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This topic comprises 2 pages: 1 2
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Topic: cinema screen size to small?
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Martin Brooks
Jedi Master Film Handler
Posts: 900
From: Forest Hills, NY, USA
Registered: May 2002
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posted 04-02-2016 12:14 AM
quote: Mark Ogden Here is an actual US cinema auditorium that does a fair amount of business. Will it be any smaller that this?
I agree with Geoff on this. If I paid money and walked into that screen, I'd also turn around and get my money back. I've done that with theaters/screens a lot larger than that even before I had a big-screen TV at home. The first time I went to the Cinema 3rd Avenue when they stuck a third screen in unused space behind the 1st screen (originally 165 seats, now 48 lounge seats) , I turned around and got my money back.
Any business has to differentiate to survive. I don't see how a theater like the one in the pic survives. With consumers purchasing ever larger screens at home and with shorter and shorter theatrical windows, about the only thing a theater like that offers is "a night out with other people."
I think for theaters to survive, they have to offer a "big screen" and "big sound" experience and/or they have to offer atmosphere. IMO, a screen should fill my field of view. Aside from the blockbusters where the potential audience feels they must see a film on day of release, people don't need much of a reason to stay home.
NYC might not be typical since real estate is so expensive here, but since 2001, we've lost 18% of the screen count and 32% of the theaters in spite of some new builds. And since mid-2012, we've lost 15% of the seats, although some of that is due to lounge seating.
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