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Topic: VPFs are officially ending this week
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Andrew Thomas
Master Film Handler
Posts: 273
From: Pearland, TX, USA
Registered: Jun 2012
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posted 09-24-2012 01:15 PM
Indeed Brad, the S2K units are only suitable for smaller screens, though through friends at TI I am led to believe that many of the remaining screens left to be switched that did not go the VPF route will be in the smaller screen category. This is all off the record conversations, but I don't have any reason to believe that their info was incorrect. And it is no surprise that their first products in the post VPF-cutoff are geared towards the types of theaters least likely to get into a VPF agreement.
But I also think we are a few short years away from having D-cinema units for the medium to large screen sizes that are significantly less expensive on the theaters because the ability to recoup costs will now fall squarely on the theaters. Look how many theaters waited until the very last minute (I heard GDC signed up 1500 screens in the last 4 weeks!) to get into a VPF program. They had to claw their way to achieving it.
Steve, I have to respectfully disagree with your assessment. First things first, I got a quote on a Barco 12C with Dolby server that came out to around $55k, and I just got the list price for the Barco 10C (the S2K model) of $36k all in, which probably means closer to 32-33k street price. I'm not a math major, but that is about $20k between the price of the two lowest end models.
Second, you have a really strange definition of "proof". We won't know until the next series of projectors releases as to who guessed right, but given the fact that the industry was willing to pump 60+ thousand dollars per screen into the pool (obviously most theaters won't claim quite that much in VPFs, though still tens of thousands of dollars) the manufacturers had no incentive to introduce lower priced units at all. Now that the cutoff is happening, we are already seeing the first significantly reduced price unit release and unshockingly it is targeted at a huge segment of the business that was very unlikely to drop $60+ thousand on a new D-cinema projector/server.
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Manny Knowles
"What are these things and WHY are they BLUE???"
![](http://www.film-tech.com/ubbmembers/1171i.jpg)
Posts: 4247
From: Bloomington, IN, USA
Registered: Feb 2002
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posted 09-27-2012 12:20 PM
Ha! The old "follow the money" rule strikes again.
Directors who want the prestige associated with a film release can't convince anyone that 35mm is better, or marketable -- but IMAX is too expensive.
If it turns out that 5/70 is marketable and profitable, 70mm fans might just see a return of their favorite format.
So, let's see now -- for a big release, we'd have presentations in 2K, 4K, 2K3D, 4K3D, 35mm (perhaps), 5/70 and IMAX -- and HFR.
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