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Author Topic: Show East Digital Presentation of Happy Feet very unsharp and out of focus Jason Setzer Film Handler Posts: 46 From: Tampa, Florida Registered: Aug 2006 posted 10-28-2006 10:26 PM                     The Sony 4K digital showing of Happy Feet at the AMC Pleasure Island was very out of focus and unsharp. To make matters worse they were having HUGE masking issues throughout the 20 minute presentation.After the presentation I went into the booth only to hear one of the Sony Exec's screaming at the Sony Technician. They told me the presentaion was done on a beta tape and thats what cause the issues. The colors were extremely vivid thought I will give them that.  |  IP: Logged Mark Gulbrandsen Resident Trollmaster Posts: 16657 From: Music City Registered: Jun 99 posted 10-28-2006 11:55 PM                     And low and behold they were not..... running it at 4K! Few seem to know that it has not been demonstrated to a large show type crowd at 4K resolution yet! Several Sony prople admitted this to me on the trade show floor! The tech should be questioning himself why he's even working for Sony at this point in time! I wish Sony would have stuck to the Walkman and the Trinitron... two things they were really good at making.... Mark  |  IP: Logged Jason Setzer Film Handler Posts: 46 From: Tampa, Florida Registered: Aug 2006 posted 10-29-2006 12:10 AM                     Mark, Doesn't this seem absolutely ridiculous to you that they would try to pull some sh-t like this out with all the movers and shakers being there. The only part of the presentation that looked good was the 65mm . As far as the masking if they couldn't have perfected before the demo they could have atleast taped the port window to get by  |  IP: Logged Sam D. Chavez Film God Posts: 2153 From: Martinez, CA USA Registered: Aug 2003 posted 10-29-2006 07:37 AM                       Sony had problems demonstrating SDDS at Showest and ran the audio off a tape after putting people in buses and driving them half way across Las Vegas. They were not ready but seemed to want to buy time so others would not get too far ahead. They seem to be doing the same this time. They do have their challenge ahead.  |  IP: Logged Mark Gulbrandsen Resident Trollmaster Posts: 16657 From: Music City Registered: Jun 99 posted 10-29-2006 08:47 AM                     Jason, I'm not argueing in their favor... its absolutely obvious they blew it again. Aam, Aside from running it off tape or hard drive or what ever they also ran it at what seemed like 110db dialog level... I never knew a Syufy sound system could be so painful! Mark  |  IP: Logged Louis Bornwasser Film God Posts: 4441 From: prospect ky usa Registered: Mar 2005 posted 10-29-2006 10:14 AM                        I didn't witness the trainwreck, but it is exactly as I would have expected. Same company, same mode of operation. After SDDS I would have thought they would have run for cover. Louis  |  IP: Logged Adam Martin I'm not even gonna point out the irony. Posts: 3686 From: Dallas, TX Registered: Nov 2000 posted 10-29-2006 11:05 AM                     quote: Mark Gulbrandsen I never knew a Syufy sound system could be so painful What theater were you at? Syufy has never had theaters in Florida.  |  IP: Logged Louis Bornwasser Film God Posts: 4441 From: prospect ky usa Registered: Mar 2005 posted 10-29-2006 11:21 AM                        The sdds trainwreck was in Vegas. Louis  |  IP: Logged Richard May Phenomenal Film Handler Posts: 1057 From: Floral Park, NY USA Registered: Aug 2004 posted 10-29-2006 11:45 AM                     What a shame. I feel so bad for them.  |  IP: Logged Jack Ondracek Film God Posts: 2348 From: Port Orchard, WA, USA Registered: Oct 2002 posted 10-29-2006 03:44 PM                        Maybe I just notice the animateds, but why is it that they do so many high-profile demos with content that was totally born in the computer, rather than real-life stuff that would give you a reference for comparison? Seems that if they wanted true credibility, there'd be none of that. Still, they show a cartoon and everyone trips over themselves, praising the 'realism' of digital. I don't get it.  |  IP: Logged Tim Reed Better Projection Pays Posts: 5246 From: Northampton, PA Registered: Sep 1999 posted 10-29-2006 03:48 PM                       Beware Sony. Remember SDDS. Remember DCP's. Remember Betamax, for heaven's sake. Years ago, when these guys got into the film sound business, I warned everyone on this very forum that Sony was notorious for pulling support on their broadcast equipment at a moments notice -- that they expect their customers to drop everything and buy the flavor of the week -- and that the film business would be no different with them. True to form, they have stuck everyone with useless motion picture equipment and, therefore, I am very wary of their foray into Digital Cinema.  |  IP: Logged Adam Martin I'm not even gonna point out the irony. Posts: 3686 From: Dallas, TX Registered: Nov 2000 posted 10-29-2006 05:51 PM                     With all of the Sony SXRD HD television ads on TV today, I can't help but think that they're more concerned with the home entertainment market. Since Best Buy won't sell a $100,000 television, Sony is trying to shove their new technology down exhibitors' throats to make back their R&D money.  |  IP: Logged David Stambaugh Film God Posts: 4021 From: Eugene, Oregon Registered: Jan 2002 posted 10-29-2006 05:59 PM                        quote: Adam Martin Sony is trying to shove their new technology down exhibitors' throats to make back their R&D money I bet Sony has put FAR more $$ into R&D for the 4K professional system than they have for the home entertainment version. When you consider not just the projector but the server etc. required to make the projector "go", the 4K theatrical *system* is way more advanced. They'd have to sell a LOT of projectors to ever make their money back. Now if they could actually get some 4K SXRD systems into commercial theaters and if there's some 4K content for it (and I mean more than just animated features), and if it performs spectacularly compared to 2K, that could be good PR for consumer SXRD and move more TVs, thus paying for the R&D. Seems like a lot of ifs though at this point.  |  IP: Logged Mark Gulbrandsen Resident Trollmaster Posts: 16657 From: Music City Registered: Jun 99 posted 10-29-2006 08:05 PM                     quote: David Stambaugh When you consider not just the projector but the server etc. required to make the projector "go", the 4K theatrical *system* is way more advanced. Actually DoRemi has the 4K server... Sony doesn't, they just have the projector. Sony still needs to demo it at 4K to a big group. They will never sell enough to make their $$ back. T.I still has not shown a profit on the D-Cinema stuff. The consumer stuff helps keep it afloat. quote: David Stambaugh Now if they could actually get some 4K SXRD systems into commercial theaters AMC is running some but at 2K. Mark  |  IP: Logged David Stambaugh Film God Posts: 4021 From: Eugene, Oregon Registered: Jan 2002 posted 10-29-2006 08:25 PM                        I stand enlightened. I wonder if any Sony money went into the development of Doremi's 4K-capable server.  |  IP: Logged

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