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Author
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Topic: preshow resolution
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Randy Stankey
Film God
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Posts: 6539
From: Erie, Pennsylvania
Registered: Jun 99
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posted 06-21-2013 11:30 PM
Remember the saying, "GIGO: Garbage in. Garbage out."
The pixel resolution, spacial compression, temporal compression and color depth means everything. 90% of all content on YouTube is low resolution and is highly compressed. Even if you resize and transcode to a lossless CODEC like ProRes before you convert and package as a DCP, you're still going to get a result that looks like it is made out of 3,450,000 Lego bricks.
A local TV station sent us a promo to play in front of our feature, "Tornado Alley," but it was only 480i resolution. It was wrapped as a WMV file to boot. I tried to reencode it two or three different ways but, no matter what I did, it still came out looking like Legos. Then, they had the balls to complain that it looked bad on the screen. My answer was, "GIGO."
We got a promo/PSA for the Presque Isle Partnership which was coded at 720p and I was able to scale it up to 1080p without looking too bad. It was a little furry looking around the edges of high contrast areas but there are only a few other artifacts that most people wouldn't be able to identify. For a trailer or a PSA before the feature, 90% of the people watching won't notice.
A video from YouTube probably won't look any better than the spot from the TV station. Possibly even worse.
You'd think that the people from a TV station would know better. Wouldn't you? No, these people probably wouldn't know the difference between a movie and a roll of toilet paper!
For downloading trailers, you're probably better off getting them from Apple iTunes. The resolution and encoding are usually good enough. You'll just have to put up with the little Apple trademark in the bottom corner. Personally, I hate it but most people don't care. I have used trailers from Apple if I can't get them from any other "clean" source and I have never had a problem.
Yes, you're supposed to get permission from the distributor or owner of the content but, as long as you are using the material to advertise THEIR product, nobody's going to say anything. Just make sure you don't edit the trailer. Cut off the green band if you so desire but don't change anything else.
I have had phone conversations with distributors like Sony Pictures Classics and that is what they told me. Okay to use downloaded trailers as long as it is not edited.
Besides, most of those people are so frickin' lazy, as long as they don't have to lift a finger they'd rather you download the trailers from Apple.
Just remember: GIGO!
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