago now, the basic reason being that I didn't think the membership benefits justified the subscription. What it buys you is effectively a small discount on their training courses, plus the journals, plus one or two other things which are only really relevant if you live in or close to London (e.g. the members' evening events). Given that the training courses, as things stand, are not in areas that would directly benefit me, I can read the journals in the library of the university where I now work and I don't live near London, it doesn't really seem worth it.
At the moment I only belong to one professional body - AMIA. Their individual membership is a fantastic bargain. If anything, I think AMIA probably sells itself a bit short, but the individual membership rates are deliberately kept as low as possible in order to encourage people who are interested in, but not working directly in, the field, to join too. AMIA membership costs $75 (£39) a year, and includes a big discount on the conference registration, plus a journal subscription, plus one or two bits and pieces. The discount on the conference registration is almost as big as the membership fee itself, meaning that if you attend the conference, you effectively get your year's membership for free.
Membership of the BKSTS costs over double that, at £92 ($169), they don't organise a big international conference, and as far as I can see the only substantial benefit is the subscription to the two journals. Added to which, I can't really see what the difference is between full and associate membership (it's not the price, at any rate).
The BKSTS has done a lot of good work and I wish it well. Its reference library of technical publications, which is housed at the British Universities' Film and Video Council (which, as an employee of a BUFVC member institution, I had access to), was a literally invaluable research resource when I was writing my book Moving Image Technology (that wasn't a shameless plug - honest!), and I think there's scope for them to try to develop a higher profile in the area of professional standards and advocacy. For example, if a talking head 'expert' appeared on the BBC news with a soundbite every time there was a media technology-related story in the headlines, they'd get both exposure and kudos.
But with individual subscriptions at that level, I'm not surprised that they're struggling to recruit members. One possibility might be to introduce institutional as well as individual memberships, or to try and negotiate deals with big employers (e.g. cinema chains) to sell bulk memberships for staff. One advantage of this approach is that the workload is lower than trying to recruit lots more individual members.
The bottom line? If the subscription was in the ballpark of £50 and they did stuff north of the M25, I'd rejoin like a shot.
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Brian Guckian
Jedi Master Film Handler
Posts: 594
From: Dublin, Ireland
Registered: Apr 2003
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posted 03-04-2007 02:56 PM
Whilst it's understandable to join professional organisations with a view to seeing what might be available to members, there is another approach, which is to consider what one might bring to such organisations as a member.
In other words, an active approach, rather than a passive one. Within that, the value of membership fees are then measured against how these structures facilitate people to develop their skills, learn more and make their own contributions to furthering the art and craft of, in this case, motion picture presentation.
I have to say that measured in those terms, membership of organisations such as the BKSTS and the SMPTE provide extremely good value IMHO.
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Leo Enticknap
Film God
Posts: 7474
From: Loma Linda, CA
Registered: Jul 2000
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posted 03-04-2007 03:15 PM
Agreed to an extent. All these professional bodies depend on voluntary work for their existence. Their members are motivated to do the voluntary work for a number of reasons, the main ones being (i) being altruistically motivated to make a contribution to the profession or field, or (ii) career advancement - wanting something to stick on their CV. There are also members who don't join because they want to make an active contribution per se (iii), but because the material benefits of membership represent good value for money.
Probably around 80% of the AMIA membership join because of (iii) - i.e. they don't get involved in committees and interest groups, or speak on panels at the conference or write in the journals. Stick the membership subscriptions up too far, and you're going to lose these people. This will also act as a disincentive for (i) and (ii) - having to pay for the privilege of doing the voluntary work, especially for younger professionals on lower salaries.
I agree with you that the goal of any professional body should always be to increase the ratio of (i)s and (ii)s to (iii)s. But if you push the membership subscriptions up beyond a certain point, you're going to start eroding your core revenue stream, i.e. the non-engaged members who work out that the benefits are worth the dues. At the moment, individual membership of the BKSTS costs roughly double that of membership of a comparable professional body. I'd therefore speculate that this is putting a significant number of potential members off.
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