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This topic comprises 2 pages: 1 2
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Topic: What is your 3-D DLP system doing now?
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Brian Michael Weidemann
Expert cat molester
Posts: 944
From: Costa Mesa, CA United States
Registered: Feb 2004
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posted 02-06-2006 08:39 PM
After Chicken Little, our DLP in #15 (the one installed explicitly for that 3D extravaganza) has stood idle while we played whatever 35mm print went in there. But whatever it was, it still looked good n' bright on that silver screen.
Although it's not in 3D, we opened Annapolis a couple weeks back on the DLP in that auditorium, the first DLP feature we've had since Chicken Little, and it (the image, anyway) looks great. Since Disney leased the projector, or paid to install it, or whatever, we're stuck playing Disney distributed shows in there. The polarizer mount just swivels out of the way, so 2D is no problem.
Our original DLP in #17 is still lying dormant (since we lost Corpse Bride, I think) and we're currently playing King Kong 35mm in there.
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Brian Michael Weidemann
Expert cat molester
Posts: 944
From: Costa Mesa, CA United States
Registered: Feb 2004
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posted 02-08-2006 09:18 PM
When we opened Polar Express the first time, we had IMAX 3D, DLP 2D, and two 35mm prints. We tried to upsell to the IMAX one. When we opened Harry Potter GOF, we had IMAX, DLP, and three or four 35mm prints. We had people explicitly asking for the IMAX, but I don't think anyone noticed, or cared, that we had the DLP. So, as far as DLP goes, people just show up and it's just another set of showtimes.
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Brian Michael Weidemann
Expert cat molester
Posts: 944
From: Costa Mesa, CA United States
Registered: Feb 2004
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posted 02-09-2006 09:18 PM
quote: Matt Fields I don't think the public in unsatisfied with 35 MM in general
Do you mean to say that it's the public's dissatisfaction that is making them seek out the IMAX version? I don't believe that's the case, either. I think the particular reason we get people wanting the IMAX and "ignoring" the DLP is because our big ads have "IMAX" plastered in big, sectioned out bits, whereas the DLP logo is never "featured" so much as to distinguish itself from whatever Dolby Digital, DTS, SDDS logos, etc. happen to garnish the visual layout.
People see "DIG: HARRY POTTER" on the marquee and have no clue that it's something special. It may still be a novelty, but the IMAX presentations are getting the reputation of being superb ... at least locally, where all our regulars come to see every IMAX we have. We don't seen to have that equivalent of a DLP following.
But anyway, we have Annapolis in DLP, and it clearly says "DIG: ANNAPOLIS" on the marquee, and I don't feel that everyone who pays for that ticket knows what they're seeing, despite the series of snipes that scream it to you before the feature. I mean, it wasn't really a BIG or "special" movie (was it?), so--rhetorically--why would it be in a special presentation format?
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