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This topic comprises 3 pages: 1 2 3
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Author
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Topic: Screenvision is horrible.
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Joe Redifer
You need a beating today
Posts: 12859
From: Denver, Colorado
Registered: May 99
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posted 08-04-2009 07:08 PM
If you use Screenvision for your in-theater advertising, switch to someone else... anyone else. They suck! If you want to advertise in a theater, do NOT do it through Screenvision or your ad will look like ass!
-They do not care if the image is super dim, they do not send brighter bulbs for bigger screens if you are using slide projectors.
-Their slide projectors break down ALL the time (a slide projector lasting more than 3 weeks is very rare).
-Their ads are printed on the super-cheap AGFA film stock which is really tacky and stiff. Anyone who has worked or dealt with AGFA stock anywhere at any time in the entire history of mankind knows of its shittiness... except Screenvision. The reason Screenvision uses it is because it is cheap and they don't care that it affects the quality of the ads themselves. Screenvision's motto is "Cheaper is always better".
-Their rolling stock bounces all over the screen due to extremely unsteady printing which is only exacerbated by the horrible AGFA film stock.
-There is a ton of negative dirt and other artifacts printed on to the ads which will make your presentation seem like it is much worse than it is. Your audience will think you are completely incompetent.
-The ads which are printed in Dolby Digital cut out before the ad actually ends, forcing an unnecessary reversion to analog and back.
-Ads are sometimes not complete, they will fade out before it ends (printing error).
-Ads are sometimes labeled with the incorrect aspect ratio (Flat, Scope). You thought you had enough Scope ads to go on all of your scope films? Think again!
-The heads are sometimes printed as brown instead of black. You must leave most of the head on if you don't wish to cut out the opening sound. Looks awful onscreen.
I don't know anything about their digital ads, but I assume they are horrible if everything else is any indication. Everyone else besides my theater uses NCN or whatever it is called. I can see why, though I have never been impressed by any TV commercials in a theater since it is pretty tacky. Sometimes I feel like I'm working at a TV station instead of a theater.
All in all, Screenvision is extremely unprofessional in the way they produce their onscreen advertising materials. They might almost be acceptable for dollar theaters, but then again maybe not. If you value quality but still need the ad revenue to stay afloat financially, stay far away from Screenvision!
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Scott Norwood
Film God
Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99
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posted 08-04-2009 07:51 PM
I'm sorry, but this is a hot-button issue with me. If all the theatres that show slide ads, show film ads, put on crappy shows, mistreat their customers, and generally do more harm than good to the industry were to close tomorrow, the remaining exhibitors (i.e. the ones who actually care about quality) would be better off.
Do it right or get out of the business. If you need screen advertising to survive, then you are doing something wrong. I'm dead serious about that.
Exception: I have no trouble with trailers and concession promotions, or even with "rent our theatre" snipes. Those all relate to movies and promote filmgoing. It's the advertising from outside companies/organizations (car ads, join-the-army/navy/marines ads, toy ads, etc.) that I despise.
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Aaron Mehocic
Jedi Master Film Handler
Posts: 804
From: New Castle, PA, USA
Registered: Jun 99
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posted 08-05-2009 12:26 PM
Some good and bad points all around.
quote: Scott Norwood
Do it right or get out of the business. If you need screen advertising to survive, then you are doing something wrong. I'm dead serious about that.
I agree with the premise of this statement, but I also get the impression from Scott that any theater using screen advertising is unable to survive given what was said earlier in that same post:
quote: Scott Norwood
If all the theatres that show slide ads, show film ads, put on crappy shows, mistreat their customers, and generally do more harm than good to the industry were to close tomorrow, the remaining exhibitors (i.e. the ones who actually care about quality) would be better off.
We use both independent pre-show digital advertising and Screenvision rolling stock. Understandably there are, on rare occasions, complaints from customers that they did not pay for advertising when they purchased their ticket. I'd like to think, however, that our ads are coordinated into specific sets based on rating and look as good as can be expected on the screen. Moreover, I'd also like to report that, although we are a part of the Screenvision network, we do not rely on the quarterly checks to get by.
quote: Geena Phillips
Our current PG13 and R packages have over EIGHT minutes of Screenvision ads, all of which have to be assembled by us.
This is bothersome, and here is where Screenvision drops the ball big time. Our nine screen theater is in the Pittsburgh market in which 4:15 of total screen time has been agreed upon for any ad set regardless of rating. This seven, eight or even nine minute ad set crap is absolutely ridiculous! Occasionally we will get a fax from Screenvision acknowledging the run over and promising additional compensation, but those quit coming months ago, particularly concerning PG-13 and R-rated features.
quote: Joe Redifer
I'm not even scheduled with enough hours to deal with it all.
Me too, and until last May, I was responsible for coordinating the ad placements at three theaters. Maintenance went to hell, the booths were filthy, and it would take an average of four hours at the end of the campaigns just to fill out the bullshit affidavits. Half the time Screenvision wouldn't even send all of them. Hardly a set went by in which my district manager wasn't e-mailing New York for missing campaigns.
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