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Topic: Doremi to do real-time RealD ghostbusting
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Julio Roberto
Jedi Master Film Handler
Posts: 938
From: Madrid, Madrid, Spain
Registered: Oct 2008
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posted 04-03-2009 12:41 AM
I missed this news a couple of months ago.
Studios have always pressed RealD to do something about ghosting. Their system hasn't been able to perform as well as needed, so they had to resort to producing a copy of the films that have the contrast of parts of the image for one 3D-eye severely reduced.
Distributors then had to make two masters for distribution, one with the ghostbusting and another one without for systems that didn't suffer from so much ghosting.
RealD's intention was always to convince server manufacturers to include real-time ghostbusting in their servers, as it's not hard to do at all.
And here we are.
Aptly renamed "3D EQ" instead of "ghostbusting" (isn't marketing wonderful?)
quote: RealD, the world's largest digital 3D experience provider, today announced an agreement with Doremi Cinema LLC to integrate RealD's proprietary 3D EQ technology in Doremi's digital cinema servers. This new feature for RealD's award-winning 3D cinema system will be available on all new Doremi servers beginning in March 2009, while existing Doremi servers will be updated in all RealD installations at that time.
"RealD's 3D EQ 'ghostbusting' technology significantly improves the viewing of 3D cinema features," states Joshua Greer, president and co-founder of RealD. "Traditionally, this process is incorporated into the master by our studio partners. By moving this process into the theatres, it allows us to simplify the distribution process while optimizing the viewing experience. It's a win-win for the studios, exhibitors and audiences."
"Doremi strives to provide exhibitors and distributors with the best feature sets available in its digital cinema servers," comments Michael Archer, vice president of Doremi Digital Cinema. "Integrating the RealD 'ghostbusting' technology in our DCP line of servers illustrates another example for Doremi's leadership in digital cinema server technology and commitment to its customers needs."
Doremi digital cinema servers are currently installed in over 80% of all RealD locations. The updating of Doremi servers with RealD's 3D EQ technology will enable the vast majority of screens to quickly take advantage of this new 3D feature.
Now we have servers doing real-time dynamic contrast reduction on some places and other servers doing real-time color correction (for Dolby) in some others.
Isn't all this brand new, perfect digital 3D technology just wonderful?
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