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Author Topic: Delayed home video rental dates
Claude S. Ayakawa
Film God

Posts: 2738
From: Waipahu, Hawaii, USA
Registered: Aug 2002


 - posted 08-03-2009 02:51 PM      Profile for Claude S. Ayakawa   Author's Homepage   Email Claude S. Ayakawa   Send New Private Message       Edit/Delete Post 
Paramount Home Video announced they will release rental copies of DANCE FLICK about three weeks after it is released on Blu Ray and DVDs are introduced to stores. I guess it it an experiment by Paramount . If such a new policy is ever implemented, it wlll make no difference to me and I doubt it will to others because I know what I want to buy and rent before any new titles are released. I guess it is Paramount's intention to encourage purchase rather than rental. If I could wait three months or so after a movie completes it's theatrical engagement to rent the movie on Blu Ray or DVD, an extra three weeks will make no difference to me.

-Claude

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John Wilson
Film God

Posts: 5438
From: Sydney, Australia.
Registered: Dec 1999


 - posted 08-03-2009 07:03 PM      Profile for John Wilson   Email John Wilson   Send New Private Message       Edit/Delete Post 
So you're the one hanging out for 'Dance Flick'! [Wink]

Paramount should just deliver it to you directly and save making all those other copies.

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Claude S. Ayakawa
Film God

Posts: 2738
From: Waipahu, Hawaii, USA
Registered: Aug 2002


 - posted 08-03-2009 08:26 PM      Profile for Claude S. Ayakawa   Author's Homepage   Email Claude S. Ayakawa   Send New Private Message       Edit/Delete Post 
Never heard of the movie, John [Smile] I can understand Paramount doing this in November for the new STAR TRECK movie when there will be great demand for it but what is the big deal with DANCE FLICK?

-Claude

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Bill Gabel
Film God

Posts: 3873
From: Technicolor / Postworks NY, USA
Registered: Jan 2002


 - posted 08-04-2009 09:19 AM      Profile for Bill Gabel   Email Bill Gabel   Send New Private Message       Edit/Delete Post 
Claude, They are just testing the water. To see if it works before they use it on a Big title. [thumbsup]

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 08-04-2009 11:57 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
I can see that working. This way PAR sells more titles and gives less $ to the rental business which they don't get a piece of.

Here is the dialogue that will play out in stores everywhere:

Customer: I want to rent Dance Flick.

Clerk: Sorry, that title is "purchase only" for three more weeks.

Customer's teenage kid: But MOM, I want to see it NOW!!!!

Customer: Oh fine, we'll just buy it.

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Lyle Romer
Phenomenal Film Handler

Posts: 1400
From: Davie, FL, USA
Registered: May 2002


 - posted 08-04-2009 12:07 PM      Profile for Lyle Romer   Email Lyle Romer   Send New Private Message       Edit/Delete Post 
I think this is probably due to the fact that DVD/Blu-ray purchases are beginning to decline and rentals beginning to increase as a percentage of total. I think people are finally realizing (like they did after the buy every movie on VHS and build a library craze) that there is no need to purchase most movies on Blu-Ray or DVD since you're only going to watch them once and never pull them off the shelf again.

I guess paramount is determining if they can reverse the trend.

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Joe Tommassello
Jedi Master Film Handler

Posts: 547
From: Coatesville, PA, USA
Registered: Jan 2008


 - posted 08-04-2009 03:20 PM      Profile for Joe Tommassello   Email Joe Tommassello       Edit/Delete Post 
Actually you got it backwards. The rental DVDs come out FIRST and the sell through later!!!!

They are not trying to reverse the trend. They know that won't happen. They are trying to establish a model to get more income from the home video rental market. This is the direction I predicted things would go back in the "Fox to issue rental DVDs sans bonus material" topic. Look at this from Video Business (link to entire article at bottom of post):

One potential downside for rentailers is their cost to purchase the Sept. 8 DVD carries about a $4 premium over typical standard DVD orders. In an additional wrinkle, rentailers say that in order to revenue share the Sept. 8 Dance Flick, they must agree to hold off selling the copies as previously viewed for a substantial amount of time—well after the DVD version rolls out for sale.

Now it's only $4 and on a nothing title. But I told you all this is the direction the studios would try to go. Soon it will be a big title...probably early next year. I didn't know the retailers were revenue sharing though I should have assumed it due to the low cost of DVD compared to the old VHS rental model. So they pay $4 more and still have to share revenue? Or is it one or the other? In any case I knew the studios would find a way to try squeezing more money out of the rental market!

Video Business Article

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Mike Frese
Master Film Handler

Posts: 465
From: Holts Summit, MO
Registered: Jun 2007


 - posted 08-04-2009 11:32 PM      Profile for Mike Frese   Author's Homepage   Email Mike Frese   Send New Private Message       Edit/Delete Post 
Hey Joe,

I also own video stores as well as operate a movie theater. Dance Flick (and Summit will do the same with Brothers Bloom and other titles) will be available to video stores by one of two methods (which is normal): 1) through traditional distribution at a cost of aprrox. $23 vs aprox $19 normally (yes Wal-Mart & Bets Buy are cheaper on the "A" titles which is where I get most of my copies) or 2) Revenue Share through Rentrak PPT division.

