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This topic comprises 4 pages: 1 2 3 4
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Topic: Major Digital Roll Out Under Way
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Frank Angel
Film God
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Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 09-10-2010 12:44 PM
4 out of 17 and 4 out of 14 doesn't sound like a "roll out" to me.
And yes, Jerome, Mark is being uber-sarcastic.
BTW, seems the industry is hot on the word "roll out." They have been claiming this immenent roll out for more than 5 years now, yet the majority of screens across the nation and indeed throughout the world are still running film.
CinemaScope conversion was what I call a reall roll out. Theatres closed for about two & a half weeks and when they reopened, they were showing a double wide picture with surround stereo sound; they went from Academy 1.37/mono to 2.35/4 DISCRETE track stereo and were showing a highly promoted, blockbuster title: THE ROBE. When the patrons went into the theatre to see CinemaScope for the first time, they saw and heard something that was a palpable difference and matched the hype. The same can't be said for a digital conversion.
A theatre throws in a digital projector on a few screens and as far as the patron is concerned, it's less than a how-hum difference, if he even sees or hears a difference unless (if film was done right, he wouldn't. Of course, if that theatre management was running such a substandard film operation that digital does look significantly better to the patron, then it was a crapola venue to begin with and then, guaranteed, put a digital projector into that kind of grindhouse environment and give them a few years of treating their digital equipment with just as much abuse and bad maintenance as they did their film equipment, and they will get their digital presentation to look just as "grindhouse" as they did with film. Then you will see a roll out of the digital grindhouse.
Just give these freaks who you read about in the "You Suck" thread enough time, and they will screw up digital as well as they did film. Equipment is only a small part of a flagship type presentation; digital won't significantly reduce that You Suck Hall of Shame because it's the personnel, the cut-corners attitude and overall disrespect for the craft, not the equipment that will turn a cinema a grindhouse. Putting in a new projector won't improve those things.
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Paul Linfesty
Phenomenal Film Handler
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Posts: 1383
From: Bakersfield, CA, USA
Registered: Nov 1999
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posted 09-10-2010 01:32 PM
quote: Frank Angel Theatres closed for about two & a half weeks and when they reopened, they were showing a double wide picture with surround stereo sound; they went from Academy 1.37/mono to 2.35/4 DISCRETE track stereo and were showing a highly promoted, blockbuster title: THE ROBE.
Two and a half week closure? that seems excessive. In Bakersfield, the first CinemaScope installation was at the Fox Theatre in the first week of August (even though The Robe wouldnt have a World premiere until late September, and wouldn't even play locally until November). There was a detailed article about the installation in ther paper, and the theatre never closed down during the installation; rather, the screen was installed behind the Polavision screen (itself just installed in March for 3-D movies). Also, the Nile Theatre closed for a Saturday afternoon for installation of the system, again a while before its first scope production. And the Nile's installation involved building the new screen (and curtains) in front of the original procenium.
BTW, the AR of the Robe and all other MAG only scope films should have been 2.55.
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