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Author
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Topic: Lower trailers (Sound)
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Frank Angel
Film God
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 05-22-2008 08:00 PM
Is this damn problem STILL unresolved? They haven't wised up enough to fix it yet? And by fixing it, I don't mean fixing it in the booth by consciencious projectionists who jump through techno-hoops to thwart badly recorded tracks, but by the studios themselves? Wasn't there even an SMPTE committee something like 10 freakin years ago trying to deal with this issue?
After all this time, how is it possible that the studios are still putting out trailers with louder than reference sound? Haven't they figured it out yet that the theatres just turn them down anyway?
As Brad says, play them in analog MONO; or just junk them as defective. If enough theatres request replacements for "defective" trailers, sooner or later the studios will realize, if they don't fix this problem, then they don't get their trailers played at all -- NO MORE FREE ADVERTISING! Maybe THAT will make them sit up and take notice. And how will you determin if you have a trailer has a "defective" soundtrack recorded above reference? Simple; when the first patron gets annoyed enough to get his butt out of the seat to come out to complain, THAT trailer is, de facto, defective and immediately gets pulled.
Besides, where this idea come from anyway that annoyingly loud trailers will somehow be more persuasive to customers to get them to come to see a film? Did they ever consider that the patron who has to hold his ears during the trailer might be inclined to associate HATE with that movie title rather than a desire to see it and he might actually be thinking, "No way in hell I am going to spend money to be deafened by this movie."? Even the PREMISE of loud trailers is totally assinine and could only have been thought up studio and marketing execs who have been crazed by shooting up all that botox into their foreheads which obviously has migrated to their already deficient brain pans. Where oh where is NATO in all this?
PS -- Are the trailers that come with the digital prints just as overly loud? Can their soundtracks be easily lowered in the server when the movie is digitally assembled, or is this problem only film-based?
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Jaime Tuzzio
Film Handler
Posts: 50
From: Salem, OR, USA
Registered: Apr 2008
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posted 05-23-2008 03:54 AM
quote: Frank Angel PS -- Are the trailers that come with the digital prints just as overly loud? Can their soundtracks be easily lowered in the server when the movie is digitally assembled, or is this problem only film-based?
While I don't have an answer for your second question, as far as the first: Now that you mention it, I ran digital prints for almost a year, screening the vast majority of them, and I don't recall the trailers being any louder than the feature. Hannah Montana, however, was much louder than the trailers, but that could have been my inability to withstand thousands upon thousands of pre-teen girls screaming. In surround.
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