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Topic: THX returns to Cinemark > OT Speaker Cables
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Darryl Spicer
Film God
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Posts: 3250
From: Lexington, KY, USA
Registered: Dec 2000
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posted 03-28-2008 03:20 AM
Digital Cinema Buyers Guide
THX Certification Expands to More Than 500 Cinemark Theatres Screens in U.S. March 11, 2008
Source: THX
THX Ltd. and Cinemark Holdings, Inc. today announced that Cinemark Theatres will add more than 200 THX Certified screens domestically, bringing the total number of Cinemark screens with THX certification to more than 500. Cinemark will be rolling out the THX certification program in major metropolitan areas across the United States, including Los Angeles, San Francisco and Denver.
"Cinemark and THX share a common vision of driving advancements in film exhibition. THX has a strong association with great movie experiences, and is instantly recognized by movie audiences around the world for sound and image excellence," said Tim Warner, President of Cinemark Holdings. "By extending THX certification to more than 500 of our theatres, it further communicates our commitment to delivering the best movie-going experience to our customers."
THX Certified cinemas are precisely engineered to meet THX requirements for sound and visual quality, focusing on surround sound and acoustic performance and projection technology. THX gets involved early in the design process, working with cinema architects and builders to ensure sound effects, music and dialogue can be accurately distributed throughout the cinema auditorium, and background noise from other cinemas, parking lots and lobby concessions do not distract from the feature presentation.
"With nearly 25 years of experience in cinema design and certification, THX has mastered the art of presenting high impact experiences in movie theaters," said Robert Hewitt, vice president of sales at THX. "THX has shared a long and successful partnership with Cinemark Theatres, having teamed with them to create some of the nation's premiere cinema venues, and we are thrilled to extend this relationship to more and more movie-goers around the country."
Moviegoers recognize the difference THX brings to the cinema experience. A recent Nielsen NRG study revealed that U.S. moviegoers associated THX with the best sound systems, excellent picture quality, the most advanced technologies and a more exciting movie-going experience. [ 04-20-2008, 06:25 PM: Message edited by: Adam Martin ]
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John Walsh
Film God
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Posts: 2490
From: Connecticut, USA, Earth, Milky Way
Registered: Oct 1999
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posted 03-28-2008 06:28 PM
One good thing that can't be 'taken away' is when an auditorium is designed with THX, there's a baffle wall, (or bafflette) good basic auditorium design, isolation between auditoriums, proper amp wattage, speaker dispersion, etc., etc. So even if a chain decides to stop paying the licensing fee and THX pulls the crossover, they are still left with a pretty good sounding auditorium. OTOH, I never saw THX take the same amount of interest in the picture quality.
I don't think THX makes the crossover/monitor anymore. Last I heard they were just telling people to buy a DCM.
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