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Author Topic: Don't play the Muppets trailer #6 (unless you work for AMC) Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 11-21-2011 08:45 PM                        The brand-new trailer 6 for "The Muppets" is an ad for "Muppets at Midnight at an AMC Theatre Near You." But it's not labeled as such on the hard drive. Technicolor. Even Without Breakable Plastic Reels, We'll Find A Way To Mess You Up.™  |  IP: Logged Monte L Fullmer Film God Posts: 8367 From: Nampa, Idaho, USA Registered: Nov 2004 posted 11-21-2011 09:42 PM                     Opens Wednesday, so by then it'll be off a lot of coming soon trailer paks...  |  IP: Logged Jake Spell Master Film Handler Posts: 294 From: Johns Island SC Registered: May 2009 posted 11-21-2011 09:57 PM                     How many people want to see Muppets at Midnight?  |  IP: Logged Justin Hamaker Film God Posts: 2253 From: Lakeport, CA USA Registered: Jan 2004 posted 11-21-2011 10:00 PM                        Thanks for the info Mike. I was going to replace the Muppets trailer on Happy Feet and Puss in Boots with the new one.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 11-21-2011 10:29 PM                        quote: Justin Hamaker I was going to replace the Muppets trailer on Happy Feet and Puss in Boots with the new one. I did do that! Didn't have time to pre-screen the trailer - it literally finished ingesting about a minute before showtime. By the way the 3-D trailer for "Titanic" looks pretty good. The 3-D "Beauty and the Beast" is underwhelming compared to "The Lion King." quote: Monte L Fullmer Opens Wednesday, so by then it'll be off a lot of coming soon trailer paks. I never understood that. Why stop promoting a movie when it opens? In a multi-plex, cross-promotion should happen. If I had more than one screen I'd definitely play trailers for other films I was playing, especially those movies that need a little 'extra' promo.  |  IP: Logged Justin Hamaker Film God Posts: 2253 From: Lakeport, CA USA Registered: Jan 2004 posted 11-21-2011 11:22 PM                        Mike, I agree with you for the most part. However, we try to limit our trailers to no more than 10 minutes and I would rather use that time for something that won't be gone in a week or two. But I almost always cross promote things like the limited Oscar contenders which people either don't know about, or may not know we're playing.  |  IP: Logged Monte L Fullmer Film God Posts: 8367 From: Nampa, Idaho, USA Registered: Nov 2004 posted 11-22-2011 12:44 AM                     quote: Mike Blakesley Why stop promoting a movie when it opens It could be that it's not in the contract with the studios to play "now showing" trailers, but just play the assigned future content. Some circuits are pretty strict with this... ..but, do agree with you since I've done it in the past rearranging the trailer pak to have the "now showings" play right before the feature..  |  IP: Logged Chris Slycord Film God Posts: 2986 From: 퍼항시, 경상푹도, South Korea Registered: Mar 2007 posted 11-22-2011 12:49 AM                     It's also interesting since that trailer was sent to AMC theaters on a thumb drive labeled as being for AMC... but of course the file itself was called MUPPETS-TLR-6 or something similar...  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 11-22-2011 11:43 AM                        Right - the only clue that it was AMC content is in the paperwork, but even there the only mention of AMC is in the "comments." I do wish Technicolor would put a "what's new this week" list in the Trail Mix paperwork.  |  IP: Logged Jesse Skeen Phenomenal Film Handler Posts: 1517 From: Sacramento, CA Registered: Aug 2000 posted 11-22-2011 12:26 PM                     In the film days, I'd remove trailers if the movie said "Coming Soon" or had the release date on it after the movie had come out. If it didn't have any of that I'd leave it on as long as that movie was playing. I've known some people who were so lazy that they'd leave on trailers for movies that had come and gone!  |  IP: Logged Martin McCaffery Film God Posts: 2481 From: Montgomery, AL Registered: Jun 99 posted 11-22-2011 03:12 PM                        In the film days here, Carmike was notorious for playing trailers for weeks after the film was gone.  |  IP: Logged Edward Havens Jedi Master Film Handler Posts: 614 From: Los Angeles, CA Registered: Mar 2008 posted 11-22-2011 09:02 PM                     My trailer drive clearly says "The-Muppets_AMC" for that trailer, just as it clearly says "AMC_Woman-In-Red" for some other AMC promotion. Guess we all do get the same content.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 11-22-2011 11:13 PM                        Didn't they do an earlier trailer for AMC though? Maybe you're thinking of that one. Or else they got complaints and changed it mid-stream maybe?  |  IP: Logged Adam Martin I'm not even gonna point out the irony. Posts: 3686 From: Dallas, TX Registered: Nov 2000 posted 11-23-2011 12:13 AM                     Trailer 6 is labeled as: MUPPETS_TLR-6_S_EN-XX_US-GB_51_2K_DI_20111111_TDC Unless you read the Trail Mix paperwork (who does that?) you don't see anything about AMC. The previous item, which is a Policy trailer, is labeled as: MUPPETS-AMC_POL-1_S_EN-XX_US_51_2K_DI_20110921_TDC  |  IP: Logged Chris Slycord Film God Posts: 2986 From: 퍼항시, 경상푹도, South Korea Registered: Mar 2007 posted 11-23-2011 03:16 AM                     quote: Mike Blakesley Right - the only clue that it was AMC content is in the paperwork, but even there the only mention of AMC is in the "comments." You missed what I was saying. AMC theaters got a usb stick that had the trailer in scope/flat. So it seemed slightly surprising to put it on the mix period...  |  IP: Logged

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