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Author Topic: Dolby debuts new trailer on YouTube Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 03-29-2007 06:03 PM                        I guess this was originally posted in December but I read about it in this month's Boxoffice. Dolby's new "CITY" trailer If you look at the related links, there are two "work in progress" versions. I thought about posting this in the random video links thread, but thought it deserved its own thread.  |  IP: Logged Mark Strube Master Film Handler Posts: 322 From: Milwaukee, WI, United States Registered: Feb 2007 posted 03-29-2007 06:12 PM                        I first saw this played before Bridge To Terabithia at the Star Cinema in Johnson Creek, WI... on their large THX certified screen. It's a pretty cool trailer, I actually emailed Dolby on the small chance there was a way to get this on DVD... no reply of course.  |  IP: Logged Joe Redifer You need a beating today Posts: 12859 From: Denver, Colorado Registered: May 99 posted 03-29-2007 07:29 PM                        I don't think by the time we have flying cars that we'll still be using ol' crappy AC3. Instead we'll have something from the future, like Dolby Troo HD.  |  IP: Logged Jeremy Weigel Phenomenal Film Handler Posts: 1062 From: Edmond, OK, USA Registered: Mar 2007 posted 03-29-2007 09:50 PM                     Good. Now maybe I can finally get rid of Curious George.  |  IP: Logged Mike Olpin Chop Chop! Posts: 1852 From: Dallas, TX Registered: Jan 2002 posted 03-29-2007 11:52 PM                     Original City represent.  |  IP: Logged Frank Dubrois Jedi Master Film Handler Posts: 896 From: Cleveland, OH Registered: Mar 2005 posted 03-30-2007 01:57 AM                    Well, its better than DTS's new trailer...if that says much.  |  IP: Logged Claude S. Ayakawa Film God Posts: 2738 From: Waipahu, Hawaii, USA Registered: Aug 2002 posted 03-30-2007 05:22 AM                        I have always enjoyed all of Dolby's trailers but none of Honolulu's theatres play them anymore. Where has showmanship gone? -Claude  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 03-30-2007 10:33 AM                     That new city trailer is pretty decent, at least in terms of the treatment of the futuristic CGI city. However, I think the treatment of the Dolby Digital logo is rather weak. The original City trailer did more to pump up the brand. Out of all those sound format trailers, Cimarron and Grand (trailers for THX) are my favorites. Their visuals were great (not to mention outstanding audio) and the logos were treated in a very dynamic fashion. I think THX should get those snipes drafted over to 2K JPEG2000 for digital projection use, if they have not done so already. Sure, those trailers are old, but they're classic. They work. Many of the new ones for various formats just don't have the audio/visual punch of those clips. Like others have mentioned, it's exceedingly rare for theaters to play a Dolby Digital trailer before a movie. The only theater in this part of the country that plays them on a regular basis is the Harkins Bricktown 16 in downtown Oklahoma City. Every time I've visited the Cine Capris they've played the Dolby Aurora trailer. A Harkins Cine Carpis house in Denver that Joe R. and I visited last fall played the DD Stomp trailer -without the digital audio engaged. What I think has been VERY ODD is how hardly any DVD movies have featured Dolby Digital trailers on them. It's especially odd when you consider Dolby has made quite a few different DD trailers. We got burned out on the mere two DTS trailers that have shown up on hundreds of DVDs. I think I've seen DD trailers show up on only a handful of discs. There's one on the T2: Ultimate Edition DVD. I think there's one on Akira. Wasn't there a Curious George-themed DD trailer on the DVD for Madagascar? As ubiquitous as Dolby Digital has become it would seem like we would have seen a lot more of those various trailers on DVD releases. As more theaters convert over to digital cinema systems, items like Dolby Digital trailers are going to become less and less relevant. There may not be any fancy name one can attach to 24-bit 5.1 channel uncompressed LPCM, but I'll take it over a 320kb/s lossy DD 5.1 track any day. With that stated, it seems like Dolby and DTS are both just going to have to start coming up with sound format trailers that may only be viewed in home theater settings and in relation to exclusive home audio formats like Dolby Digital Plus, Dolby TrueHD and DTS-HD. If THX can get their marketing act together, they can at least keep some level of prominence as theaters embrace all digital gear. The Texas Instruments' DLP "explosion" trailer and Christie's digital projection trailer are both pretty cool, but they still don't give me that awesome chill I get from the THX Cimmaron clip.  |  IP: Logged Lyle Romer Phenomenal Film Handler Posts: 1400 From: Davie, FL, USA Registered: May 2002 posted 03-30-2007 10:43 AM                     To Bobby's point I wonder if with Digital Cinema gaining a foothold if THX or another "sound system" will get a foothold again. Since all theaters will be uncompressed digital sound, you'd think there'd be an opportunity for something to market. How about BMSS (Brad Miller Super Sound)?  |  IP: Logged Scott Norwood Film God Posts: 8146 From: Boston, MA. USA (1774.21 miles northeast of Dallas) Registered: Jun 99 posted 03-30-2007 10:47 AM                        I bet it sounds really good on THX certified computer speakers.  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 03-30-2007 11:00 AM                     quote: Lyle Romer To Bobby's point I wonder if with Digital Cinema gaining a foothold if THX or another "sound system" will get a foothold again. Since all theaters will be uncompressed digital sound, you'd think there'd be an opportunity for something to market. THX is not a sound encoding and compression format like Dolby Digital or DTS. The certification program mandates a certain level of quality for hardware used in the booth rack and mandates a lot of audio design criteria for the auditoriums. With that being noted, THX has every bit as much relevance in digital cinema equipped theaters as it did in film based theaters. In fact, the higher quality audio tracks offered by digital cinema makes it even more crucial for the movie theater to be using good hardware and auditorium design.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 03-30-2007 03:14 PM                        quote: Bobby Henderson it's exceedingly rare for theaters to play a Dolby Digital trailer before a movie. Not around here. We play the Dolby trailer on 100% of our shows, even the kiddie matinees. With lots of movies, it's the only chance to really "show off" the sound system.  |  IP: Logged Mark Strube Master Film Handler Posts: 322 From: Milwaukee, WI, United States Registered: Feb 2007 posted 03-30-2007 05:07 PM                        quote: Bobby Henderson There may not be any fancy name one can attach to 24-bit 5.1 channel uncompressed LPCM, but I'll take it over a 320kb/s lossy DD 5.1 track any day. Is 320kb/s technically the bitrate it's at on the film?  |  IP: Logged Chad M Calpito Master Film Handler Posts: 435 From: San Diego, CA Registered: Apr 2006 posted 03-30-2007 05:35 PM                        That was a pretty cool trailer. Thanks for the link!  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 03-30-2007 05:57 PM                     quote: Mark Strube Is 320kb/s technically the bitrate it's at on the film? Yes. The 5.1 audio track in theatrical Dolby Digital is encoded at 320kb/s. FWIW, the data on the film strip has a total of around 550 kilobits per second available. That extra data is used for error correction and data redundancy. FYI, DD 5.1 on DVD typically runs at 448kb/s or sometimes 384kb/s. It can run at higher rates on HD-DVD and Blu-Ray, sometimes at the 640kb/s maximum rate. Dolby Digital Plus allows higher bit rates and more discrete channels of audio. Dolby TrueHD is a lossless compressed format that runs at even higher data bandwidths.  |  IP: Logged

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