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This topic comprises 2 pages: 1 2
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Topic: Sony Laser screen at EXPO Japan
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John Pytlak
Film God
Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000
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posted 06-24-2005 04:07 PM
I wonder where these projects stand after Sony's recent announcement:
Reuters Article about Sony, June 23
quote: Sony will narrow the focus of its research and development to only promising areas such as next-generation video equipment, mobile phones and flat-panel TVs, the company's new president said on Thursday.
Offering a glimpse of where new management is looking to lead the struggling electronics maker, Ryoji Chubachi also said Sony would continue restructuring its sprawling operations while cultivating new businesses to drive earnings growth.
"While we have not made this public, internally we have been looking at several areas within our R&D from which we could potentially withdraw," Chubachi told a news conference, flanked on his right by Howard Stringer, the newly appointed CEO.
"I can't give details right now on what those areas will be, but I will (in the future) make it clear exactly what we will and will not do," he added, referring to Sony's R&D spending, which is expected to total about $4.8 billion (520 billion yen) this business year.
Chubachi and Stringer were overwhelmingly approved by shareholders on Wednesday. They replace Nobuyuki Idei and Kunitake Ando, who resigned from top management to take responsibility for the company's slumping earnings.
The new management team had told shareholders Wednesday that they would unveil a new strategy in late September to reallocate resources, suggesting they would look to narrow its product lineup or withdraw from struggling businesses.
They did not unveil specifics of that strategy, which has been internally dubbed "Project Nippon."
Welsh-born Stringer said he would use his skills as a communicator to help break down the "silo walls" that have been erected between different divisions of Sony, hampering collaboration and leading to missed opportunities in the market.
"We have to become one highly focused organization," Stringer said. "We have to talk to each other and we will re-evaluate R&D, rationalize product development, ensuring that the lineup is coherent and focused strategically."
Smiling often, Stringer tried to impress to the media that his first priority would not be to cut more jobs. He acknowledged on Wednesday that it would be difficult to "use an ax" in Japan.
"Cost cutting and axes are not solutions to all problems," Stringer said.
Some newspapers have been referring to him as a "cost cutter" while comparing him to Carlos Ghosn, another rare foreigner at the top of a Japanese company who saved Nissan Motor from near bankruptcy by squeezing suppliers and cutting staff.
In his former post as head of Sony's U.S. operations, Stringer oversaw "Project USA," which eliminated 9,000 jobs and achieved annual cost savings of $700 million.
Previous Next Under the current restructuring plan, called "Transformation 60," Sony has already slashed about 20,000 jobs, most of those in its loss-making electronics division. TR 60 is a three-year plan that runs through March 2006.
"We are extending Transformation 60. It was incomplete. It was a very good start, but we are examining different priorities for improving the performance of Sony," Stringer said.
Shares of Sony closed down 0.26 percent at 3,880 yen, underperforming the Nikkei average, which gained 0.26 percent on the day.
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Joseph L. Kleiman
Master Film Handler
Posts: 380
From: Sacramento, CA
Registered: Apr 2005
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posted 06-24-2005 08:06 PM
Kevin,
What was the seating like and what was the throw from the projectors to the screen? I've seen a concept painting of the theater and it had stadium seating. This leads me to believe that SONY might be using it as a digital solution for large format presentation. The screen is 32' x 164'. The IMAX in Sydney has a 97' x 117' screen. You could conceivably tile three of these systems and fill the Sydney screen.
I spoke briefly with Walt Ordway, the CTO of DCI, at LFCA (sorry for all the acronyms). He pointed out that a 2K projector can do a decent job of illuminating a large format screen, but the problem is filling the entire screen at such a short throw. He recommended tiling - a top-bottom tile of 2K projectors would produce a 4K equivalent image. Splitting the image into quadrants would produce something closer to 8K.
SONY, whose digital cinema products fall under their presentation projectors division, has been trying to get into the digital cinema market as quickly as possible to compete against TI. I'm sure Mark Cuban got a fairly good deal, but the SXRD has not been field tested on a regular basis in a theatrical environment, and the 4K projectors have had a number of issues. This system might be an alternate solution.
Even when digital cinema arrives on a large scale, most filmmakers I've spoken with believe that audiences will still want to view the film on the largest screens available (as is the case with IMAX DMR). It makes perfect sense for SONY to offer a large format digital solution before TI, either by themselves or partnering with another company. With at least 1000 digital systems planned to be installed domestically by next year, I suspect that by Summer, 2007, when Cameron's first feature since "Titanic" and "Star Wars: Ep. I" are both released in 3D, someone might have a prototype large format digital 3D system in place for public exhibition.
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Joseph L. Kleiman
Master Film Handler
Posts: 380
From: Sacramento, CA
Registered: Apr 2005
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posted 06-25-2005 11:05 AM
The benefit of a large format operation is primarily to the equipment manufacturer and the exhibitor. An IMAX MPX system is a highly profitable venture for IMAX, bringing in $1.5 million per system. On a 2D presentation, DMR films average around 3 times per screen in box than their 35mm and digital counterparts. For the exhibitors, however, the revenue is considered incremental - 2D DMR productions bring in 3 to 4 percent of overall revenue to a film. 3D is another matter altogether, as shown by Polar Express, but with 2K digital able to project over 96fps through a single lens and server, once digital has a larger footprint, it's not certain how that will affect LF's overall contribution to box for a 3D feature. With 2K tiling, and a dual stream server, the bandwidth is sufficient enough to project 3D without having to synch up additional projectors to provide separate left/right images. Bandwidth is the main problem with 4K 3D single lens projection, however that issue is expected to be resolved in the next five years. I'm not sure about the new system, but Walt did mention that laser projection might be the best overall solution for filling a LF screen with a digital image. Ironically, the LF industry was created as a solution to multiprojection systems, and now it looks as if the immediate digital solution to replacing LF film may be made by taking a step backwards.
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