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This topic comprises 3 pages: 1 2 3
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Author
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Topic: AccessIT changes name to Cinedigm
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Todd McCracken
Master Film Handler
Posts: 263
From: Northridge, CA, USA
Registered: Mar 2008
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posted 11-25-2008 06:46 PM
Hi, In the hopes of making this an easy transition I thought I would post about the name change. If you contact the NOC and we answer Cinedigm (pronounced Cine-dime) or your staff recives a call about content or equipment from Cinedigm please be aware that we have changed our moniker. All prior emails and contact information will work just fine durring the transition.
MORRISTOWN, NJ -- (Marketwire) -- 11/25/08 -- Access Integrated Technologies, Inc. (the "Company") (NASDAQ: AIXD) announced today that it will be changing its name to Cinedigm Digital Cinema Corp. (Cinedigm). The Company is the global leader in providing the technology and services that enable movie theaters to convert to digital cinema exhibition. This conversion allows for significantly expanded possibilities for big-screen theater-based entertainment, including live performances and events in 3-D.
The Company's new name and identity is designed to better represent the Company's leading position in the new paradigm in cinema entertainment made possible by its technology and services. The change also corresponds to the Company's leading industry role in digital cinema and continued expansion of its footprint with the next 10,000 screens that the Company expects to bring online with its unique nationwide satellite platform.
"It's time that we had a brand that more accurately captures the real promise of what we offer," said Bud Mayo, the Company's Chairman and CEO. "Our platform takes the movie-going experience beyond cinema, allowing studios, theatres and content-creators to enhance and expand the kinds of content they can provide to consumers."
Mayo continued, "We have successfully brought true digital cinema to over 3,700 screens in the U.S. and are preparing to almost triple that number over the coming few years. Digital cinema is a terrific opportunity for the industry and enables a wonderfully improved experience for consumers, so we are very excited about what's ahead for our business and industry."
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Frank Angel
Film God
![](http://www.film-tech.com/ubbmembers/248b.jpg)
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 11-27-2008 07:18 AM
quote: Todd McCracken Mayo continued, "We have successfully brought true digital cinema to over 3,700 screens in the U.S. and are preparing to almost triple that number over the coming few years.
It always seemed a bit presumptious when a manufacturer predicts how many units they are going to sell. This always struck me as odd language which had been used with each of the digital rollouts (all of them) -- manufactures can "rollout" as much product as they want, but it's the buyer who determins if they are going to "roll in" any of the product or not. These rollouts all depend on customer demand, not equipment sellers' product availability. Tripling the number of units they hope to sell is only that -- wishfull thinking.
It really depends if there will be that many more theatres out there, especially in these uncertain economic times, willing to buy that many more digital installs and more importantly, able to find banks willing to finance them. The manufacturer can "prepare to almost triple that number over the coming years" all they want, but if theatres decide they don't want to buy digital over the coming few years, there isn't much AccessIt...er...Cin-dig-it-ty-dig-it-ty can do about it. Sales are always determined buy the consumer, not by the manufacturer's sales dreams. Just ask Ford or GM.
And I agree with Mike, these suits are just idiots if they are going to do a name change now in these very uncertain economic times -- it's a VERY costly expense when the company stocks are selling under a $1 -- sheer stupidity. Stockholders should fire the bunch of them. A name change gets them nothing of tangible benefit only another huge cost for a company that looks like it can barely can afford donuts and coffee service for the conference room. It's a vanity move designed to makes people think it's a "happening" company. Yah, happening right into the toilet.
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