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Topic: QSC, LLC Acquires Ultra-Stereo Labs, Inc.
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Samuel Hynds
Film Handler
Posts: 50
From: Riverside, CA, USA
Registered: Aug 2004
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posted 10-07-2016 04:04 PM
QSC would like to clear up some questions about our recent acquisition of USL, Inc.
Our press release can be found at this link:
http://www.qsc.com/news/news/detail/qsc-llc-announces-the-acquisition-of-ultra-stereo-labs-inc-usl/
We have also created a list of Frequently Asked Questions and answers:
How will you integrate the companies?
We are in the process of forming an integration team responsible for developing a smooth and seamless integration plan building on the strengths of both companies, including personnel, technologies, business relationships, customers, expertise, and products. As this process could be very lengthy, USL will continue to operate as usual under the management and guidance of QSC.
What does this acquisition mean for QSC Dealers?
In the short term, there will be no immediate changes to either company’s product line or distribution channel. There is significant overlap in our Dealer networks; many QSC dealers are already USL dealers, and vice versa. Over time, and on a case-by-case basis, we may unify pricing and discount structures. QSC Dealers who are not already USL Dealers must apply separately for USL Dealership status.
Will you retain the USL name and brand?
Yes. We recognize that USL (and Ultra Stereo) is a well-respected brand in the global cinema market. USL has acquired significant “brand equity” over the years, which is one of the reasons why QSC was interested in the acquisition and is now delighted USL is now part of QSC. The USL name should now be considered a QSC brand.
What does this acquisition mean for USL Dealers?
No immediate changes are foreseen. But it does not mean that USL Dealers will automatically become QSC Dealers. USL Dealers who are not already QSC Dealers, but wish to become a QSC Dealer must apply for Dealership status and be approved before they gain access to the QSC Cinema Products line.
How will the USL and QSC cinema product catalog change?
Since the USL and QSC cinema product catalogs are highly complementary no immediate changes or product discontinuations to the USL or QSC cinema catalog are expected or planned. Over the next 12 to 18 months, our combined sales, product management, research and development teams will be working to evaluate areas for technology innovation and platform enhancement, as well as product line optimization and extension.
What about warranty and service policies?
No changes for the immediate future. Over time, we may adjust policies to be consistent among brands.
Will Jack Cashin stay with the company?
Yes. While USL Vice President Felicia Cashin will step away from operations, Jack Cashin will remain an integral and part of the product development team for USL branded products.
I’m already a USL Dealer - how do I order products now?
For now, same as you always have. Beside Felicia Cashin, none of your usual USL contacts have changed.
What can QSC and USL customers expect from this acquisition?
Both QSC and USL have an established reputation for providing outstanding service and support to dealers and end-customers, as evidenced by the fact that there are a total of nine ICTA “Manufacturer of the Year” Awards between them. We expect this commitment to continue and grow even stronger. Customers can expect more visionary products that contribute to the overall goal of improving the movie going experience. And most importantly, customers can expect “one amazing future” from QSC Cinema.
Please stop by and see us at ShowEast if you have any further questions. Both QSC and USL will have a booth on the tradeshow floor.
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