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Author
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Topic: Avengers 3 & 4 (aka Avengers Infinity War I & II) shot entirely in "Liemax"
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Geoff Jones
Jedi Master Film Handler
Posts: 579
From: Broomfield, CO, USA
Registered: Feb 2006
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posted 05-07-2015 10:28 PM
quote:
LOS ANGELES, May 7, 2015 /PRNewswire/ -- On the heels of the colossal domestic opening of Marvel's Avengers: Age of Ultron, Marvel, the Russo brothers and IMAX Corporation (NYSE: IMAX) today announced that Marvel's Avengers: Infinity War – Parts 1 & 2, the two-part installment to the global blockbuster franchise, will be shot in their entirety using IMAX® and ARRI's next generation revolutionary 2D digital camera – a joint customized digital version of ARRI's new large format camera, the Alexa 65. The two-part Avengers saga marks the first time a Hollywood feature film will have been shot completely using IMAX® cameras and will feature IMAX's exclusive aspect ratio, providing moviegoers a uniquely immersive experience.
Prior to filming Marvel's Avengers: Infinity War – Parts 1 & 2, Joe and Anthony Russo, who also directed Marvel's Captain America: The Winter Soldier, will use the IMAX/ARRI 2D digital camera for select action sequences on the forthcoming Marvel's Captain America: Civil War, which will release in IMAX® theatres in May of 2016.
Joe and Anthony Russo stated, "The intent with the Infinity War films is to bring ten years of accumulative storytelling to an incredible climax. We felt that the best way to exploit the scale and scope required to close out the final chapter of these three phases, was to be the first films shot entirely on the IMAX/ARRI Digital camera."
"Over the years, IMAX has had the incredible good fortune to work with some of the world's finest, most talented filmmakers, who continue to push the envelope both technically and creatively," said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. "We could not be more excited to deepen our partnership with Joe and Anthony Russo, a pair of filmmakers we believe are next-generation trailblazers. Marvel's Avengers franchise has become a global phenomenon and to have it pay off in this epic way using the IMAX/ARRI digital camera is the very definition of event movie-going."
The next-generation 2D digital camera – co-developed by IMAX and ARRI – is meant for use by today's leading filmmakers working in the IMAX® format. The joint solution is designed as a complementary tool to IMAX's high-resolution capture technologies – including its 3D digital and 15perf / 65mm film cameras. Moreover, IMAX worked with ARRI to achieve the highest level of digital image capture for playback on IMAX's xenon and new laser projection systems.
IMAX recently began rolling out its next-generation laser projection system, with more than 71 laser system deals signed globally to date. Such iconic venues to feature the new system include the newly retro-fitted Airbus IMAX Smithsonian Theatre at the Steven F. Udvar-Hazy Center in Chantilly, VA., and Seattle's Boeing IMAX Theatre at Pacific Science Center, both of which re-opened in time for the release of Marvel's Avengers: Age of Ultron – the first film to be re-mixed for IMAX's new 12 channel sound system at these IMAX with laser locations.
Marvel's Avengers: Infinity War – Part 1 is slated for release in IMAX theatres on May 4, 2018; Part 2 will open on May 3, 2019.
The IMAX® 3D release of Marvel's Avengers: Infinity War – Parts 1 & 2 will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.
https://www.imax.com/corporate/press-releases/
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Terry Lynn-Stevens
Phenomenal Film Handler
Posts: 1081
From: Toronto, Ontario, Canada
Registered: Dec 2012
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posted 05-08-2015 10:52 PM
quote:
I don't know what I hate more, this phrase or the stupid word "immersive" that is the biggest buzzword since "digital."
I don't WANT to be 'in the movie.' I want to WATCH the movie.
As far is immersive goes -- if a movie is any good, you can watch it on a 13" TV and be immersed in it.
Then there is this:
Are hating this just now or has this been bugging you for a while? IMAX has been using their "IMAX Experience" and "Immersive" marketing lines since 2002 when the first DMR films were released.
Dolby uses taglines too, "Feel Every Dimension" or "Experience the Dolby Atmos difference at a theatre near you" and I am sure there are others.
Does "DTS: The Digital Experience" bother you? That was used back in 1993 for DTS.
I do agree that there is way too much use of the word "immerse" or "Experience" but if that is what brings them into the cinema, then I am all for it.
quote: Mike Blakesley
What the hell does that mean? The room was built to specific measurements and angles? Hello, every building is built that way.
I don't know if you have ever been to a classic IMAX Theater that is a GT or SR cinema (Like Scotiabank or Smithsonian) but the design is patented and the angles are patented as well. I rather like the classic GT theaters that were designed for 15/70 and now IMAX with Laser, the design and architecture are pretty cool and from the design patents all seats are within one screen distance from the screen. All the walls are usually covered with sound absorbing materials and the roof does this angled concave thing are the on newer builds, I am assuming its for sound or screen reflection or something. IMAX has always stressed viewing angles and geometry in their tech documents that date back to the 1970s.
