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This topic comprises 3 pages: 1 2 3
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Author
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Topic: AMC Prime vs ETX
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Jason McMillan
Film Handler
Posts: 68
From: Houston, TX, USA
Registered: Dec 2009
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posted 04-17-2014 01:30 PM
I did some digging around on here and I couldn't rightly find anything that seemed to address my curiosity, so if this is a repeat subject, I apologize in advance..
The closest AMC Theatre to me is AMC Willowbrook 24. Their website is advertising that they have "Prime" and "ETX". It clearly lists separate showtimes for each branding, and a price difference between the two. I happened to be at the theatre last night for another screening and poked my head into the auditorium labeled "Prime". I looked around, and saw no auditoriums labeled "ETX".
Yes, the Prime auditorium has the recliners, and the sound system (though it was dark and I didnt get a great look at the speaker configuration to tell you if it was Atmos or not), and the dual projectors for 3D Captain America... but what confused me is that this location states they have certain showtimes for "Prime" and certain showtimes for "ETX"... but I didn't see two auditoriums that had been converted..
So my question is this.. is "AMC Prime" just their "ETX" auditoriums, with recliners? Granted, it was dark when I popped my head in so I couldnt quite see all the way up and I couldn't tell if the entire auditorium labeled prime was all recliners or not..
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 04-17-2014 11:06 PM
I don't really see this whole trend of "Prime" replacing "ETX."
There has perhaps been a couple ETX screens converted to Prime. Maybe?
When I visit the AMC web site the numbers of ETX screens still look pretty much the same, except for a couple of screens. There's only a dozen ETX screens. There's only 6 Prime screens. Last year there was only 3 of them. Either way it's not all that big a deal.
The Houston market has 2 of those Prime screens. I do think it's kind of cool Prime screens sport THX certification and Dolby Atmos capability. But AMC needs to install more of those damned things. Santikos has 4 Atmos equipped screens at one theater in Houston and 2 at another.
I suppose I might get a little more excited about Prime if AMC started doing Prime auditoriums in a lot more theater locations than only a measly 6 of them. They have fucking 130+ IMAX branded theaters. The ETX and Prime labeled screens seem like a footnote compared to those numbers, even though the sound systems are a hell of a lot better.
I'm not a big fan of AMC theaters in general, but if they step up their game a lot by way of putting in more THX certified theaters and Dolby Atmos sound systems that might apply more pressure to the theaters I actually like.
Like what the fuck is going on with Warren Theaters? I mean they're traditionally one of the biggest supporters of the Dolby brand name. They do Dolby 3D, Dolby 7.1, have Dolby Digital Cinema oriented servers, etc. Not to mention all their regular, non-IMAX branded theaters are THX certified. Unfortunately, to this date, NONE of their theaters are equipped with Dolby Atmos.
I wrote the Warren folks not long ago, telling them the last few movies I've watched at commercial theaters were at the rival Harkins location in Bricktown all because it had Dolby Atmos and their theater in Moore did not. I'm not going to mess with the Moore Warren Theater until they get Atmos in there.
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Buck Wilson
Jedi Master Film Handler
Posts: 894
From: St. Joseph MO, USA
Registered: Sep 2010
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posted 04-18-2014 12:19 AM
For here, full price Prime(3D, Atmos, Prime house): $15.75, lowest adult price: $10.50(same specs, different showtime)
WTF? On Monday, a separate ETX house/feature is listed. $8.50. 3D, Atmos. I know for a fact that the existing ETX got turned to a Prime, did they have another ETX that they didn't touch? I don't know. Worth investigating I suppose. There's no ETX listed showtimes through the weekend.
Imax full price: $14.75 lowest adult price: $9.50
Man, I'm in the business and get confused with their showtimes/price structure. I can only imagine a standard patron.
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