Method 1 contains all First Sale Doctrine rights which means you can sell it at any time. Method 2 does contain the restriction on selling copies until after the title is available for retail.

BTW Blu-Ray copies will be available the same time as rental.

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Joe Tommassello
Jedi Master Film Handler

Posts: 547
From: Coatesville, PA, USA
Registered: Jan 2008


 - posted 08-05-2009 01:55 PM      Profile for Joe Tommassello   Email Joe Tommassello       Edit/Delete Post 
Rentrak - there's a word I haven't heard in a lot of years.

So, Mike, presumably you will be forced to buy your DVD rental copies of "Dance Flick" at the $23 price (and agree to not sell used copies till "well after the dvd version comes out") or wait until the DVD sell-through versions come out at retail four to eight weeks later and buy them without restriction from a retailer. Am I reading that right?

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Mike Frese
Master Film Handler

Posts: 465
From: Holts Summit, MO
Registered: Jun 2007


 - posted 08-06-2009 05:08 PM      Profile for Mike Frese   Author's Homepage   Email Mike Frese   Send New Private Message       Edit/Delete Post 
Joe,

If I buy them from distribution for that price I get all First Sale Doctrine rights. So I could sell them at any time. Now since I paid so much for my copies, it is unlikely that I will sell them for 30 days or longer b/c I would have to get $20 or so to make it worth my while.

You will not see too many copies up for sale before the retail date except a few on Ebay. The chains like to revenue share. When they have to purchase outright they have shown a tendency to buy light and therefore not have many to sell. Amazon will likely not have a listing up for it (for the used dealers) as they will be pressured by Paramount to not have listing for it. So the last place will be Ebay.

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Chris Hipp
Phenomenal Film Handler

Posts: 1462
From: Mesquite, Tx (east of Dallas)
Registered: Jul 2003


 - posted 08-06-2009 05:20 PM      Profile for Chris Hipp   Email Chris Hipp   Send New Private Message       Edit/Delete Post 
I read an article earlier today about how FOX wants to make it so REDBOX can't carry their DVDs until 30 or 45 days after the release date. I can understand the logic behind wanting to do that, I just wonder if it would be effective.

Take me for example, if I go to the redbox machine as I am leaving the store to see if it has a movie, and it isn't there (which is pretty common) I don't rush back into the store to spend $20 to buy the movie so I can watch it one time.

The question is, are people who have grown accustom to being able to rent a movie for $1 actually going to pay full retail to see the movie, or just wait until they can see it for $1? I don't think it is the same as the difference between seeing a movie in a first run theater vs a dollar house. At the first run you 'usually' get a better picture, sound and more comfortable chairs, so you pay a little more and get a little more. A dvd is the same either way.

I haven't bought a DVD in about three years. I used to buy them from the $5 bin at walmart because it was cheaper than renting from Blockbuster, then I started doing netflix, then they vending machines came out and I realized I could watch the same number of movies for less than netflix (I had a tendency to not mail them back right away and was wasting money) If I get two movies from the machine per week, that is $8 a month, half of what I paid at netflix. Netflix is worth it if you want obscure titles though.

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Claude S. Ayakawa
Film God

Posts: 2738
From: Waipahu, Hawaii, USA
Registered: Aug 2002


 - posted 08-06-2009 05:43 PM      Profile for Claude S. Ayakawa   Author's Homepage   Email Claude S. Ayakawa   Send New Private Message       Edit/Delete Post 
Chris, we do have Redbox rental boxes in Hawaii and I have seen them at places like Safeway stores and other locations. How is the availability of titles especially new releases? Because I hardly frequent movie theatre now to see a movie and prefer to view them at home. I expect the best presentation at home and that is the reason I had invested in a good HD set and a Blu Ray disc player. At about $38.00 a months, I am satisfied with my Blockbuster membership because I can watch about 24 movies a months and more than half of them in Blu Ray.

-Claude

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Chris Hipp
Phenomenal Film Handler

Posts: 1462
From: Mesquite, Tx (east of Dallas)
Registered: Jul 2003


 - posted 08-07-2009 06:22 PM      Profile for Chris Hipp   Email Chris Hipp   Send New Private Message       Edit/Delete Post 
The red box does have a pretty limited selection and, at least none around here, have blu-ray rentals. As far as availability, it is usually pretty hard to get a new release for about two weeks, either they haven't stocked them yet or it is just sold out already. One nice thing about it is that you can return the discs at any location.

If you watch a lot of movies, especially on blu-ray, then I would stick with your blockbuster or netflix. I generally only rent one movie a week or every two weeks, so the red box works out great for me.

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Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
Registered: May 99


 - posted 08-07-2009 07:41 PM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
Does Redbox even have widescreen versions of DVDs or are they always pan and scan? I assume the McDonald's crowd which Redbox caters to only have 4:3 TVs and hate scary black bars. If you like Redbox, you like McDonald's.

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Chris Hipp
Phenomenal Film Handler

Posts: 1462
From: Mesquite, Tx (east of Dallas)
Registered: Jul 2003


 - posted 08-07-2009 11:16 PM      Profile for Chris Hipp   Email Chris Hipp   Send New Private Message       Edit/Delete Post 
I can't recall ever getting a pan and scan version of any movie.

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