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Author
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Topic: AVATAR on 4/22/10
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Mike Blakesley
Film God
Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 03-19-2010 06:23 PM
I think it'll end fairly soon, actually. DVD sales are dropping and they are tripping over themselves trying to boost them, while doing nothing about the very thing that's causing the drop (Netflix and Redbox $1 rentals). The acceleration of the release to video is just the latest tool in the box.
I have no doubt that Avatar will be a good seller, but when sales don't rebound, it'll be on to the next thing, whatever it might be.
Why don't they try this: Release Avatar 2 in theatres ONLY for two years. (The story being timeless, won't "date" like a lot of movies would.) Trumpet out the fact that it WILL NOT be available on home video for a period of two years. (Or, one year would work too.) To allay the fears of piracy, lock down the DVD screeners hard...in fact don't even make any. They're not necessary with a film-maker the caliber of Cameron anyway. In exchange for a guaranteed two year window, I think theaters would be more than happy to step up the anti-camcording measures. The grosses would go through the roof. (This idea makes good sense, hence it would never have a prayer of being used.)
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