As for the MPX locations, they are nowhere near as good as the SR or GT builds however the design where the screen is pulled up closer to the audience, the hidden emergency exit apparatus and viewing angles are indeed patented. Cinemark copied one of their designs and were forced to change the design due to this.
quote: Shawn M. Martin
Speaking of which, a couple months ago Vantage Film in Germany revealed that they're making three sets of "Hawk65" anamorphic lenses for 65mm sensors like that of the Alexa 65 (though they're not working in partnership with Arri). One of the series is specifically for IMAX ("Hawk65 MAX").
There are little to no details about them. I'd love to be able to wrap my head around how the IMAX ones are supposed to work
Dolby Vision with be requiring the Alexa 65 for their concept or experience. I am not 100% if it is required or if it is just recommended.
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Mike Blakesley
Film God
Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 05-08-2015 11:30 PM
quote: Terry Lynn-Stevens
Are hating this just now or has this been bugging you for a while? IMAX has been using their "IMAX Experience" and "Immersive" marketing lines since 2002 when the first DMR films were released.
Dolby uses taglines too, "Feel Every Dimension" or "Experience the Dolby Atmos difference at a theatre near you" and I am sure there are others.
Does "DTS: The Digital Experience" bother you? That was used back in 1993 for DTS.
I do agree that there is way too much use of the word "immerse" or "Experience" but if that is what brings them into the cinema, then I am all for it.
I never mentioned the word "experience" anywhere. I only mentioned these two things:
make audiences feel as if they are in the movie.
and
immersive
As I thought I made clear, I don't like the first one because it's stupid, and the second one is just meaningless. How long they have each been used has no bearing on it.
I have a newspaper article from almost sixty years ago about my theater when they first installed CinemaScope that says it'll make the audiences feel as if they're in the movie. It was stupid then (do you really WANT to be riding on that chariot with Ben-Hur, or even sitting in that dusty desert watching him? No, you want to be in the air conditioned theater) and it's still stupid today. You can be experiencing the sounds of an environment, but you're still sitting in a cushy chair in a temperature controlled room. "Making people feel like they're really there" is for theme park attractions, not movie theaters.
As for 'immersive,' until recently it was just a fancy way of saying 'surround sound,' which is what it is, no matter how many speakers there are. You can have one speaker on each side wall and it's still surround sound. Only recently has the word immersive been used as an industry buzzword, since everything from movies to refrigerators is now "digital" so we needed a new buzzword.
If Imax was using that word in 2002 I was blissfully unaware of it since the nearest Imax is about 500 miles from here. Besides, it's just not a word you hear people say. They'll say "That movie was really good!" but you never hear anyone say "That movie was so immersive!"
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Marcel Birgelen
Film God
Posts: 3357
From: Maastricht, Limburg, Netherlands
Registered: Feb 2012
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posted 05-09-2015 01:25 PM
It's a pity movie makers often forget the most important immersive aspect of a movie: The Story.
For me, the perfect presentation is that utopian presentation where nothing else distracts me from the movie.
On the "scale of distraction" Digital (Xenon) IMAX scores rather high with their pixelated image, boomy sound system, their weirdly shaped, unmasked screens and "unique", "patented" theater layout that often obscures the bottom part of the image with the heads of the people sitting in front of you...
quote: Terry Lynn-Stevens
I respectively disagree with you. I think what IMAX has done with their DMR IMAX Experience concept has been pretty influential, so stupid and meaningless IMO is not correct.
You know the problem here is that nobody actually knows what this "DMR IMAX Experience concept" actually is.
If you ask IMAX, a representative will tell you that it's their "more secret than Coke formula" to make your movie experience totally awesome and... imme®sive.
From an objective standpoint and using nothing but your most basic level of common sense, you should already know this is just marketing poop with nothing behind it. Or, commonly referred to as snake oil.
If somebody is trying to sell you something and he/she/it cannot even explain the basic inner workings, because it's super secret, it's just hogwash.
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Terry Lynn-Stevens
Phenomenal Film Handler
Posts: 1081
From: Toronto, Ontario, Canada
Registered: Dec 2012
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posted 05-09-2015 10:33 PM
Bobby, it truly is astonishing how much time and effort (although overwhelmingly negative) you give IMAX. You would think that because IMAX Digital is not for you, you would just move on. From reading many of your posts you really do have a lot to offer, but it is unfortunate that you can't just discuss with an open mind the merits and/or the negative qualities of IMAX either in 1570, Xenon or now in IMAX with Laser, a mature open minded discussion with you would be rewarding. Recently, I was given the opportunity to view a demo of Dolby's new Dolby Cinema concept complete with demos of their Dolby Vision and I have to say it simply looked and sounded marvellous. I really hope that the media, movie fans, and the buyers at the major chains will put as much effort and passion into "embracing" and "buying into" the Dolby Cinema concept as you have into your hatred for IMAX.
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