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This topic comprises 6 pages: 1 2 3 4 5 6
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Topic: First hint at end of 35mm film distribution for Disney
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Mark Gulbrandsen
Resident Trollmaster
Posts: 16657
From: Music City
Registered: Jun 99
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posted 07-01-2011 06:37 PM
This was posted on my Facebook today and I thought it significent enough to share. If Disney barks for making the post go ahead and delete it.
Mark ________________________________________________________________
Dear Exhibitor:
At the end of this month I conclude 40 years in exhibition and distribution. I do not want to make this transition without sharing my deep concern with you. Some of you are among the dwindling number still playing only 35mm prints, apparently without plans to migrate to digital cinema. Others of you have converted only a few screens. (For those of you who are in the majority who have committed to conversion, congratulations and you can stop reading!)
The window of opportunity is closing for you to take advantage of our VPF contributions to convert to digital cinema. At the same time, 35mm print costs are rising as suppliers grapple with falling volumes and soaring input costs such as silver and oil. (Film stock costs are up about 20% in just the past year.) I can't predict when, but we may reach a point when it is no longer economic for us to supply film prints on the same terms we have in the past, or at all.
Likewise, it may become uneconomic for our suppliers to remain in the 35mm print business.
Under these circumstances, if you intend to remain a long term player in the theatrical exhibition business, why take the risk of the eroding economics and questionable prospects for 35mm? The question is particularly timely and urgent when you can still take advantage of limited-time distributor-subsidized programs to convert to digital cinema.
I urge you, as a friend in exhibition, not to miss the best opportunity you will ever have to upgrade. For the sake of your business and the moviegoers that we serve, I urge you make the move to digital, and do it now.
Very truly yours,
Chuck Viane
500 S. Buena Vista St., Burbank, CA 91521-1208
Tel 818.560.5900 Fax 818.841.6847
chuck.viane@disney.com
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Scott Norwood
Film God
Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99
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posted 07-02-2011 02:09 PM
Perhaps someone who knows the man should call him and confirm that this actually originated from his office. Major industry announcements are not normally made in the form of Facebook posts.
In any case, even if it is legitimate, this doesn't really say anything that hasn't already been said. Personally, I would not make a major business decision based upon this sort of veiled threat of what may or may not happen in the future. Sure, there will come a time when major new releases are not generally available on 35mm film, but that could be next year or it could be many years away. In the meantime, equipment is becoming both better and cheaper.
Considering that it has taken about five years to install in about half of the cinemas in the US, I would expect that it would take at least another five before the process is complete, given the limits of manufacturing ability, installation ability, and the fact that many of the 35mm-only venues may have little or no desire to convert. Additionally, the newer theatres were generally the first to get equipment; the remaining houses tend to be older and may require more construction work, electrical work, or other upgrades before the conversion can be made.
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