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This topic comprises 2 pages: 1 2
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Topic: Inception.
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Kurt Zupin
Jedi Master Film Handler
Posts: 989
From: Maricopa, Arizona
Registered: Oct 2004
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posted 08-09-2010 05:49 AM
The first attempt at a major Release not getting released to film based theatres was "Iron Man 2", this did not work like they wanted it to. The film based theatres basiclly spoke up and said that they should not get the short end of the stick because they are staying faithful to the format. So IMAX struck 24 or so 15/70 prints for their film based theatres. The big issue that IMAX film based theatres face, and this is what the issue was with "IRON MAN 2". The release schedule is so crammed, with a new movie coming out every two weeks. That it is not cost effective to strike and release 15/70 prints. On average DKP strike about 90 prints for major release.
quote: Frank Angel It is also my understanding that the IMAX installations at museums and theme parks and such own their 15/70 prints of the 50min films and they can run them, rotating them if they so wish, until the prints wear out. I would imagine this wouldn't be the case with Hollywood releases such as INCEPTION. It's hard to believe that a studio would let an IMAX theatre OWN a print of one of their titles. Do you think?
While some locations may own their "Doc" prints, we have a library of 20+ films and we do not own them. We also are a first run Hollywood IMAX and don't run the "Docs" except for school rentals. We have sent a few films out to other locations over time since we acquired our location in December. We also still have some of the Hollywood films we've played since Decemember. In the end, these films are still owned by DKP or any of the other production companys that made the Doc.
We also have some prints Frank that are over 15 years old, and for the most part look brand new. Some locations I know have prints that are 20+ years old. Its going to be hard to wear out one of these prints. As an example, we've run the "Tron: Legacy" trailer everyday since December 18th and it looks like it did the first day. 15/70 film is very resilient and as long as its taken care of will last forever.
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