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Author
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Topic: Screen: Common Height or Common Width?
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Terry Lynn-Stevens
Phenomenal Film Handler
Posts: 1081
From: Toronto, Ontario, Canada
Registered: Dec 2012
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posted 04-18-2014 03:08 PM
quote: Martin Thuss In the planning stages to build a new movie theatre and beginning to think about our screens. I believe that many theatres (particularly the big chains) use common-width screens. However, just because "they" are doing it doesn't necessarily mean it's the best thing (they also don't typically use masking). I'm curious to get some opinions ... common height or common width?
If you are building from the ground up, then I would say common height is the way to go, from an enthusiasts point of view it is the proper thing to do, it is also the "correct" thing to do. And you should also be using an anamorphic lense and stay as far away as you can from a fixed lense.
However, for maximum impact, an ultra high common width screen with no masking is what will allow you (whether you think you compete with Cineplex or not) to compare favorable with the largest Cineplex ULTRA-AVX and IMAX screens in the London Ontario. Cineplex has successfully shown that these super large/no masking screens can command a much higher premium price. The perception of how large the screen is outweighs a screen that has masking from a pricing point of view.
Have you had a chance to visit some of the other locations in the London area? I strongly suggest you research what people will pay for. Is the SilverCity North London showing open flat with scope projected. How about the location with the AVX and VIP?
In Toronto, the most expensive ticket I have ever seen is $24.99, the auditoriums are about 125 seats, the screens are in the range of 25-30 feet, they are 16x9, floating and with no masking. The perception is that these screen are better. The location is also the first Cineplex to have two Ultra-AVX auditoriums that are common width with no masking.
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