posted 07-08-2004 11:44 PM                       

quote: Kodak: Digital Cinema site

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Lots of fluff...

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posted 07-09-2004 05:47 AM                       

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Bill Doeren, general manager of Kodak Digital Cinema and vice president of Kodak's Entertainment Imaging business. "Kodak is committed to being a full solution supplier, serving every phase of the digital cinema market as it develops,"

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Denis Kelly, Operations Manager for Kodak Digital Cinema in Europe. "The prototype solution we're demonstrating is the next phase - but clearly not the final phase - of our growing digital involvement."

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Kelly expects digital cinema to evolve in 'phases', with varying standards and operational capabilities for different applications and markets.

He noted that digital pre-show advertising is generally projected at standard TV resolution. "But for independent, local language and documentaries, the market is looking for resolution at a minimum of SXGA and up to HD and 2K," Kelly said. "And for full digital cinema, studios will require cinemas to use high resolution projectors capable of delivering the full dynamic range and colors recorded on film."

Doeren reemphasized Kodak's long-term commitment to offer the right solution, at the right resolution, for market needs. When the market requires a 4K projector, it will be part of Kodak's offering.

"In the entertainment arena, Kodak continues to set the 'gold standard' for motion picture film," Doeren said. "We expect to do the same for all phases of digital cinema. For us, this will be a long and exciting journey."

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Reminds me of the story "The Tortoise and the Hare":

http://www.first-school.ws/activities/onlinestory/animals/fableturtle_p.htm

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Slow and Steady Wins the Race

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