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This topic comprises 2 pages: 1 2
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Author
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Topic: What is up with all of these sound level notices lately?
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Randy Stankey
Film God
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Posts: 6539
From: Erie, Pennsylvania
Registered: Jun 99
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posted 06-08-2009 11:07 AM
Y'See... This is where digital presentation fits perfectly into the movie theater: Trailers, previews and advertisements.
The film program on the platter (reel) should contain only the feature and the opening policy/introdution trailer. ("And now! Your Feature Presentation! Brought to you by Googolplex Cinemas!")
All of the other junk... Advertisements, public service announcements, movie previews, etc., should be on digital medium, projected from a video projector.
It is the ads which change frequently... On a weekly or even daily basis. Heck! With all the new on-line ticketing systems being deployed these days, marketing data gleaned from all the users' on-line demographic profile, the ads could change automagically. Many theaters already have their on screen ads being served out from a central location and updated electronically. There's no reason ads can't change on a show-by-show basis, depending on the demographics of the audience present for a given show.
This can all be done with equipment that exists today. The hardware, software and network infrastructure are mostly in place, already. There is no need to develop newfangled junk to project movies digitally. We already have everything we need.
And, as such, projecting ads digitally:
1) Takes care of the bitch work that most people complain about doing. What most people don't like about working with film is changing out trailers and ads. (I know I don't!) People throw the baby out with the bath water because of it.
2) The problem with varying and often LOUD trailer volumes could be solved because the volume of the video player can be controlled separately from the movie. Automatic volume limiting/normalization can be done by the video player.
Digital projection does have a place in the theater if only people would quit fussing around and take a look at what's available to them instead of trying to push bad products on an unsuspecting population... in an economy where people aren't spending money for things like movies the way they used to.
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